Camping Audience in Spain
Camping has an estimated audience of 8,546,910 people in Spain. 51.1% are female, 48.9% are male, average age 44.8. Top regions: Catalonia, Andalusia, Comunidad Valenciana. Top brand affinities: Brico Dépôt, Kiabi, Bedroom, RVs, Motorhome.
The average Camping fan in Spain is 44.8 years old, balanced, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Comunidad Valenciana. Top brand affinities include Brico Dépôt, Kiabi, Bedroom, with strongest over-indexing on Brico Dépôt (1.66× the country average). Demographically, the Camping audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Sports Activity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Camping fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 44.8 |
| Estimated audience size | 8,546,910 |
Audience persona
The typical Camping fan in Spain is balanced, around 44.8 years old, with strong Sports Activity tendencies and a notable affinity for Brico Dépôt.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 2,112,085 | 1.37× |
| Andalusia | 1,117,328 | 0.67× |
| Comunidad Valenciana | 971,640 | 1.01× |
| Community of Madrid | 897,206 | 0.62× |
| Basque Autonomous Country | 477,872 | 1.49× |
| Castile and León | 409,073 | 1.1× |
| Aragon | 372,701 | 1.65× |
| Galicia | 283,858 | 0.71× |
| Principality of Asturias | 264,663 | 1.32× |
| Castilla-La Mancha | 241,634 | 0.7× |
| Region of Murcia | 230,058 | 0.78× |
| Navarre | 189,731 | 1.77× |
| Cantabria | 175,741 | 1.63× |
| Extremadura | 120,935 | 0.66× |
| Canary Islands | 99,041 | 0.23× |
| Balearic Islands | 82,279 | 0.34× |
| La Rioja | 52,745 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brico Dépôt | 1.66× | Shopping |
| Kiabi | 1.56× | Fashion & Accessoires |
| Bedroom | 1.57× | Home & Garden |
| RVs | 1.51× | Cars & Mobility |
| Motorhome | 2.11× | Cars & Mobility |
| RAC 1 | 1.51× | Music & Radio |
| Sofa bed | 1.74× | Home & Garden |
| BUSCOunCHOLLO | 1.78× | Travel & Leisure |
| Miniature Schnauzer | 1.83× | Pets & Animals |
| Cazorla | 1.74× | Sports |
| Bungalow | 2.38× | Home & Garden |
| Single-family detached home | 1.6× | Home & Garden |
| Garden furniture | 1.68× | Home & Garden |
| Campervan | 1.95× | Cars & Mobility |
| Child safety seat | 1.67× | Kids & Family |
| MSC Cruises | 1.5× | Travel & Leisure |
| Travel Blogger | 1.8× | Travel & Leisure |
| Bathtub | 1.61× | Beauty & Wellness |
| Free climbing | 1.73× | Sports |
| Dishwasher | 1.53× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.19 |
| Travelling | THRILL | 1.11 |
| DIY Mentality | THRILL | 1.08 |
| Family Orientation | CONSERVATISM | 1.07 |
| Price Sensitivity | PREMIUM | 1.07 |
| Social Media Usage | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.4% |
| United Kingdom | 4.9% |
See Camping audiences in other countries
More Travel type audiences in Spain
- Hotels (14,463,665)
- Beaches (10,732,860)
- Air travel (7,560,734)
- Adventure travel (5,665,088)
- Cruises (5,501,992)
Frequently asked questions
How many fans does Camping have in Spain?
Camping has an estimated audience of 8,546,910 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Camping fans?
51.1% of Camping fans are female, 48.9% are male, with an average age of 44.8 years.
Which brands do Camping fans like most?
Camping fans show strongest brand affinity for Brico Dépôt (1.66×), Kiabi (1.56×), and Bedroom (1.57×) over the country average.
Where do Camping fans live in Spain?
Camping fans in Spain are most concentrated in Catalonia (reach 2,112,085), Andalusia (reach 1,117,328), and Comunidad Valenciana (reach 971,640). These three regions account for the largest share of the active audience.
What other brands do Camping fans also like?
Beyond Camping itself, the audience over-indexes on Kiabi (1.56×), Bedroom (1.57×), RVs (1.51×), and Motorhome (2.11×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Camping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.