A data profile of the people who buy, follow and care about Air travel in Mexico — modelled from more than twelve digital signal sources. Air travel has an estimated audience of 4,735,981 people in Mexico.
Air travel has an estimated audience of 4,735,981 people in Mexico. 53.9% are female, 46.1% are male, average age 36.8. Top brand affinities: Vacations, Airbnb, MSN, Cruises, Car rentals.
Top brand affinities include Vacations, Airbnb, MSN, with strongest over-indexing on Vacations (1.61× the country average).
Demographically, the Air travel audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
The typical Air travel fan in Mexico is balanced, around 36.8 years old, with strong Design Affinity tendencies and a notable affinity for Vacations.
The key figures that characterise the Air travel profile in Mexico.
53.9% are female, 46.1% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 36.8 |
| Estimated audience size | 4,735,981 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 12% |
of the worldwide Air travel audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 14.1% |
| Japan | 6.3% |
| Brazil | 5.1% |
The strongest cross-interests of the Air travel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cruises | Travel & Leisure | 1.93× | ||
| 02 | Los Cabos | Travel & Leisure | 1.89× | ||
| 03 | Vivaaerobus.com | Travel & Leisure | 1.89× | ||
| 04 | Eduardo Capetillo | Movies & TV | 1.87× | ||
| 05 | Xcaret | Travel & Leisure | 1.77× | ||
| 06 | Lamudi | Home & Garden | 1.77× | ||
| 07 | Trivago | Travel & Leisure | 1.72× | ||
| 08 | Skyscanner | Travel & Leisure | 1.71× | ||
| 09 | Car rentals | Cars & Mobility | 1.64× | ||
| 10 | Vacations | Travel & Leisure | 1.61× | ||
| 11 | Travel website | Travel & Leisure | 1.61× | ||
| 12 | Kayak | Travel & Leisure | 1.59× | ||
| 13 | Ecotourism | Business & Career | 1.58× | ||
| 14 | Party dress | Fashion & Accessoires | 1.58× | ||
| 15 | MSN | News | 1.53× | ||
| 16 | Microblading | Beauty & Wellness | 1.53× | ||
| 17 | Carmine | Business & Career | 1.53× | ||
| 18 | Gown | Fashion & Accessoires | 1.53× | ||
| 19 | Airbnb | Travel & Leisure | 1.52× | ||
| 20 | Positive real numbers | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.24× | |
| Quality Awareness | PREMIUM | 1.23× | |
| Travelling | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| Tradition | CONSERVATISM | 0.79× | |
| Extroversion | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Air travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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