A data profile of the people who buy, follow and care about Camping in Mexico — modelled from more than twelve digital signal sources. Camping has an estimated audience of 4,277,603 people in Mexico.
The average Camping fan in Mexico is 36.3 years old, balanced, and lives primarily in Jalisco.
The audience is concentrated in Jalisco, State of Mexico, Distrito Federal.
Top brand affinities include Trivago, Boating, Full breakfast, with strongest over-indexing on Trivago (1.64× the country average).
Demographically, the Camping audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Travelling, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
The typical Camping fan in Mexico is balanced, around 36.3 years old, with strong Travelling tendencies and a notable affinity for Trivago.
The key figures that characterise the Camping profile in Mexico.
46.6% are female, 53.4% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 36.3 |
| Estimated audience size | 4,277,603 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 12% |
of the worldwide Camping audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.4% |
| United Kingdom | 4.9% |
Where the Camping audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baja California Sur | ~100K | 3.48× | |
| 02 | Baja California | ~300K | 1.87× | |
| 03 | Nayarit | ~70K | 1.80× | |
| 04 | Jalisco | ~600K | 1.77× | |
| 05 | Yucatan | ~100K | 1.09× | |
| 06 | State of Mexico | ~500K | 0.93× | |
| 07 | Colima | ~20K | 0.89× | |
| 08 | Aguascalientes | ~50K | 0.87× | |
| 09 | Nuevo Leon | ~200K | 0.86× | |
| 10 | Campeche | ~30K | 0.85× | |
| 11 | Coahuila de Zaragoza | ~100K | 0.83× | |
| 12 | Chiapas | ~100K | 0.80× | |
| 13 | Chihuahua | ~100K | 0.79× | |
| 14 | Puebla | ~200K | 0.78× | |
| 15 | Guanajuato | ~200K | 0.76× | |
| 16 | Veracruz (state) | ~200K | 0.75× | |
| 17 | Morelos | ~50K | 0.72× | |
| 18 | Durango | ~40K | 0.70× | |
| 19 | Michoacan de Ocampo | ~100K | 0.69× | |
| 20 | Hidalgo | ~70K | 0.69× | |
| 21 | Distrito Federal | ~400K | 0.67× | |
| 22 | Zacatecas | ~40K | 0.65× | |
| 23 | Guerrero | ~70K | 0.61× | |
| 24 | Tlaxcala | ~30K | 0.61× |
The strongest cross-interests of the Camping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Metro Guelatao | Cars & Mobility | 2.62× | ||
| 02 | Glamping | Travel & Leisure | 2.37× | ||
| 03 | Full breakfast | Food & Beverages | 2.10× | ||
| 04 | Guadalupe, Baja California | Travel & Leisure | 1.99× | ||
| 05 | Travel insurance | Travel & Leisure | 1.82× | ||
| 06 | Package tour | Travel & Leisure | 1.78× | ||
| 07 | Boating | Travel & Leisure | 1.75× | ||
| 08 | Blueberry (comics) | Literature | 1.72× | ||
| 09 | Kayak | Travel & Leisure | 1.70× | ||
| 10 | Excursion | Travel & Leisure | 1.69× | ||
| 11 | Vivaaerobus.com | Travel & Leisure | 1.68× | ||
| 12 | RVs | Cars & Mobility | 1.67× | ||
| 13 | Trivago | Travel & Leisure | 1.64× | ||
| 14 | Public service | Politics & Society | 1.59× | ||
| 15 | Can-Am | Kids & Family | 1.57× | ||
| 16 | Tequila, Jalisco | Travel & Leisure | 1.56× | ||
| 17 | Los Cabos | Travel & Leisure | 1.54× | ||
| 18 | Tram | Cars & Mobility | 1.51× | ||
| 19 | National park | Travel & Leisure | 1.51× | ||
| 20 | Relaxation technique | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.31× | |
| DIY Mentality | THRILL | 1.25× | |
| Quality Awareness | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.97× | |
| Urban Lifestyle | OPEN | 1.00× | |
| Patriotism | CONSERVATISM | 1.00× |
Camping has an estimated audience of 4,277,603 people in Mexico, concentrated in Jalisco and State of Mexico.
46.6% of Camping fans are female, 53.4% are male, with an average age of 36.3 years.
Camping fans show strongest brand affinity for Trivago (1.64×), Boating (1.75×), and Full breakfast (2.1×) over the country average.
Camping fans in Mexico are most concentrated in Jalisco (reach ~600K), State of Mexico (reach ~500K), and Distrito Federal (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Camping itself, the audience over-indexes on Boating (1.75×), Full breakfast (2.1×), Metro Guelatao (2.62×), and RVs (1.67×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Camping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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