Boating Audience in United States

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Boating has an estimated audience of 40,354,676 people in United States. 39.7% are female, 60.3% are male, average age 44.9. Top regions: Florida, California, New York. Top brand affinities: Israel, Elsword, Natural rubber, Jeep Wagoneer, Staycation.

The average Boating fan in United States is 44.9 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Israel, Elsword, Natural rubber, with strongest over-indexing on Israel (4.09× the country average). Demographically, the Boating audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Boating fans

Demographic split for Boating audience in United States
MetricValue
Female39.7%
Male60.3%
Average age44.9
Estimated audience size40,354,676

Audience persona

The typical Boating fan in United States is more male, around 44.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Boating in United States
RegionReachAffinity
Florida5,565,6552.04×
California2,855,9910.64×
New York2,211,9860.98×
Texas1,911,4780.55×
Michigan1,455,4951.38×
Wisconsin1,340,2372.21×
Ohio1,185,1860.95×
North Carolina1,102,9450.91×
Pennsylvania1,093,8540.81×
Minnesota1,086,2001.88×
Illinois1,019,7280.76×
New Jersey971,7520.95×
Tennessee957,9631.18×
Georgia956,4310.77×
Alabama835,6051.48×
Virginia808,3480.82×
Missouri784,6981.21×
Washington746,5880.92×
Massachusetts658,1190.83×
Oregon643,7761.39×
Indiana641,4980.87×
South Carolina600,5850.99×
Arizona582,6470.71×
Maryland555,3730.8×
Utah461,5451.28×
Colorado431,2120.68×
Louisiana429,9450.83×
Iowa426,3141.28×
Kentucky391,2850.77×
Mississippi371,0531.12×
Connecticut350,4310.87×
Oklahoma313,8080.7×
Arkansas284,5150.86×
Kansas257,8550.81×
Nevada251,1070.64×
Idaho234,1941.16×
Nebraska224,9961.11×
New Hampshire219,8981.38×
Maine187,2911.3×
West Virginia180,1020.96×
Hawaii141,6170.82×
Montana118,3321.06×
Rhode Island101,3320.79×
New Mexico95,3170.47×
South Dakota93,7451×
Delaware90,3030.81×
Alaska77,7020.9×
Vermont75,7331.07×
North Dakota75,5510.91×
Washington, District of Columbia64,3360.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boating audience
BrandAffinityCategory
Israel4.09×Travel & Leisure
Elsword29.17×Games
Natural rubber1.53×Cars & Mobility
Jeep Wagoneer4×Cars & Mobility
Staycation2.06×Home & Garden
Home staging3.01×Home & Garden
Jeep Grand Cherokee (WJ)3.47×Cars & Mobility
Meals on Wheels2.78×Food & Beverages
N1 road (South Africa)1.71×Travel & Leisure
Acoustic music1.76×Music & Radio
Stamp collecting1.77×Home & Garden
Personalised Gifts1.54×Home & Garden
Keeper (password manager)2.22×Technology & Electronics
Keith Stanfield2.23×Movies & TV
Jennifer Fisher Jewelry7.88×Fashion & Accessoires
Notre Dame Fighting Irish football1.63×Sports
Elmira College3.19×Business & Career
WESH1.54×Movies & TV
Jennifer Meyer4.65×Fashion & Accessoires
Kento Yamazaki3.35×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boating audience
TraitClusterScore
Luxury OrientationPREMIUM1.46
SustainabilityBALANCE1.45
DIY MentalityTHRILL1.4
Sports ActivityPOWER1.36
PatriotismCONSERVATISM1.3
Design AffinityPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Boating
CountryShare
United States25.4%
Japan6.5%
Italy4.3%

See Boating audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Boating have in United States?

Boating has an estimated audience of 40,354,676 people in United States, concentrated in Florida and California.

What is the gender split and age of Boating fans?

39.7% of Boating fans are female, 60.3% are male, with an average age of 44.9 years.

Which brands do Boating fans like most?

Boating fans show strongest brand affinity for Israel (4.09×), Elsword (29.17×), and Natural rubber (1.53×) over the country average.

Where do Boating fans live in United States?

Boating fans in United States are most concentrated in Florida (reach 5,565,655), California (reach 2,855,991), and New York (reach 2,211,986). These three regions account for the largest share of the active audience.

What other brands do Boating fans also like?

Beyond Boating itself, the audience over-indexes on Elsword (29.17×), Natural rubber (1.53×), Jeep Wagoneer (4×), and Staycation (2.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.