Rascasse Audience Intelligence

Boating Audience in United States

A data profile of the people who buy, follow and care about Boating in United States — modelled from more than twelve digital signal sources. Boating has an estimated audience of 40,354,676 people in United States.

#403among Topic in United States#43in Travel & Leisure

The average Boating fan in United States is 44.9 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Nature, Vacations, Camping, with strongest over-indexing on Nature (1.65× the country average).

Demographically, the Boating audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boating fan in United States is more male, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Nature.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boating profile in United States.

Audience size
40.4M
in United States
Gender
39.7%♀
60.3% male
Age
44.9
average years
Country rank
#562
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boating fans

39.7% are female, 60.3% are male, average age 44.9.

Fig. 02

Gender split

39.7%
Female
60.3%
Male
Demographic split for Boating audience in United States
MetricValue
Female39.7%
Male60.3%
Average age44.9
Estimated audience size40,354,676
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Boating audience in United States
Age bracketShare%
16-199%
20-2915%
30-3919%
40-4924%
50+33%
Fig. 04

Worldwide distribution

25.4%

of the worldwide Boating audience comes from United States.

Worldwide audience distribution share by country for Boating
CountryShare
United States25.4%
Japan6.5%
Italy4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boating audience in United States is strongest.

Fig. 05

Top regions by affinity

Boating fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~1M1.95×
02Florida~5M1.89×
03Minnesota~1M1.65×
04Utah~500K1.50×
05Alabama~800K1.40×
06New Hampshire~200K1.36×
07Oregon~600K1.30×
08Michigan~1.5M1.29×
09Iowa~400K1.27×
10Missouri~800K1.23×
11Maine~200K1.23×
12Idaho~200K1.22×
13Mississippi~400K1.13×
14Nebraska~200K1.10×
15Montana~100K1.08×
16Tennessee~900K1.07×
17Vermont~70K1.05×
18South Dakota~100K1.02×
19New York~2.5M1.00×
20West Virginia~200K0.99×
21New Jersey~1M0.98×
22South Carolina~600K0.98×
23Washington~800K0.97×
24Hawaii~200K0.97×
25Alaska~80K0.96×
26North Dakota~80K0.96×
27Connecticut~400K0.92×
28Ohio~1M0.91×
29Arkansas~300K0.89×
30Delaware~100K0.89×
31North Carolina~1M0.88×
32Massachusetts~700K0.88×
33Kansas~300K0.88×
34Rhode Island~100K0.88×
35Colorado~500K0.86×
36Indiana~600K0.85×
37Maryland~600K0.85×
38Louisiana~400K0.84×
39Pennsylvania~1M0.82×
40Virginia~800K0.82×
41Kentucky~400K0.81×
42Georgia~900K0.76×
43Illinois~1M0.75×
44Oklahoma~300K0.74×
45Washington, District of Columbia~90K0.71×
46Arizona~600K0.70×
47Nevada~300K0.70×
48New Mexico~100K0.66×
49California~2.5M0.61×
50Texas~2M0.56×
Fig. 06

Affinity by region

Affinity by region — Boating, United States
0.56×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boating audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boating audience
#·InterestCategoryAffinity×
01MotorboatCars & Mobility3.12×
02PatagoniaFashion & Accessoires2.46×
03Labor DayPolitics & Society2.42×
04Extreme sportSports1.99×
05CyclingSports1.95×
06Made in USABusiness & Career1.86×
07Used carCars & Mobility1.74×
08VacationsTravel & Leisure1.72×
09LodgingTravel & Leisure1.70×
10CBS SportsMovies & TV1.69×
11InnovationBusiness & Career1.67×
12NatureHome & Garden1.65×
13AuctionShopping1.60×
14Mixed martial artsSports1.58×
15FishingSports1.56×
16DrawingHome & Garden1.55×
17CampingTravel & Leisure1.54×
18CruisesTravel & Leisure1.54×
19RecreationTravel & Leisure1.52×
20FoodieFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boating audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boating audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.79×
Risk AppetiteTHRILL1.48×
IndulgenceJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boating audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.89×
Social Media UsageJOY0.90×
CreativityOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boating have in United States?

Boating has an estimated audience of 40,354,676 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Boating fans?

39.7% of Boating fans are female, 60.3% are male, with an average age of 44.9 years.

03

Which brands do Boating fans like most?

Boating fans show strongest brand affinity for Nature (1.65×), Vacations (1.72×), and Camping (1.54×) over the country average.

04

Where do Boating fans live in United States?

Boating fans in United States are most concentrated in Florida (reach ~5M), California (reach ~2.5M), and New York (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Boating fans also like?

Beyond Boating itself, the audience over-indexes on Vacations (1.72×), Camping (1.54×), Recreation (1.52×), and Used car (1.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Boating audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Boating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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