A data profile of the people who buy, follow and care about Camping in Spain — modelled from more than twelve digital signal sources. Camping has an estimated audience of 8,546,910 people in Spain.
The average Camping fan in Spain is 44.8 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Comunidad Valenciana.
Top brand affinities include Brico Dépôt, Bedroom, Kiabi, with strongest over-indexing on Brico Dépôt (1.66× the country average).
Demographically, the Camping audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as DIY Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Camping fan in Spain is balanced, around 44.8 years old, with strong DIY Mentality tendencies and a notable affinity for Brico Dépôt.
The key figures that characterise the Camping profile in Spain.
51.1% are female, 48.9% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 44.8 |
| Estimated audience size | 8,546,910 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 30% |
of the worldwide Camping audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.4% |
| United Kingdom | 4.9% |
Where the Camping audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Navarre | ~200K | 1.77× | |
| 02 | Aragon | ~400K | 1.65× | |
| 03 | Cantabria | ~200K | 1.63× | |
| 04 | Basque Autonomous Country | ~500K | 1.49× | |
| 05 | Catalonia | ~2M | 1.37× | |
| 06 | Principality of Asturias | ~300K | 1.31× | |
| 07 | Castile and León | ~400K | 1.10× | |
| 08 | Comunidad Valenciana | ~1M | 1.01× | |
| 09 | La Rioja | ~50K | 0.95× | |
| 10 | Region of Murcia | ~200K | 0.79× | |
| 11 | Galicia | ~300K | 0.71× | |
| 12 | Castilla-La Mancha | ~200K | 0.70× | |
| 13 | Andalusia | ~1M | 0.67× | |
| 14 | Extremadura | ~100K | 0.66× | |
| 15 | Community of Madrid | ~900K | 0.62× | |
| 16 | Balearic Islands | ~80K | 0.35× | |
| 17 | Canary Islands | ~100K | 0.24× |
The strongest cross-interests of the Camping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bungalow | Home & Garden | 2.38× | ||
| 02 | Motorhome | Cars & Mobility | 2.11× | ||
| 03 | Campervan | Cars & Mobility | 1.95× | ||
| 04 | Miniature Schnauzer | Pets & Animals | 1.83× | ||
| 05 | Travel Blogger | Travel & Leisure | 1.80× | ||
| 06 | BUSCOunCHOLLO | Travel & Leisure | 1.78× | ||
| 07 | Sofa bed | Home & Garden | 1.74× | ||
| 08 | Cazorla | Sports | 1.74× | ||
| 09 | Free climbing | Sports | 1.73× | ||
| 10 | Garden furniture | Home & Garden | 1.68× | ||
| 11 | Child safety seat | Kids & Family | 1.67× | ||
| 12 | Brico Dépôt | Shopping | 1.66× | ||
| 13 | Bathtub | Beauty & Wellness | 1.61× | ||
| 14 | Single-family detached home | Home & Garden | 1.60× | ||
| 15 | Bedroom | Home & Garden | 1.57× | ||
| 16 | Kiabi | Fashion & Accessoires | 1.56× | ||
| 17 | Dishwasher | Home & Garden | 1.53× | ||
| 18 | RVs | Cars & Mobility | 1.51× | ||
| 19 | RAC 1 | Music & Radio | 1.51× | ||
| 20 | MSC Cruises | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.16× | |
| Patriotism | CONSERVATISM | 1.15× | |
| Sustainability | BALANCE | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.87× | |
| Career Orientation | POWER | 0.89× | |
| Early Adopter Mentality | POWER | 0.89× |
Camping has an estimated audience of 8,546,910 people in Spain, concentrated in Catalonia and Andalusia.
51.1% of Camping fans are female, 48.9% are male, with an average age of 44.8 years.
Camping fans show strongest brand affinity for Brico Dépôt (1.66×), Bedroom (1.57×), and Kiabi (1.56×) over the country average.
Camping fans in Spain are most concentrated in Catalonia (reach ~2M), Andalusia (reach ~1M), and Comunidad Valenciana (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Camping itself, the audience over-indexes on Bedroom (1.57×), Kiabi (1.56×), RVs (1.51×), and Motorhome (2.11×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Camping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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