A data profile of the people who buy, follow and care about Camping in Brazil — modelled from more than twelve digital signal sources. Camping has an estimated audience of 8,282,898 people in Brazil.
The average Camping fan in Brazil is 43.0 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio Grande do Sul, Santa Catarina.
Top brand affinities include Boating, Fly fishing, Agricultural machinery, with strongest over-indexing on Boating (2.1× the country average).
Demographically, the Camping audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Sustainability, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Camping fan in Brazil is balanced, around 43.0 years old, with strong Sustainability tendencies and a notable affinity for Boating.
The key figures that characterise the Camping profile in Brazil.
51.5% are female, 48.5% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 43.0 |
| Estimated audience size | 8,282,898 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Camping audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.4% |
| United Kingdom | 4.9% |
Where the Camping audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Santa Catarina | ~2M | 4.97× | |
| 02 | Rio Grande do Sul | ~2M | 3.98× | |
| 03 | Paraná | ~1M | 1.88× | |
| 04 | São Paulo | ~3.5M | 1.60× | |
| 05 | Espírito Santo | ~200K | 1.17× | |
| 06 | Mato Grosso do Sul | ~100K | 1.05× | |
| 07 | Minas Gerais | ~900K | 1.04× | |
| 08 | Rio de Janeiro | ~700K | 0.96× | |
| 09 | Federal District | ~100K | 0.90× | |
| 10 | Goiás | ~300K | 0.82× | |
| 11 | Mato Grosso | ~100K | 0.78× | |
| 12 | Tocantins | ~40K | 0.77× | |
| 13 | Alagoas | ~90K | 0.76× | |
| 14 | Rio Grande do Norte | ~100K | 0.75× | |
| 15 | Roraima | ~20K | 0.73× | |
| 16 | Bahia | ~400K | 0.71× | |
| 17 | Paraíba | ~100K | 0.71× | |
| 18 | Amapá | ~20K | 0.70× | |
| 19 | Acre | ~20K | 0.69× | |
| 20 | Sergipe | ~60K | 0.65× | |
| 21 | Rondônia | ~40K | 0.61× | |
| 22 | Pernambuco | ~200K | 0.52× | |
| 23 | Ceará | ~200K | 0.51× | |
| 24 | Piauí | ~50K | 0.47× | |
| 25 | Maranhão | ~80K | 0.41× | |
| 26 | Amazonas | ~60K | 0.40× | |
| 27 | Pará | ~100K | 0.38× |
The strongest cross-interests of the Camping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boating | Travel & Leisure | 2.10× | ||
| 02 | Bass fishing | Sports | 2.06× | ||
| 03 | Kayak fishing | Sports | 2.02× | ||
| 04 | Fly fishing | Sports | 1.88× | ||
| 05 | Fishing tackle | Sports | 1.85× | ||
| 06 | Bass (fish) | Pets & Animals | 1.81× | ||
| 07 | Fishing bait | Pets & Animals | 1.80× | ||
| 08 | Outdoor enthusiast | Sports | 1.77× | ||
| 09 | Fishing rod | Sports | 1.76× | ||
| 10 | Fishing line | Sports | 1.74× | ||
| 11 | Wrench | Home & Garden | 1.73× | ||
| 12 | Yacht | Travel & Leisure | 1.67× | ||
| 13 | Mountain biking | Sports | 1.63× | ||
| 14 | Hybrids | Cars & Mobility | 1.62× | ||
| 15 | Motorboat | Cars & Mobility | 1.59× | ||
| 16 | Pig farming | Politics & Society | 1.59× | ||
| 17 | Minivans | Cars & Mobility | 1.57× | ||
| 18 | Agricultural machinery | Cars & Mobility | 1.55× | ||
| 19 | Luxury yacht | Travel & Leisure | 1.55× | ||
| 20 | Correio do Povo | News | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.17× | |
| Risk Appetite | THRILL | 1.15× | |
| Travelling | THRILL | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.89× | |
| Urban Lifestyle | OPEN | 0.92× | |
| Individualism | JOY | 0.92× |
Camping has an estimated audience of 8,282,898 people in Brazil, concentrated in São Paulo and Rio Grande do Sul.
51.5% of Camping fans are female, 48.5% are male, with an average age of 43.0 years.
Camping fans show strongest brand affinity for Boating (2.1×), Fly fishing (1.88×), and Agricultural machinery (1.55×) over the country average.
Camping fans in Brazil are most concentrated in São Paulo (reach ~3.5M), Rio Grande do Sul (reach ~2M), and Santa Catarina (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Camping itself, the audience over-indexes on Fly fishing (1.88×), Agricultural machinery (1.55×), Outdoor enthusiast (1.77×), and Fishing rod (1.76×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Camping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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