Agricultural machinery Audience in Germany
Agricultural machinery has an estimated audience of 2,329,097 people in Germany. 41.1% are female, 58.9% are male, average age 37.1. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Gil Ofarim, Urban Outfitters, Icon (magazine), Building insulation, Handmade Gifts.
The average Agricultural machinery fan in Germany is 37.1 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Gil Ofarim, Urban Outfitters, Icon (magazine), with strongest over-indexing on Gil Ofarim (2.43× the country average). Demographically, the Agricultural machinery audience skews more male with an average age of 37.1, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Agricultural machinery fans
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 37.1 |
| Estimated audience size | 2,329,097 |
Audience persona
The typical Agricultural machinery fan in Germany is more male, around 37.1 years old, with strong DIY Mentality tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 385,527 | 1.21× |
| Nordrhein-Westfalen | 364,800 | 0.72× |
| Bayern | 340,354 | 0.91× |
| Niedersachsen | 264,031 | 1.17× |
| Hessen | 124,083 | 0.7× |
| Sachsen | 89,552 | 0.78× |
| Rheinland-Pfalz | 82,333 | 0.71× |
| Thüringen | 71,380 | 1.2× |
| Schleswig-Holstein | 70,515 | 0.84× |
| Brandenburg | 64,253 | 0.89× |
| Berlin | 56,082 | 0.54× |
| Sachsen-Anhalt | 54,981 | 0.91× |
| Mecklenburg-Vorpommern | 48,356 | 1.09× |
| Saarland | 43,891 | 1.53× |
| Bremen | 43,072 | 2.16× |
| Hamburg | 33,512 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.43× | Music & Radio |
| Urban Outfitters | 1.83× | Shopping |
| Icon (magazine) | 2.24× | Arts & Culture |
| Building insulation | 3.56× | Home & Garden |
| Handmade Gifts | 1.6× | Kids & Family |
| Jaguar F-Pace | 4.72× | Cars & Mobility |
| Grappling | 1.57× | Sports |
| Ensiferum | 8.82× | Music & Radio |
| Figure painting (hobby) | 2.61× | Arts & Culture |
| Headhunters (film) | 3.01× | Movies & TV |
| MK | 1.81× | Music & Radio |
| Tuscany | 2.67× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.71× | Music & Radio |
| Alaska | 1.99× | Travel & Leisure |
| Staycation | 1.86× | Home & Garden |
| Video izle | 1.57× | |
| Acoustic music | 1.78× | Music & Radio |
| Al Hoceïma Province | 12.35× | Travel & Leisure |
| Apostrophe | 2.11× | Literature |
| San Gil | 1.78× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.63 |
| Patriotism | CONSERVATISM | 1.48 |
| Need for Security | CONSERVATISM | 1.08 |
| Sports Activity | POWER | 1.07 |
| Career Orientation | POWER | 1.05 |
| Luxury Orientation | PREMIUM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| Brazil | 8.8% |
| India | 5.2% |
See Agricultural machinery audiences in other countries
- Agricultural machinery — United States
- Agricultural machinery — United Kingdom
- Agricultural machinery — France
- Agricultural machinery — Italy
- Agricultural machinery — Spain
- Agricultural machinery — Brazil
- Agricultural machinery — Japan
- Agricultural machinery — South Korea
- Agricultural machinery — India
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Agricultural machinery have in Germany?
Agricultural machinery has an estimated audience of 2,329,097 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Agricultural machinery fans?
41.1% of Agricultural machinery fans are female, 58.9% are male, with an average age of 37.1 years.
Which brands do Agricultural machinery fans like most?
Agricultural machinery fans show strongest brand affinity for Gil Ofarim (2.43×), Urban Outfitters (1.83×), and Icon (magazine) (2.24×) over the country average.
Where do Agricultural machinery fans live in Germany?
Agricultural machinery fans in Germany are most concentrated in Baden-Württemberg (reach 385,527), Nordrhein-Westfalen (reach 364,800), and Bayern (reach 340,354). These three regions account for the largest share of the active audience.
What other brands do Agricultural machinery fans also like?
Beyond Agricultural machinery itself, the audience over-indexes on Urban Outfitters (1.83×), Icon (magazine) (2.24×), Building insulation (3.56×), and Handmade Gifts (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Agricultural machinery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.