Boating Audience in United States

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Boating has an estimated audience of 40,354,676 people in United States. 39.7% are female, 60.3% are male, average age 44.9. Top regions: Florida, California, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Kia Sportage, Singer-songwriter.

The average Boating fan in United States is 44.9 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Boating audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Boating fans

Demographic split for Boating audience in United States
MetricValue
Female39.7%
Male60.3%
Average age44.9
Estimated audience size40,354,676

Audience persona

The typical Boating fan in United States is more male, around 44.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Boating in United States
RegionReachAffinity
Florida5,565,6552.04×
California2,855,9910.64×
New York2,211,9860.98×
Texas1,911,4780.55×
Michigan1,455,4951.38×
Wisconsin1,340,2372.21×
Ohio1,185,1860.95×
North Carolina1,102,9450.91×
Pennsylvania1,093,8540.81×
Minnesota1,086,2001.88×
Illinois1,019,7280.76×
New Jersey971,7520.95×
Tennessee957,9631.18×
Georgia956,4310.77×
Alabama835,6051.48×
Virginia808,3480.82×
Missouri784,6981.21×
Washington746,5880.92×
Massachusetts658,1190.83×
Oregon643,7761.39×
Indiana641,4980.87×
South Carolina600,5850.99×
Arizona582,6470.71×
Maryland555,3730.8×
Utah461,5451.28×
Colorado431,2120.68×
Louisiana429,9450.83×
Iowa426,3141.28×
Kentucky391,2850.77×
Mississippi371,0531.12×
Connecticut350,4310.87×
Oklahoma313,8080.7×
Arkansas284,5150.86×
Kansas257,8550.81×
Nevada251,1070.64×
Idaho234,1941.16×
Nebraska224,9961.11×
New Hampshire219,8981.38×
Maine187,2911.3×
West Virginia180,1020.96×
Hawaii141,6170.82×
Montana118,3321.06×
Rhode Island101,3320.79×
New Mexico95,3170.47×
South Dakota93,7451×
Delaware90,3030.81×
Alaska77,7020.9×
Vermont75,7331.07×
North Dakota75,5510.91×
Washington, District of Columbia64,3360.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boating audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Kia Sportage29.17×Cars & Mobility
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
MSN3.79×News
Staples (Canada)4.66×Business & Career
Honda HR-V19.44×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society
Great Clips4.28×Beauty & Wellness
Houston Astros5.88×Sports
Pre-school playgroup21.11×Kids & Family
Livemusic3.04×Music & Radio
Los Angeles Dodgers4.07×Sports
Google Flights3.12×Travel & Leisure
Jeep Grand Cherokee5.97×Cars & Mobility
Hobby Lobby2.11×Home & Garden
Nature1.65×Home & Garden
Chuck Norris3.3×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boating audience
TraitClusterScore
Luxury OrientationPREMIUM1.46
SustainabilityBALANCE1.45
DIY MentalityTHRILL1.4
Sports ActivityPOWER1.36
PatriotismCONSERVATISM1.3
Design AffinityPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Boating
CountryShare
United States25.4%
Japan6.5%
Italy4.3%

See Boating audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Boating have in United States?

Boating has an estimated audience of 40,354,676 people in United States, concentrated in Florida and California.

What is the gender split and age of Boating fans?

39.7% of Boating fans are female, 60.3% are male, with an average age of 44.9 years.

Which brands do Boating fans like most?

Boating fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Boating fans live in United States?

Boating fans in United States are most concentrated in Florida (reach 5,565,655), California (reach 2,855,991), and New York (reach 2,211,986). These three regions account for the largest share of the active audience.

What other brands do Boating fans also like?

Beyond Boating itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Kia Sportage (29.17×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.