A data profile of the people who buy, follow and care about Outdoors in Spain — modelled from more than twelve digital signal sources. Outdoors has an estimated audience of 2,427,382 people in Spain.
The average Outdoors fan in Spain is 40.5 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Outdoor enthusiast, Walking, Extreme sport, with strongest over-indexing on Outdoor enthusiast (5.79× the country average).
Demographically, the Outdoors audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Risk Appetite, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Outdoors fan in Spain is more male, around 40.5 years old, with strong Risk Appetite tendencies and a notable affinity for Outdoor enthusiast.
The key figures that characterise the Outdoors profile in Spain.
37.2% are female, 62.8% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 37.2% |
| Male | 62.8% |
| Average age | 40.5 |
| Estimated audience size | 2,427,382 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 19% |
of the worldwide Outdoors audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.9% |
| Japan | 13.4% |
| China | 10.4% |
Where the Outdoors audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Cantabria | ~80K | 2.62× | |
| 02 | Castile and León | ~200K | 1.55× | |
| 03 | Region of Murcia | ~100K | 1.19× | |
| 04 | Navarre | ~40K | 1.16× | |
| 05 | Basque Autonomous Country | ~90K | 1.00× | |
| 06 | Galicia | ~100K | 0.99× | |
| 07 | Principality of Asturias | ~50K | 0.89× | |
| 08 | La Rioja | ~10K | 0.88× | |
| 09 | Castilla-La Mancha | ~80K | 0.86× | |
| 10 | Canary Islands | ~100K | 0.85× | |
| 11 | Extremadura | ~40K | 0.82× | |
| 12 | Catalonia | ~400K | 0.81× | |
| 13 | Aragon | ~50K | 0.80× | |
| 14 | Balearic Islands | ~50K | 0.78× | |
| 15 | Community of Madrid | ~300K | 0.75× | |
| 16 | Andalusia | ~300K | 0.64× | |
| 17 | Comunidad Valenciana | ~200K | 0.64× |
The strongest cross-interests of the Outdoors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outdoor enthusiast | Sports | 5.79× | ||
| 02 | Hiking equipment | Sports | 5.57× | ||
| 03 | Hiking trails | Sports | 4.66× | ||
| 04 | Turkey hunting | Sports | 4.42× | ||
| 05 | Wilderness | Travel & Leisure | 4.25× | ||
| 06 | Backcountry skiing | Sports | 3.51× | ||
| 07 | Cross-country cycling | Sports | 3.37× | ||
| 08 | Snowboard | Sports | 3.36× | ||
| 09 | Walking | Sports | 3.20× | ||
| 10 | Bicycle touring | Sports | 3.06× | ||
| 11 | Extreme sport | Sports | 2.95× | ||
| 12 | Snow | Travel & Leisure | 2.62× | ||
| 13 | Dog collar | Pets & Animals | 2.22× | ||
| 14 | Camping | Travel & Leisure | 2.02× | ||
| 15 | Adventure travel | Travel & Leisure | 1.96× | ||
| 16 | Motorcycle sport | Sports | 1.92× | ||
| 17 | Wildlife | Travel & Leisure | 1.87× | ||
| 18 | Digital photography | Business & Career | 1.79× | ||
| 19 | Renovation | Home & Garden | 1.70× | ||
| 20 | Self-awareness | Health | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.45× | |
| Mindfulness | BALANCE | 1.27× | |
| Patriotism | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.70× | |
| Spirituality | BALANCE | 0.74× | |
| Indulgence | JOY | 0.75× |
Outdoors has an estimated audience of 2,427,382 people in Spain, concentrated in Catalonia and Community of Madrid.
37.2% of Outdoors fans are female, 62.8% are male, with an average age of 40.5 years.
Outdoors fans show strongest brand affinity for Outdoor enthusiast (5.79×), Walking (3.2×), and Extreme sport (2.95×) over the country average.
Outdoors fans in Spain are most concentrated in Catalonia (reach ~400K), Community of Madrid (reach ~300K), and Andalusia (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Outdoors itself, the audience over-indexes on Walking (3.2×), Extreme sport (2.95×), Camping (2.02×), and Bicycle touring (3.06×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Outdoors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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