A data profile of the people who buy, follow and care about Boating in Brazil — modelled from more than twelve digital signal sources. Boating has an estimated audience of 4,464,736 people in Brazil.
Boating has an estimated audience of 4,464,736 people in Brazil. 53.8% are female, 46.2% are male, average age 45.6. Top brand affinities: Motorboat, Pizza, Jet ski, Minivans, Online poker.
Top brand affinities include Motorboat, Pizza, Jet ski, with strongest over-indexing on Motorboat (4.25× the country average).
Demographically, the Boating audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Luxury Orientation, Patriotism.
The typical Boating fan in Brazil is balanced, around 45.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Motorboat.
The key figures that characterise the Boating profile in Brazil.
53.8% are female, 46.2% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 45.6 |
| Estimated audience size | 4,464,736 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 32% |
of the worldwide Boating audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 25.4% |
| Japan | 6.5% |
| Italy | 4.3% |
The strongest cross-interests of the Boating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boat show | Travel & Leisure | 8.06× | ||
| 02 | Jet ski | Sports | 5.54× | ||
| 03 | Personal water craft | Cars & Mobility | 4.43× | ||
| 04 | Motorboat | Cars & Mobility | 4.25× | ||
| 05 | Minivans | Cars & Mobility | 3.63× | ||
| 06 | Casino games | Games | 3.39× | ||
| 07 | Reptiles | Pets & Animals | 3.02× | ||
| 08 | Online poker | Games | 2.88× | ||
| 09 | Cruises | Travel & Leisure | 2.15× | ||
| 10 | Drawing | Home & Garden | 2.12× | ||
| 11 | Camping | Travel & Leisure | 2.10× | ||
| 12 | Pizza | Food & Beverages | 2.01× | ||
| 13 | MSN | News | 1.90× | ||
| 14 | Localiza | Cars & Mobility | 1.76× | ||
| 15 | Desserts | Food & Beverages | 1.60× | ||
| 16 | Blues music | Music & Radio | 1.59× | ||
| 17 | Dafiti | Fashion & Accessoires | 1.59× | ||
| 18 | Weddings | Kids & Family | 1.56× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.52× | ||
| 20 | Online games | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.89× | |
| Patriotism | CONSERVATISM | 1.85× | |
| Sports Activity | POWER | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.57× | |
| Tradition | CONSERVATISM | 0.59× | |
| Need for Security | CONSERVATISM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Boating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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