A data profile of the people who buy, follow and care about Agricultural machinery in Brazil — modelled from more than twelve digital signal sources. Agricultural machinery has an estimated audience of 4,797,410 people in Brazil.
Agricultural machinery has an estimated audience of 4,797,410 people in Brazil. 48.1% are female, 51.9% are male, average age 41.4. Top brand affinities: Fertilizer, Country music, Family car, Organic farming, Formula One.
Top brand affinities include Fertilizer, Country music, Family car, with strongest over-indexing on Fertilizer (6.18× the country average).
Demographically, the Agricultural machinery audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Family Orientation.
The typical Agricultural machinery fan in Brazil is balanced, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Fertilizer.
The key figures that characterise the Agricultural machinery profile in Brazil.
48.1% are female, 51.9% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 41.4 |
| Estimated audience size | 4,797,410 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Agricultural machinery audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.3% |
| Brazil | 8.8% |
| India | 5.2% |
The strongest cross-interests of the Agricultural machinery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fertilizer | Home & Garden | 6.18× | ||
| 02 | Family car | Cars & Mobility | 5.97× | ||
| 03 | Biotechnology | Business & Career | 5.16× | ||
| 04 | Urban agriculture | Business & Career | 4.54× | ||
| 05 | Dodge Ram | Cars & Mobility | 4.23× | ||
| 06 | Motorboat | Cars & Mobility | 3.29× | ||
| 07 | Makita | Home & Garden | 3.15× | ||
| 08 | Toyota Hilux | Cars & Mobility | 3.14× | ||
| 09 | Sweepstakes | Games | 2.55× | ||
| 10 | Organic farming | Food & Beverages | 2.17× | ||
| 11 | Public transport | Cars & Mobility | 2.16× | ||
| 12 | Betfair | Games | 1.86× | ||
| 13 | JusBrasil | Internet & Social Media | 1.69× | ||
| 14 | WebMotors | Cars & Mobility | 1.68× | ||
| 15 | PCI Concursos | Shopping | 1.68× | ||
| 16 | Volkswagen | Cars & Mobility | 1.67× | ||
| 17 | Formula One | Sports | 1.59× | ||
| 18 | Country music | Music & Radio | 1.56× | ||
| 19 | SUVs | Cars & Mobility | 1.55× | ||
| 20 | Honda | Cars & Mobility | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.71× | |
| Family Orientation | CONSERVATISM | 2.05× | |
| Convenience Orientation | PREMIUM | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.64× | |
| Creativity | OPEN | 0.64× | |
| Healthy Lifestyle | BALANCE | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Agricultural machinery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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