A data profile of the people who buy, follow and care about Pizza in Brazil — modelled from more than twelve digital signal sources. Pizza has an estimated audience of 13,334,250 people in Brazil.
The average Pizza fan in Brazil is 38.6 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Desserts, Chocolate, Barbie, with strongest over-indexing on Desserts (2.23× the country average).
Demographically, the Pizza audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Pizza fan in Brazil is more female, around 38.6 years old, with strong Creativity tendencies and a notable affinity for Desserts.
The key figures that characterise the Pizza profile in Brazil.
68.9% are female, 31.1% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 38.6 |
| Estimated audience size | 13,334,250 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Pizza audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 6.9% |
| Japan | 6.3% |
Where the Pizza audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~300K | 1.32× | |
| 02 | Santa Catarina | ~800K | 1.31× | |
| 03 | Mato Grosso do Sul | ~200K | 1.28× | |
| 04 | Alagoas | ~200K | 1.16× | |
| 05 | Amapá | ~50K | 1.09× | |
| 06 | Goiás | ~500K | 1.05× | |
| 07 | Ceará | ~600K | 1.04× | |
| 08 | Pernambuco | ~600K | 1.03× | |
| 09 | Sergipe | ~100K | 1.03× | |
| 10 | São Paulo | ~3.5M | 1.02× | |
| 11 | Paraná | ~800K | 1.02× | |
| 12 | Rio Grande do Sul | ~800K | 1.02× | |
| 13 | Rondônia | ~100K | 1.01× | |
| 14 | Pará | ~400K | 1.00× | |
| 15 | Maranhão | ~300K | 1.00× | |
| 16 | Bahia | ~900K | 0.98× | |
| 17 | Rio de Janeiro | ~1M | 0.97× | |
| 18 | Espírito Santo | ~300K | 0.97× | |
| 19 | Rio Grande do Norte | ~200K | 0.97× | |
| 20 | Paraíba | ~300K | 0.94× | |
| 21 | Roraima | ~30K | 0.91× | |
| 22 | Minas Gerais | ~1M | 0.90× | |
| 23 | Amazonas | ~200K | 0.89× | |
| 24 | Piauí | ~200K | 0.86× | |
| 25 | Tocantins | ~70K | 0.83× | |
| 26 | Mato Grosso | ~200K | 0.80× | |
| 27 | Acre | ~30K | 0.64× |
The strongest cross-interests of the Pizza audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fast casual restaurants | Food & Beverages | 2.46× | ||
| 02 | Fast food restaurants | Food & Beverages | 2.34× | ||
| 03 | Desserts | Food & Beverages | 2.23× | ||
| 04 | Coffeehouses | Food & Beverages | 2.23× | ||
| 05 | Free software | Technology & Electronics | 2.17× | ||
| 06 | Seafood | Food & Beverages | 2.16× | ||
| 07 | Juice | Food & Beverages | 2.06× | ||
| 08 | Chocolate | Food & Beverages | 1.96× | ||
| 09 | Organic food | Food & Beverages | 1.91× | ||
| 10 | Handbags | Fashion & Accessoires | 1.84× | ||
| 11 | Friendship | Kids & Family | 1.81× | ||
| 12 | Fast food | Food & Beverages | 1.78× | ||
| 13 | Coffee | Food & Beverages | 1.76× | ||
| 14 | Spas | Beauty & Wellness | 1.69× | ||
| 15 | Dresses | Fashion & Accessoires | 1.69× | ||
| 16 | Wine | Food & Beverages | 1.64× | ||
| 17 | Beauty salons | Beauty & Wellness | 1.60× | ||
| 18 | Hair products | Beauty & Wellness | 1.58× | ||
| 19 | Barbie | Movies & TV | 1.54× | ||
| 20 | Shopping malls | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.45× | |
| Price Sensitivity | PREMIUM | 1.35× | |
| Community Orientation | OPEN | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.91× | |
| Early Adopter Mentality | POWER | 0.92× | |
| Luxury Orientation | PREMIUM | 0.93× |
Pizza has an estimated audience of 13,334,250 people in Brazil, concentrated in São Paulo and Minas Gerais.
68.9% of Pizza fans are female, 31.1% are male, with an average age of 38.6 years.
Pizza fans show strongest brand affinity for Desserts (2.23×), Chocolate (1.96×), and Barbie (1.54×) over the country average.
Pizza fans in Brazil are most concentrated in São Paulo (reach ~3.5M), Minas Gerais (reach ~1M), and Rio de Janeiro (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Pizza itself, the audience over-indexes on Chocolate (1.96×), Barbie (1.54×), Coffeehouses (2.23×), and Fast food (1.78×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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