A data profile of the people who buy, follow and care about Pizza in United Kingdom — modelled from more than twelve digital signal sources. Pizza has an estimated audience of 9,046,626 people in United Kingdom.
The average Pizza fan in United Kingdom is 41.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Sleepless in Seattle, School social worker, United Kingdom driving test, with strongest over-indexing on Sleepless in Seattle (1.56× the country average).
Demographically, the Pizza audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Early Adopter Mentality, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 12 brand affinities and 12 regions tracked by Rascasse.
The typical Pizza fan in United Kingdom is more female, around 41.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sleepless in Seattle.
The key figures that characterise the Pizza profile in United Kingdom.
58.7% are female, 41.3% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 41.4 |
| Estimated audience size | 9,046,626 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Pizza audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 6.9% |
| Japan | 6.3% |
Where the Pizza audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~7M | 1.70× | |
| 02 | Yorkshire and the Humber | ~1M | 1.37× | |
| 03 | West Midlands | ~500K | 1.35× | |
| 04 | North East | ~400K | 1.23× | |
| 05 | South East | ~1.5M | 1.07× | |
| 06 | East of England | ~900K | 1.05× | |
| 07 | Scotland | ~700K | 0.84× | |
| 08 | Northern Ireland | ~200K | 0.79× | |
| 09 | South West | ~600K | 0.78× | |
| 10 | East Midlands | ~400K | 0.70× | |
| 11 | Wales | ~400K | 0.68× | |
| 12 | North West | ~400K | 0.45× |
The strongest cross-interests of the Pizza audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Style.com | Fashion & Accessoires | 1.93× | ||
| 02 | HBO Now | Movies & TV | 1.80× | ||
| 03 | Distracted driving | Cars & Mobility | 1.61× | ||
| 04 | London Has Fallen | Movies & TV | 1.60× | ||
| 05 | Pizza cutter | Food & Beverages | 1.60× | ||
| 06 | Dale Earnhardt, Jr. | Sports | 1.59× | ||
| 07 | United Kingdom driving test | Cars & Mobility | 1.58× | ||
| 08 | Financial analyst | Business & Career | 1.58× | ||
| 09 | Sleepless in Seattle | Movies & TV | 1.56× | ||
| 10 | School social worker | Business & Career | 1.52× | ||
| 11 | Social responsibility | Business & Career | 1.52× | ||
| 12 | Intel Extreme Masters | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.92× | |
| DIY Mentality | THRILL | 0.90× | |
| Need for Security | CONSERVATISM | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.68× | |
| Risk Appetite | THRILL | 0.69× | |
| Patriotism | CONSERVATISM | 0.71× |
Pizza has an estimated audience of 9,046,626 people in United Kingdom, concentrated in England and South East.
58.7% of Pizza fans are female, 41.3% are male, with an average age of 41.4 years.
Pizza fans show strongest brand affinity for Sleepless in Seattle (1.56×), School social worker (1.52×), and United Kingdom driving test (1.58×) over the country average.
Pizza fans in United Kingdom are most concentrated in England (reach ~7M), South East (reach ~1.5M), and Yorkshire and the Humber (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Pizza itself, the audience over-indexes on School social worker (1.52×), United Kingdom driving test (1.58×), London Has Fallen (1.6×), and Distracted driving (1.61×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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