Camping Audience in Mexico
Camping has an estimated audience of 4,277,603 people in Mexico. 46.6% are female, 53.4% are male, average age 36.3. Top regions: Jalisco, State of Mexico, Distrito Federal. Top brand affinities: Trivago, Boating, Full breakfast, Metro Guelatao, RVs.
The average Camping fan in Mexico is 36.3 years old, balanced, and lives primarily in Jalisco. The audience is concentrated in Jalisco, State of Mexico, Distrito Federal. Top brand affinities include Trivago, Boating, Full breakfast, with strongest over-indexing on Trivago (1.64× the country average). Demographically, the Camping audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Travelling, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Camping fans
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 36.3 |
| Estimated audience size | 4,277,603 |
Audience persona
The typical Camping fan in Mexico is balanced, around 36.3 years old, with strong Travelling tendencies and a notable affinity for Trivago.
Camping fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Jalisco | ~600K | 1.77× |
| State of Mexico | ~500K | 0.93× |
| Distrito Federal | ~400K | 0.67× |
| Baja California | ~300K | 1.87× |
| Nuevo Leon | ~200K | 0.86× |
| Veracruz (state) | ~200K | 0.75× |
| Puebla | ~200K | 0.78× |
| Guanajuato | ~200K | 0.76× |
| Baja California Sur | ~100K | 3.48× |
| Chihuahua | ~100K | 0.79× |
| Coahuila de Zaragoza | ~100K | 0.83× |
| Michoacan de Ocampo | ~100K | 0.69× |
| Chiapas | ~100K | 0.8× |
| Yucatan | ~100K | 1.09× |
| Nayarit | ~70K | 1.8× |
| Hidalgo | ~70K | 0.69× |
| Guerrero | ~70K | 0.61× |
| Morelos | ~50K | 0.72× |
| Aguascalientes | ~50K | 0.87× |
| Durango | ~40K | 0.7× |
| Zacatecas | ~40K | 0.65× |
| Tlaxcala | ~30K | 0.61× |
| Campeche | ~30K | 0.85× |
| Colima | ~20K | 0.89× |
Top brand affinities of Camping fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Trivago | 1.64× | Travel & Leisure |
| Boating | 1.75× | Travel & Leisure |
| Full breakfast | 2.1× | Food & Beverages |
| Metro Guelatao | 2.62× | Cars & Mobility |
| RVs | 1.67× | Cars & Mobility |
| Travel insurance | 1.82× | Travel & Leisure |
| Kayak | 1.7× | Travel & Leisure |
| Los Cabos | 1.54× | Travel & Leisure |
| Package tour | 1.78× | Travel & Leisure |
| Tequila, Jalisco | 1.56× | Travel & Leisure |
| Excursion | 1.69× | Travel & Leisure |
| Tram | 1.51× | Cars & Mobility |
| Public service | 1.59× | Politics & Society |
| Glamping | 2.37× | Travel & Leisure |
| National park | 1.51× | Travel & Leisure |
| Guadalupe, Baja California | 1.99× | Travel & Leisure |
| Can-Am | 1.57× | Kids & Family |
| Relaxation technique | 1.51× | Health |
| Bacalar | 1.64× | Travel & Leisure |
| Nuevo Vallarta | 1.71× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.31 |
| DIY Mentality | THRILL | 1.25 |
| Quality Awareness | PREMIUM | 1.24 |
| Design Affinity | PREMIUM | 1.23 |
| Sustainability | BALANCE | 1.21 |
| Risk Appetite | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.4% |
| United Kingdom | 4.9% |
See Camping audiences in other countries
More Travel type audiences in Mexico
- Hotels (9,384,855)
- Beaches (6,962,872)
- Air travel (4,735,982)
- Theme parks (4,085,988)
- Lakes (3,861,031)
Frequently asked questions
How many fans does Camping have in Mexico?
Camping has an estimated audience of 4,277,603 people in Mexico, concentrated in Jalisco and State of Mexico.
What is the gender split and age of Camping fans?
46.6% of Camping fans are female, 53.4% are male, with an average age of 36.3 years.
Which brands do Camping fans like most?
Camping fans show strongest brand affinity for Trivago (1.64×), Boating (1.75×), and Full breakfast (2.1×) over the country average.
Where do Camping fans live in Mexico?
Camping fans in Mexico are most concentrated in Jalisco (reach ~600K), State of Mexico (reach ~500K), and Distrito Federal (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Camping fans also like?
Beyond Camping itself, the audience over-indexes on Boating (1.75×), Full breakfast (2.1×), Metro Guelatao (2.62×), and RVs (1.67×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Camping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.