Agricultural machinery Audience in United States

Agricultural machinery logo

Agricultural machinery has an estimated audience of 8,868,226 people in United States. 24.8% are female, 75.2% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Vocal harmony, Tech News, Governor of Michigan, Hipster.

The average Agricultural machinery fan in United States is 41.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Vocal harmony, Tech News, with strongest over-indexing on Historic site (25.86× the country average). Demographically, the Agricultural machinery audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Agricultural machinery fans

Demographic split for Agricultural machinery audience in United States
MetricValue
Female24.8%
Male75.2%
Average age41.9
Estimated audience size8,868,226

Audience persona

The typical Agricultural machinery fan in United States is more male, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Agricultural machinery in United States
RegionReachAffinity
California1,906,4371.95×
Texas653,2190.86×
Florida509,5400.85×
New York364,8700.74×
Illinois325,1201.1×
Washington267,4941.5×
Georgia231,0700.85×
Iowa223,0353.05×
Ohio203,2370.74×
Oregon200,8911.98×
North Carolina198,6480.74×
Virginia191,8420.89×
Pennsylvania191,2450.64×
Minnesota168,6651.33×
Michigan164,7210.71×
Indiana153,4290.95×
Tennessee150,5750.85×
Wisconsin137,1301.03×
Kentucky130,6301.17×
Missouri118,4960.83×
Arizona113,1950.63×
New Jersey112,2970.5×
Maryland104,4120.68×
Massachusetts86,6170.5×
Oklahoma84,0640.85×
South Carolina81,7250.61×
Kansas79,6061.14×
Louisiana79,2390.69×
Arkansas79,1731.08×
Colorado73,5860.53×
Mississippi68,7500.94×
Alabama63,2220.51×
Nebraska61,0571.37×
Nevada57,1790.67×
Idaho50,4701.13×
Connecticut42,3360.48×
Utah39,6080.5×
North Dakota38,6632.12×
West Virginia35,7350.87×
New Mexico35,4310.8×
South Dakota32,4891.58×
Hawaii29,6690.78×
Alaska27,9691.47×
Montana25,6011.04×
Rhode Island25,0870.89×
Maine25,0720.79×
New Hampshire22,5160.64×
Delaware20,9690.86×
Washington, District of Columbia20,5470.77×
Wyoming20,4051.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Agricultural machinery audience
BrandAffinityCategory
Historic site25.86×Arts & Culture
Vocal harmony14.36×Music & Radio
Tech News24.49×Technology & Electronics
Governor of Michigan14.97×Politics & Society
Hipster17.29×Politics & Society
Grinch6.85×Movies & TV
Fairy godmother11.71×Literature
Israel3.09×Travel & Leisure
Mathcore11.67×Music & Radio
Goop6.76×Internet & Social Media
Hibachi9.83×Food & Beverages
Urban Outfitters2.16×Shopping
Wok7.44×Food & Beverages
El Paso County, Colorado14.16×Travel & Leisure
La Jolla9.81×Travel & Leisure
Cherish (group)11.46×Music & Radio
TV Fanatic10.35×Movies & TV
Google Home5.93×Technology & Electronics
Nebraska Cornhuskers football3.28×Sports
Minnesota1.57×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Agricultural machinery audience
TraitClusterScore
PatriotismCONSERVATISM1.74
DIY MentalityTHRILL1.58
Need for SecurityCONSERVATISM1.39
Quality AwarenessPREMIUM1.28
IndividualismJOY1.23
Career OrientationPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Agricultural machinery
CountryShare
United States16.3%
Brazil8.8%
India5.2%

See Agricultural machinery audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Agricultural machinery have in United States?

Agricultural machinery has an estimated audience of 8,868,226 people in United States, concentrated in California and Texas.

What is the gender split and age of Agricultural machinery fans?

24.8% of Agricultural machinery fans are female, 75.2% are male, with an average age of 41.9 years.

Which brands do Agricultural machinery fans like most?

Agricultural machinery fans show strongest brand affinity for Historic site (25.86×), Vocal harmony (14.36×), and Tech News (24.49×) over the country average.

Where do Agricultural machinery fans live in United States?

Agricultural machinery fans in United States are most concentrated in California (reach 1,906,437), Texas (reach 653,219), and Florida (reach 509,540). These three regions account for the largest share of the active audience.

What other brands do Agricultural machinery fans also like?

Beyond Agricultural machinery itself, the audience over-indexes on Vocal harmony (14.36×), Tech News (24.49×), Governor of Michigan (14.97×), and Hipster (17.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Agricultural machinery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.