MSN Audience in Mexico
MSN has an estimated audience of 4,530,108 people in Mexico. 53.2% are female, 46.8% are male, average age 37.2. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Genesis (band), Charlotte Tilbury, Telegram, Yahoo!, Dropbox (service).
The average MSN fan in Mexico is 37.2 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Genesis (band), Charlotte Tilbury, Telegram, with strongest over-indexing on Genesis (band) (28.42× the country average). Demographically, the MSN audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of MSN fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 37.2 |
| Estimated audience size | 4,530,108 |
Audience persona
The typical MSN fan in Mexico is balanced, around 37.2 years old, with strong Travelling tendencies and a notable affinity for Genesis (band).
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,208,801 | 1.94× |
| Distrito Federal | 699,228 | 1.17× |
| Jalisco | 387,558 | 1.16× |
| Guanajuato | 306,832 | 1.43× |
| Veracruz (state) | 295,798 | 1.11× |
| Puebla | 268,551 | 1.12× |
| Nuevo Leon | 230,789 | 0.85× |
| Baja California | 185,699 | 0.99× |
| Michoacan de Ocampo | 173,898 | 1.11× |
| Coahuila de Zaragoza | 126,443 | 0.93× |
| Chiapas | 120,198 | 0.88× |
| Chihuahua | 109,895 | 0.7× |
| Guerrero | 95,538 | 0.83× |
| Hidalgo | 94,819 | 0.86× |
| Oaxaca | 89,638 | 0.71× |
| Morelos | 88,607 | 1.13× |
| Yucatan | 80,476 | 0.86× |
| Sinaloa | 66,268 | 0.55× |
| Aguascalientes | 62,931 | 1.09× |
| Zacatecas | 58,498 | 1.02× |
| Durango | 57,106 | 0.91× |
| Tlaxcala | 44,023 | 0.85× |
| Baja California Sur | 41,336 | 1.14× |
| Nayarit | 39,286 | 0.9× |
| Campeche | 29,145 | 0.84× |
| Colima | 26,356 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Genesis (band) | 28.42× | Music & Radio |
| Charlotte Tilbury | 47.43× | Beauty & Wellness |
| Telegram | 3.08× | Internet & Social Media |
| Yahoo! | 3.78× | Internet & Social Media |
| Dropbox (service) | 3.75× | Technology & Electronics |
| Mark Ruffalo | 5.69× | Movies & TV |
| Google Earth | 4.05× | Internet & Social Media |
| Google Images | 3.42× | Internet & Social Media |
| Urban Armor Gear | 6.28× | Technology & Electronics |
| Microsoft Edge | 7.37× | Technology & Electronics |
| IBM | 3.55× | Technology & Electronics |
| ¡HOLA! México | 3.98× | Fashion & Accessoires |
| Casetify | 4.19× | Technology & Electronics |
| International | 2.51× | Politics & Society |
| Bill Gates | 2.9× | Business & Career |
| John Travolta | 2.39× | Movies & TV |
| Planets in astrology | 2.34× | Politics & Society |
| Esteban Loaiza | 3.28× | Sports |
| Microsoft Store | 4.1× | Technology & Electronics |
| Skype | 2.39× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.36 |
| Quality Awareness | PREMIUM | 1.09 |
| Spirituality | BALANCE | 1.07 |
| Need for Security | CONSERVATISM | 1.05 |
| Urban Lifestyle | OPEN | 0.99 |
| Indulgence | JOY | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.3% |
| Brazil | 7.6% |
| France | 7.1% |
See MSN audiences in other countries
More News audiences in Mexico
Frequently asked questions
How many fans does MSN have in Mexico?
MSN has an estimated audience of 4,530,108 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of MSN fans?
53.2% of MSN fans are female, 46.8% are male, with an average age of 37.2 years.
Which brands do MSN fans like most?
MSN fans show strongest brand affinity for Genesis (band) (28.42×), Charlotte Tilbury (47.43×), and Telegram (3.08×) over the country average.
Where do MSN fans live in Mexico?
MSN fans in Mexico are most concentrated in State of Mexico (reach 1,208,801), Distrito Federal (reach 699,228), and Jalisco (reach 387,558). These three regions account for the largest share of the active audience.
What other brands do MSN fans also like?
Beyond MSN itself, the audience over-indexes on Charlotte Tilbury (47.43×), Telegram (3.08×), Yahoo! (3.78×), and Dropbox (service) (3.75×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for MSN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.