Rascasse Audience Intelligence

Agricultural machinery Audience in United States

A data profile of the people who buy, follow and care about Agricultural machinery in United States — modelled from more than twelve digital signal sources. Agricultural machinery has an estimated audience of 8,868,226 people in United States.

#2534among Topic in United States#161in Cars & Mobility

The average Agricultural machinery fan in United States is 41.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Lawn mower, Auction, Discount Tire, with strongest over-indexing on Lawn mower (6.81× the country average).

Demographically, the Agricultural machinery audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Agricultural machinery fan in United States is more male, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Lawn mower.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Agricultural machinery profile in United States.

Audience size
8.9M
in United States
Gender
24.8%♀
75.2% male
Age
41.9
average years
Country rank
#4027
Topic in United States
Fig. 01

Search interest · 12-month trend

+64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Agricultural machinery fans

24.8% are female, 75.2% are male, average age 41.9.

Fig. 02

Gender split

24.8%
Female
75.2%
Male
Demographic split for Agricultural machinery audience in United States
MetricValue
Female24.8%
Male75.2%
Average age41.9
Estimated audience size8,868,226
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Agricultural machinery audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4921%
50+28%
Fig. 04

Worldwide distribution

16.3%

of the worldwide Agricultural machinery audience comes from United States.

Worldwide audience distribution share by country for Agricultural machinery
CountryShare
United States16.3%
Brazil8.8%
India5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Agricultural machinery audience in United States is strongest.

Fig. 05

Top regions by affinity

Agricultural machinery fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~200K2.90×
02North Dakota~50K2.49×
03South Dakota~40K1.92×
04West Virginia~60K1.54×
05Nebraska~70K1.52×
06Vermont~20K1.43×
07Wisconsin~200K1.33×
08Arkansas~100K1.32×
09Minnesota~200K1.29×
10Kansas~90K1.29×
11Indiana~200K1.27×
12Kentucky~100K1.27×
13Maine~40K1.26×
14Mississippi~90K1.20×
15Missouri~200K1.17×
16Montana~30K1.12×
17Michigan~200K1.07×
18Alabama~100K1.04×
19New Hampshire~40K1.02×
20Oklahoma~100K1.01×
21Tennessee~200K1.00×
22Idaho~40K0.98×
23Pennsylvania~300K0.97×
24Oregon~100K0.94×
25North Carolina~200K0.92×
26Alaska~20K0.92×
27Illinois~300K0.90×
28Ohio~200K0.90×
29Louisiana~100K0.89×
30California~800K0.86×
31South Carolina~100K0.86×
32Virginia~200K0.84×
33Delaware~20K0.84×
34Rhode Island~20K0.79×
35Georgia~200K0.78×
36Washington~100K0.78×
37Connecticut~70K0.76×
38New Mexico~30K0.74×
39Hawaii~30K0.74×
40Washington, District of Columbia~20K0.71×
41Texas~500K0.68×
42Utah~50K0.66×
43Maryland~100K0.64×
44New York~300K0.61×
45Massachusetts~100K0.59×
46Colorado~80K0.59×
47Nevada~50K0.58×
48New Jersey~100K0.50×
49Florida~300K0.49×
50Arizona~90K0.49×
Fig. 06

Affinity by region

Affinity by region — Agricultural machinery, United States
0.49×1.00×2.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Agricultural machinery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Agricultural machinery audience
#·InterestCategoryAffinity×
01Farming SimulatorGames17.18×
02Lawn mowerHome & Garden6.81×
03Diesel engineCars & Mobility5.83×
04MotorboatCars & Mobility5.07×
05ExcavatorCars & Mobility5.01×
06FertilizerHome & Garden4.65×
07LoggingTechnology & Electronics4.58×
08Automobile repair shopCars & Mobility4.26×
09Discount TireShopping4.13×
10AuctionShopping3.68×
11Hardware storeHome & Garden3.58×
12NASDAQBusiness & Career3.55×
13Tractor Supply CompanyShopping3.34×
14Rail transportTravel & Leisure3.33×
15Air conditioningTechnology & Electronics2.46×
16Used carCars & Mobility2.23×
17LivestockPets & Animals2.03×
18Financial servicesBusiness & Career1.98×
19AutoZoneCars & Mobility1.92×
20Donald TrumpPolitics & Society1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Agricultural machinery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Agricultural machinery audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.88×
DIY MentalityTHRILL2.03×
Need for SecurityCONSERVATISM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Agricultural machinery audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.74×
CreativityOPEN0.78×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Agricultural machinery have in United States?

Agricultural machinery has an estimated audience of 8,868,226 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Agricultural machinery fans?

24.8% of Agricultural machinery fans are female, 75.2% are male, with an average age of 41.9 years.

03

Which brands do Agricultural machinery fans like most?

Agricultural machinery fans show strongest brand affinity for Lawn mower (6.81×), Auction (3.68×), and Discount Tire (4.13×) over the country average.

04

Where do Agricultural machinery fans live in United States?

Agricultural machinery fans in United States are most concentrated in California (reach ~800K), Texas (reach ~500K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Agricultural machinery fans also like?

Beyond Agricultural machinery itself, the audience over-indexes on Auction (3.68×), Discount Tire (4.13×), Diesel engine (5.83×), and Hardware store (3.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Agricultural machinery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Agricultural machinery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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