A data profile of the people who buy, follow and care about MSN in Mexico — modelled from more than twelve digital signal sources. MSN has an estimated audience of 4,844,530 people in Mexico.
The average MSN fan in Mexico is 37.2 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Genesis (band), Charlotte Tilbury, Telegram, with strongest over-indexing on Genesis (band) (28.42× the country average).
Demographically, the MSN audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical MSN fan in Mexico is balanced, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for Genesis (band).
The key figures that characterise the MSN profile in Mexico.
53.2% are female, 46.8% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 37.2 |
| Estimated audience size | 4,844,530 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 14% |
of the worldwide MSN audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 40.0% |
| Brazil | 7.5% |
| Japan | 7.0% |
Where the MSN audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | State of Mexico | ~1M | 1.94× | |
| 02 | Guanajuato | ~300K | 1.43× | |
| 03 | Distrito Federal | ~700K | 1.17× | |
| 04 | Jalisco | ~400K | 1.16× | |
| 05 | Baja California Sur | ~40K | 1.14× | |
| 06 | Morelos | ~90K | 1.13× | |
| 07 | Puebla | ~300K | 1.12× | |
| 08 | Veracruz (state) | ~300K | 1.11× | |
| 09 | Michoacan de Ocampo | ~200K | 1.11× | |
| 10 | Aguascalientes | ~60K | 1.09× | |
| 11 | Zacatecas | ~60K | 1.02× | |
| 12 | Baja California | ~200K | 0.99× | |
| 13 | Coahuila de Zaragoza | ~100K | 0.93× | |
| 14 | Durango | ~60K | 0.91× | |
| 15 | Colima | ~30K | 0.91× | |
| 16 | Nayarit | ~40K | 0.90× | |
| 17 | Chiapas | ~100K | 0.89× | |
| 18 | Hidalgo | ~90K | 0.86× | |
| 19 | Yucatan | ~80K | 0.86× | |
| 20 | Nuevo Leon | ~200K | 0.85× | |
| 21 | Tlaxcala | ~40K | 0.85× | |
| 22 | Campeche | ~30K | 0.85× | |
| 23 | Guerrero | ~100K | 0.83× | |
| 24 | Oaxaca | ~90K | 0.72× | |
| 25 | Chihuahua | ~100K | 0.70× | |
| 26 | Sinaloa | ~70K | 0.55× |
The strongest cross-interests of the MSN audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charlotte Tilbury | Beauty & Wellness | 47.43× | ||
| 02 | Genesis (band) | Music & Radio | 28.42× | ||
| 03 | Microsoft Edge | Technology & Electronics | 7.37× | ||
| 04 | Urban Armor Gear | Technology & Electronics | 6.28× | ||
| 05 | Mark Ruffalo | Movies & TV | 5.69× | ||
| 06 | Casetify | Technology & Electronics | 4.19× | ||
| 07 | Microsoft Store | Technology & Electronics | 4.10× | ||
| 08 | Google Earth | Internet & Social Media | 4.05× | ||
| 09 | ¡HOLA! México | Fashion & Accessoires | 3.98× | ||
| 10 | Yahoo! | Internet & Social Media | 3.78× | ||
| 11 | Dropbox (service) | Technology & Electronics | 3.75× | ||
| 12 | IBM | Technology & Electronics | 3.55× | ||
| 13 | Google Images | Internet & Social Media | 3.42× | ||
| 14 | Esteban Loaiza | Sports | 3.28× | ||
| 15 | Telegram | Internet & Social Media | 3.08× | ||
| 16 | Bill Gates | Business & Career | 2.90× | ||
| 17 | International | Politics & Society | 2.51× | ||
| 18 | John Travolta | Movies & TV | 2.39× | ||
| 19 | Skype | Internet & Social Media | 2.39× | ||
| 20 | Planets in astrology | Politics & Society | 2.34× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.86× | |
| Community Orientation | OPEN | 0.73× | |
| Convenience Orientation | PREMIUM | 0.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.53× | |
| Early Adopter Mentality | POWER | 0.53× | |
| Sustainability | BALANCE | 0.55× |
MSN has an estimated audience of 4,844,530 people in Mexico, concentrated in State of Mexico and Distrito Federal.
53.2% of MSN fans are female, 46.8% are male, with an average age of 37.2 years.
MSN fans show strongest brand affinity for Genesis (band) (28.42×), Charlotte Tilbury (47.43×), and Telegram (3.08×) over the country average.
MSN fans in Mexico are most concentrated in State of Mexico (reach ~1M), Distrito Federal (reach ~700K), and Jalisco (reach ~400K). These three regions account for the largest share of the active audience.
Beyond MSN itself, the audience over-indexes on Charlotte Tilbury (47.43×), Telegram (3.08×), Yahoo! (3.78×), and Dropbox (service) (3.75×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for MSN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.