Pizza Audience in United Kingdom
Pizza has an estimated audience of 9,046,626 people in United Kingdom. 58.7% are female, 41.3% are male, average age 41.4. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: School social worker, Sleepless in Seattle, United Kingdom driving test, London Has Fallen, Distracted driving.
The average Pizza fan in United Kingdom is 41.4 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include School social worker, Sleepless in Seattle, United Kingdom driving test, with strongest over-indexing on School social worker (1.52× the country average). Demographically, the Pizza audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 12 brand affinities and 12 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Pizza fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 41.4 |
| Estimated audience size | 9,046,626 |
Audience persona
The typical Pizza fan in United Kingdom is more female, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for School social worker.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,784,970 | 1.7× |
| South East | 1,299,268 | 1.07× |
| Yorkshire and the Humber | 994,612 | 1.37× |
| East of England | 870,447 | 1.05× |
| Scotland | 686,841 | 0.84× |
| South West | 577,681 | 0.78× |
| West Midlands | 523,912 | 1.35× |
| East Midlands | 445,889 | 0.7× |
| North East | 434,378 | 1.23× |
| North West | 431,849 | 0.45× |
| Wales | 350,072 | 0.68× |
| Northern Ireland | 217,885 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| School social worker | 1.52× | Business & Career |
| Sleepless in Seattle | 1.56× | Movies & TV |
| United Kingdom driving test | 1.58× | Cars & Mobility |
| London Has Fallen | 1.6× | Movies & TV |
| Distracted driving | 1.61× | Cars & Mobility |
| Pizza cutter | 1.6× | Food & Beverages |
| Financial analyst | 1.58× | Business & Career |
| Social responsibility | 1.52× | Business & Career |
| Dale Earnhardt, Jr. | 1.59× | Sports |
| Style.com | 1.93× | Fashion & Accessoires |
| HBO Now | 1.8× | Movies & TV |
| Intel Extreme Masters | 1.5× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.47 |
| Convenience Orientation | PREMIUM | 1.31 |
| Luxury Orientation | PREMIUM | 1.17 |
| Individualism | JOY | 1.13 |
| Social Media Usage | JOY | 1.11 |
| Price Sensitivity | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 7.0% |
| Japan | 6.3% |
See Pizza audiences in other countries
More Dish audiences in United Kingdom
- Steak (5,526,238)
- Seafood (5,054,716)
- Sandwich (4,888,636)
- Fish and chips (4,699,270)
- Hamburger (4,497,328)
Frequently asked questions
How many fans does Pizza have in United Kingdom?
Pizza has an estimated audience of 9,046,626 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Pizza fans?
58.7% of Pizza fans are female, 41.3% are male, with an average age of 41.4 years.
Which brands do Pizza fans like most?
Pizza fans show strongest brand affinity for School social worker (1.52×), Sleepless in Seattle (1.56×), and United Kingdom driving test (1.58×) over the country average.
Where do Pizza fans live in United Kingdom?
Pizza fans in United Kingdom are most concentrated in England (reach 6,784,970), South East (reach 1,299,268), and Yorkshire and the Humber (reach 994,612). These three regions account for the largest share of the active audience.
What other brands do Pizza fans also like?
Beyond Pizza itself, the audience over-indexes on Sleepless in Seattle (1.56×), United Kingdom driving test (1.58×), London Has Fallen (1.6×), and Distracted driving (1.61×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.