A data profile of the people who buy, follow and care about Hamburger in United Kingdom — modelled from more than twelve digital signal sources. Hamburger has an estimated audience of 4,497,328 people in United Kingdom.
The average Hamburger fan in United Kingdom is 39.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Modeling agency, Steak, Lace wig, with strongest over-indexing on Modeling agency (2.36× the country average).
Demographically, the Hamburger audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Social Media Usage, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Hamburger fan in United Kingdom is more female, around 39.3 years old, with strong Social Media Usage tendencies and a notable affinity for Modeling agency.
The key figures that characterise the Hamburger profile in United Kingdom.
55.3% are female, 44.7% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 39.3 |
| Estimated audience size | 4,497,328 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Hamburger audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 8.3% |
| Japan | 6.3% |
Where the Hamburger audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3.5M | 1.68× | |
| 02 | West Midlands | ~300K | 1.42× | |
| 03 | Yorkshire and the Humber | ~500K | 1.32× | |
| 04 | North East | ~200K | 1.26× | |
| 05 | Scotland | ~400K | 1.00× | |
| 06 | South East | ~600K | 0.95× | |
| 07 | East of England | ~400K | 0.91× | |
| 08 | East Midlands | ~300K | 0.85× | |
| 09 | South West | ~300K | 0.83× | |
| 10 | Northern Ireland | ~100K | 0.71× | |
| 11 | Wales | ~200K | 0.68× | |
| 12 | North West | ~200K | 0.50× |
The strongest cross-interests of the Hamburger audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pork loin | Food & Beverages | 2.49× | ||
| 02 | Ground beef | Food & Beverages | 2.48× | ||
| 03 | Modeling agency | Fashion & Accessoires | 2.36× | ||
| 04 | Lace wig | Beauty & Wellness | 1.92× | ||
| 05 | Free range | Politics & Society | 1.84× | ||
| 06 | Fried chicken | Food & Beverages | 1.82× | ||
| 07 | Bacon | Food & Beverages | 1.75× | ||
| 08 | Five Guys | Food & Beverages | 1.71× | ||
| 09 | Ham | Food & Beverages | 1.69× | ||
| 10 | Chicken (food) | Food & Beverages | 1.67× | ||
| 11 | Kebab | Food & Beverages | 1.64× | ||
| 12 | Sausage | Food & Beverages | 1.63× | ||
| 13 | Steak | Food & Beverages | 1.61× | ||
| 14 | Fitness and figure competition | Sports | 1.61× | ||
| 15 | Crossover (automobile) | Cars & Mobility | 1.58× | ||
| 16 | French fries | Food & Beverages | 1.57× | ||
| 17 | art music | Music & Radio | 1.55× | ||
| 18 | Beef | Food & Beverages | 1.53× | ||
| 19 | Ground meat | Food & Beverages | 1.53× | ||
| 20 | Pork | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.00× | |
| Convenience Orientation | PREMIUM | 0.99× | |
| Need for Security | CONSERVATISM | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.75× | |
| Tradition | CONSERVATISM | 0.76× | |
| Patriotism | CONSERVATISM | 0.78× |
Hamburger has an estimated audience of 4,497,328 people in United Kingdom, concentrated in England and South East.
55.3% of Hamburger fans are female, 44.7% are male, with an average age of 39.3 years.
Hamburger fans show strongest brand affinity for Modeling agency (2.36×), Steak (1.61×), and Lace wig (1.92×) over the country average.
Hamburger fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~600K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Hamburger itself, the audience over-indexes on Steak (1.61×), Lace wig (1.92×), Beef (1.53×), and Chicken (food) (1.67×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Hamburger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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