Adventure travel Audience in Spain
Adventure travel has an estimated audience of 5,665,087 people in Spain. 53.8% are female, 46.2% are male, average age 45.2. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Travel photography, Nature photography, Outdoor enthusiast, Landscape photography, Fine-art photography.
The average Adventure travel fan in Spain is 45.2 years old, balanced, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Travel photography, Nature photography, Outdoor enthusiast, with strongest over-indexing on Travel photography (1.6× the country average). Demographically, the Adventure travel audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Adventure travel fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 45.2 |
| Estimated audience size | 5,665,087 |
Audience persona
The typical Adventure travel fan in Spain is balanced, around 45.2 years old, with strong Travelling tendencies and a notable affinity for Travel photography.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 306,371 | 0.3× |
| Andalusia | 247,952 | 0.22× |
| Community of Madrid | 238,574 | 0.25× |
| Extremadura | 190,346 | 1.56× |
| Region of Murcia | 186,144 | 0.96× |
| Castilla-La Mancha | 165,858 | 0.72× |
| Comunidad Valenciana | 165,141 | 0.26× |
| Principality of Asturias | 158,220 | 1.19× |
| La Rioja | 152,314 | 4.13× |
| Aragon | 143,343 | 0.96× |
| Cantabria | 141,038 | 1.98× |
| Castile and León | 140,499 | 0.57× |
| Canary Islands | 136,168 | 0.48× |
| Navarre | 131,938 | 1.86× |
| Balearic Islands | 115,892 | 0.73× |
| Galicia | 111,536 | 0.42× |
| Basque Autonomous Country | 90,410 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Travel photography | 1.6× | Technology & Electronics |
| Nature photography | 1.52× | Technology & Electronics |
| Outdoor enthusiast | 1.68× | Sports |
| Landscape photography | 1.54× | Technology & Electronics |
| Fine-art photography | 1.57× | Technology & Electronics |
| Bicycle touring | 1.51× | Sports |
| Outdoors | 1.56× | Travel & Leisure |
| Landscape | 1.5× | Travel & Leisure |
| Travel Blogger | 2.1× | Travel & Leisure |
| Cross-country cycling | 1.52× | Sports |
| Men's Fashion | 1.52× | Fashion & Accessoires |
| Sport climbing | 1.66× | Sports |
| Flip-flops | 1.63× | Fashion & Accessoires |
| Birdwatching | 1.58× | Pets & Animals |
| Backcountry skiing | 1.58× | Sports |
| Eventos | 1.72× | |
| Ski mountaineering | 1.62× | Sports |
| Mountaineering | 1.61× | Sports |
| Caza | 1.57× | Arts & Culture |
| Bouldering | 1.54× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.31 |
| Sports Activity | POWER | 1.23 |
| Design Affinity | PREMIUM | 1.16 |
| Sustainability | BALANCE | 1.15 |
| Healthy Lifestyle | BALANCE | 1.09 |
| Luxury Orientation | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.1% |
| Japan | 5.0% |
See Adventure travel audiences in other countries
- Adventure travel — Germany
- Adventure travel — United States
- Adventure travel — United Kingdom
- Adventure travel — France
- Adventure travel — Italy
- Adventure travel — Brazil
- Adventure travel — Japan
- Adventure travel — South Korea
- Adventure travel — India
- Adventure travel — Canada
- Adventure travel — Mexico
More Travel type audiences in Spain
- Hotels (14,463,665)
- Beaches (10,732,860)
- Camping (8,546,911)
- Air travel (7,560,734)
- Cruises (5,501,992)
Frequently asked questions
How many fans does Adventure travel have in Spain?
Adventure travel has an estimated audience of 5,665,087 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Adventure travel fans?
53.8% of Adventure travel fans are female, 46.2% are male, with an average age of 45.2 years.
Which brands do Adventure travel fans like most?
Adventure travel fans show strongest brand affinity for Travel photography (1.6×), Nature photography (1.52×), and Outdoor enthusiast (1.68×) over the country average.
Where do Adventure travel fans live in Spain?
Adventure travel fans in Spain are most concentrated in Catalonia (reach 306,371), Andalusia (reach 247,952), and Community of Madrid (reach 238,574). These three regions account for the largest share of the active audience.
What other brands do Adventure travel fans also like?
Beyond Adventure travel itself, the audience over-indexes on Nature photography (1.52×), Outdoor enthusiast (1.68×), Landscape photography (1.54×), and Fine-art photography (1.57×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Adventure travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.