Adventure travel Audience in United States

Adventure travel logo

Adventure travel has an estimated audience of 32,585,144 people in United States. 51.3% are female, 48.7% are male, average age 42.1. Top regions: California, Oklahoma, Texas. Top brand affinities: Old Navy, Outdoor enthusiast, Self care, Nature photography, Travel photography.

The average Adventure travel fan in United States is 42.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Oklahoma, Texas. Top brand affinities include Old Navy, Outdoor enthusiast, Self care, with strongest over-indexing on Old Navy (1.66× the country average). Demographically, the Adventure travel audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Adventure travel fans

Demographic split for Adventure travel audience in United States
MetricValue
Female51.3%
Male48.7%
Average age42.1
Estimated audience size32,585,144

Audience persona

The typical Adventure travel fan in United States is balanced, around 42.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Old Navy.

Top regions in United States

Top regions ranked by reach for Adventure travel in United States
RegionReachAffinity
California3,573,5741×
Oklahoma2,790,0008.74×
Texas2,205,8540.79×
Florida2,177,1710.99×
New York1,912,5781.05×
Illinois797,0320.73×
North Carolina755,6030.77×
Virginia753,6240.95×
Georgia704,0530.7×
Colorado694,8901.35×
Pennsylvania633,2680.58×
Washington613,9950.94×
Massachusetts609,0150.95×
South Carolina606,5591.24×
Alabama601,1991.32×
Ohio581,5060.58×
Michigan556,1820.65×
Arizona554,5130.83×
New Jersey536,5150.65×
Maryland444,7320.79×
Tennessee432,7430.66×
Minnesota413,5810.89×
Wisconsin383,8670.78×
Indiana375,5250.63×
Oregon331,5460.89×
Missouri321,9490.61×
Utah282,4860.97×
Connecticut252,2910.77×
Louisiana236,8170.56×
Kentucky234,6380.57×
Kansas233,8700.91×
Nevada218,5580.69×
New Mexico213,9201.31×
Mississippi177,5660.66×
Arkansas143,4060.53×
Hawaii123,4350.88×
Iowa122,6970.46×
Idaho110,7550.68×
New Hampshire109,8030.86×
Nebraska107,5210.66×
Montana98,5391.09×
Washington, District of Columbia92,5530.94×
Maine90,0690.77×
Alaska86,4411.24×
Rhode Island84,8220.82×
West Virginia79,9570.53×
South Dakota68,6560.91×
North Dakota66,8481×
Wyoming64,6811.34×
Vermont62,5711.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Adventure travel audience
BrandAffinityCategory
Old Navy1.66×Fashion & Accessoires
Outdoor enthusiast2×Sports
Self care1.61×Health
Nature photography2.18×Technology & Electronics
Travel photography2.38×Technology & Electronics
Self-love1.82×Health
Dog collar1.98×Pets & Animals
Etsy1.56×Fashion & Accessoires
Hair Extensions2×Beauty & Wellness
Local food1.65×Food & Beverages
Landscape photography2.2×Technology & Electronics
Charity and causes1.6×Business & Career
Nordstrom rack1.53×Fashion & Accessoires
Natural skin care2.01×Beauty & Wellness
Dog lovers1.82×Pets & Animals
Boating1.54×Travel & Leisure
Houseplant2.16×Home & Garden
Wildlife photography2.23×Technology & Electronics
REI1.64×Fashion & Accessoires
Fine art1.54×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Adventure travel audience
TraitClusterScore
Luxury OrientationPREMIUM2.98
Risk AppetiteTHRILL2.55
SustainabilityBALANCE1.8
Design AffinityPREMIUM1.58
TravellingTHRILL1.57
Sports ActivityPOWER1.44

Worldwide distribution

Worldwide audience distribution share by country for Adventure travel
CountryShare
United States17.6%
Italy5.1%
Japan5.0%

See Adventure travel audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Adventure travel have in United States?

Adventure travel has an estimated audience of 32,585,144 people in United States, concentrated in California and Oklahoma.

What is the gender split and age of Adventure travel fans?

51.3% of Adventure travel fans are female, 48.7% are male, with an average age of 42.1 years.

Which brands do Adventure travel fans like most?

Adventure travel fans show strongest brand affinity for Old Navy (1.66×), Outdoor enthusiast (2×), and Self care (1.61×) over the country average.

Where do Adventure travel fans live in United States?

Adventure travel fans in United States are most concentrated in California (reach 3,573,574), Oklahoma (reach 2,790,000), and Texas (reach 2,205,854). These three regions account for the largest share of the active audience.

What other brands do Adventure travel fans also like?

Beyond Adventure travel itself, the audience over-indexes on Outdoor enthusiast (2×), Self care (1.61×), Nature photography (2.18×), and Travel photography (2.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Adventure travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.