Pizza Audience in Brazil
Pizza has an estimated audience of 13,334,250 people in Brazil. 68.9% are female, 31.1% are male, average age 38.6. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Barbie, Desserts, Chocolate, Coffeehouses, Fast food.
The average Pizza fan in Brazil is 38.6 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Barbie, Desserts, Chocolate, with strongest over-indexing on Barbie (1.54× the country average). Demographically, the Pizza audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Creativity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Pizza fans
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 38.6 |
| Estimated audience size | 13,334,250 |
Audience persona
The typical Pizza fan in Brazil is more female, around 38.6 years old, with strong Creativity tendencies and a notable affinity for Barbie.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 3,544,341 | 1.02× |
| Minas Gerais | 1,237,982 | 0.9× |
| Rio de Janeiro | 1,208,188 | 0.97× |
| Bahia | 862,814 | 0.98× |
| Paraná | 827,334 | 1.02× |
| Santa Catarina | 800,833 | 1.31× |
| Rio Grande do Sul | 800,504 | 1.02× |
| Pernambuco | 627,988 | 1.03× |
| Ceará | 606,410 | 1.04× |
| Goiás | 535,110 | 1.05× |
| Pará | 436,551 | 1× |
| Maranhão | 334,402 | 1× |
| Federal District | 292,722 | 1.32× |
| Espírito Santo | 268,796 | 0.97× |
| Paraíba | 253,575 | 0.94× |
| Mato Grosso do Sul | 248,579 | 1.28× |
| Alagoas | 226,393 | 1.16× |
| Rio Grande do Norte | 216,416 | 0.97× |
| Amazonas | 206,789 | 0.89× |
| Mato Grosso | 199,555 | 0.8× |
| Piauí | 158,770 | 0.86× |
| Sergipe | 143,277 | 1.03× |
| Rondônia | 112,303 | 1.01× |
| Tocantins | 72,545 | 0.82× |
| Amapá | 51,770 | 1.09× |
| Roraima | 33,910 | 0.9× |
| Acre | 28,483 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barbie | 1.54× | Movies & TV |
| Desserts | 2.23× | Food & Beverages |
| Chocolate | 1.96× | Food & Beverages |
| Coffeehouses | 2.23× | Food & Beverages |
| Fast food | 1.78× | Food & Beverages |
| Shopping malls | 1.53× | Shopping |
| Free software | 2.17× | Technology & Electronics |
| Coffee | 1.76× | Food & Beverages |
| Fast casual restaurants | 2.46× | Food & Beverages |
| Beauty salons | 1.6× | Beauty & Wellness |
| Fast food restaurants | 2.34× | Food & Beverages |
| Hair products | 1.58× | Beauty & Wellness |
| Organic food | 1.91× | Food & Beverages |
| Spas | 1.69× | Beauty & Wellness |
| Juice | 2.06× | Food & Beverages |
| Friendship | 1.81× | Kids & Family |
| Dresses | 1.69× | Fashion & Accessoires |
| Wine | 1.64× | Food & Beverages |
| Handbags | 1.84× | Fashion & Accessoires |
| Seafood | 2.16× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.94 |
| Mindfulness | BALANCE | 1.83 |
| Need for Security | CONSERVATISM | 1.81 |
| Design Affinity | PREMIUM | 1.63 |
| Urban Lifestyle | OPEN | 1.61 |
| Price Sensitivity | PREMIUM | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 7.0% |
| Japan | 6.3% |
See Pizza audiences in other countries
More Dish audiences in Brazil
- Hamburger (11,682,003)
- Sandwich (8,250,071)
- Seafood (8,099,442)
- French fries (5,459,829)
- Chicken (food) (5,416,787)
Frequently asked questions
How many fans does Pizza have in Brazil?
Pizza has an estimated audience of 13,334,250 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Pizza fans?
68.9% of Pizza fans are female, 31.1% are male, with an average age of 38.6 years.
Which brands do Pizza fans like most?
Pizza fans show strongest brand affinity for Barbie (1.54×), Desserts (2.23×), and Chocolate (1.96×) over the country average.
Where do Pizza fans live in Brazil?
Pizza fans in Brazil are most concentrated in São Paulo (reach 3,544,341), Minas Gerais (reach 1,237,982), and Rio de Janeiro (reach 1,208,188). These three regions account for the largest share of the active audience.
What other brands do Pizza fans also like?
Beyond Pizza itself, the audience over-indexes on Desserts (2.23×), Chocolate (1.96×), Coffeehouses (2.23×), and Fast food (1.78×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.