A data profile of the people who buy, follow and care about Hamburger in Italy — modelled from more than twelve digital signal sources. Hamburger has an estimated audience of 5,976,816 people in Italy.
The average Hamburger fan in Italy is 40.7 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include Sardinian language, Burger King, Grilling, with strongest over-indexing on Sardinian language (1.52× the country average).
Demographically, the Hamburger audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Hamburger fan in Italy is balanced, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Sardinian language.
The key figures that characterise the Hamburger profile in Italy.
52.1% are female, 47.9% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 40.7 |
| Estimated audience size | 5,976,816 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Hamburger audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 8.3% |
| Japan | 6.3% |
Where the Hamburger audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Piedmont | ~600K | 1.47× | |
| 02 | Lombardy | ~1.5M | 1.44× | |
| 03 | Veneto | ~700K | 1.44× | |
| 04 | Emilia-Romagna | ~600K | 1.30× | |
| 05 | Tuscany | ~500K | 1.20× | |
| 06 | Lazio | ~900K | 1.18× | |
| 07 | Trentino-Alto Adige/Südtirol | ~100K | 1.11× | |
| 08 | Aosta Valley | ~20K | 1.05× | |
| 09 | Liguria | ~200K | 1.04× | |
| 10 | Sicilia | ~500K | 0.98× | |
| 11 | Puglia | ~400K | 0.94× | |
| 12 | Friuli-Venezia Giulia | ~100K | 0.90× | |
| 13 | Umbria | ~90K | 0.90× | |
| 14 | Marche | ~100K | 0.89× | |
| 15 | Sardinia | ~100K | 0.82× | |
| 16 | Abruzzo | ~100K | 0.79× | |
| 17 | Campania | ~500K | 0.74× | |
| 18 | Calabria | ~100K | 0.71× | |
| 19 | Basilicata | ~40K | 0.68× | |
| 20 | Molise | ~20K | 0.65× |
The strongest cross-interests of the Hamburger audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Food festival | Food & Beverages | 4.44× | ||
| 02 | Leaf vegetable | Food & Beverages | 3.77× | ||
| 03 | Smoked meat | Food & Beverages | 3.50× | ||
| 04 | Mobile payment | Business & Career | 2.27× | ||
| 05 | Eataly | Food & Beverages | 2.14× | ||
| 06 | Grilling | Food & Beverages | 2.11× | ||
| 07 | Michelin Guide | Food & Beverages | 2.09× | ||
| 08 | Payment system | Shopping | 1.91× | ||
| 09 | Sandwich | Food & Beverages | 1.90× | ||
| 10 | Audio equipment | Technology & Electronics | 1.86× | ||
| 11 | Digital wallet | Internet & Social Media | 1.85× | ||
| 12 | Burger King | Food & Beverages | 1.81× | ||
| 13 | Smart device | Technology & Electronics | 1.79× | ||
| 14 | Plug-in hybrid | Cars & Mobility | 1.79× | ||
| 15 | Cookbook | Food & Beverages | 1.70× | ||
| 16 | Herb | Food & Beverages | 1.64× | ||
| 17 | Slow Food | Food & Beverages | 1.64× | ||
| 18 | Sustainable energy | Home & Garden | 1.57× | ||
| 19 | Nexi | Business & Career | 1.55× | ||
| 20 | Sardinian language | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.38× | |
| Early Adopter Mentality | POWER | 1.29× | |
| Quality Awareness | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.60× | |
| Tradition | CONSERVATISM | 0.70× | |
| Risk Appetite | THRILL | 0.72× |
Hamburger has an estimated audience of 5,976,816 people in Italy, concentrated in Lombardy and Lazio.
52.1% of Hamburger fans are female, 47.9% are male, with an average age of 40.7 years.
Hamburger fans show strongest brand affinity for Sardinian language (1.52×), Burger King (1.81×), and Grilling (2.11×) over the country average.
Hamburger fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~900K), and Veneto (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Hamburger itself, the audience over-indexes on Burger King (1.81×), Grilling (2.11×), Cookbook (1.7×), and Food festival (4.44×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Hamburger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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