Pizza Audience in France
Pizza has an estimated audience of 6,501,228 people in France. 54.1% are female, 45.9% are male, average age 40.4. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities: Consumer electronics, Reading, Design, Mobile payment, Burger King.
The average Pizza fan in France is 40.4 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities include Consumer electronics, Reading, Design, with strongest over-indexing on Consumer electronics (1.67× the country average). Demographically, the Pizza audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Pizza fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 40.4 |
| Estimated audience size | 6,501,228 |
Audience persona
The typical Pizza fan in France is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Consumer electronics.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,381,048 | 1.19× |
| Auvergne-Rhône-Alpes | 1,014,974 | 1.33× |
| Provence-Alpes-Côte d'Azur | 778,114 | 1.61× |
| Occitanie | 683,297 | 1.22× |
| Nouvelle-Aquitaine | 592,942 | 1.04× |
| Grand Est | 509,615 | 0.97× |
| Hauts-de-France | 442,700 | 0.77× |
| Pays de la Loire | 264,262 | 0.73× |
| Normandy | 254,302 | 0.8× |
| Bourgogne-Franche-Comté | 225,724 | 0.86× |
| Brittany | 217,962 | 0.69× |
| Centre-Val de Loire | 182,769 | 0.75× |
| Corsica | 33,926 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Consumer electronics | 1.67× | Technology & Electronics |
| Reading | 1.57× | Literature |
| Design | 1.6× | Home & Garden |
| Mobile payment | 2.83× | Business & Career |
| Burger King | 1.55× | Food & Beverages |
| Mappy | 1.55× | Internet & Social Media |
| KFC | 1.62× | Food & Beverages |
| Investment strategy | 2.66× | Business & Career |
| Revolut | 1.64× | Business & Career |
| La Vie Claire | 2.35× | Food & Beverages |
| POV (TV series) | 1.9× | Movies & TV |
| Pizza Hut | 1.89× | Food & Beverages |
| Dental consonant | 1.65× | Health |
| Sumup | 1.54× | Business & Career |
| Seven (Korean singer) | 2.23× | Music & Radio |
| Jimmy Cliff | 1.87× | Music & Radio |
| The Village (2004 film) | 2.6× | Movies & TV |
| Carrefour Drive | 1.65× | Shopping |
| Cheeseburger | 1.72× | Food & Beverages |
| Mobile banking | 2.05× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.19 |
| Price Sensitivity | PREMIUM | 1.16 |
| Convenience Orientation | PREMIUM | 1.15 |
| Extroversion | THRILL | 1.12 |
| Mindfulness | BALANCE | 1.07 |
| Healthy Lifestyle | BALANCE | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 7.0% |
| Japan | 6.3% |
See Pizza audiences in other countries
More Dish audiences in France
- Hamburger (3,506,573)
- Seafood (3,313,327)
- Pasta (2,651,680)
- Sandwich (2,512,394)
- French fries (2,339,577)
Frequently asked questions
How many fans does Pizza have in France?
Pizza has an estimated audience of 6,501,228 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Pizza fans?
54.1% of Pizza fans are female, 45.9% are male, with an average age of 40.4 years.
Which brands do Pizza fans like most?
Pizza fans show strongest brand affinity for Consumer electronics (1.67×), Reading (1.57×), and Design (1.6×) over the country average.
Where do Pizza fans live in France?
Pizza fans in France are most concentrated in Île-de-France (reach 1,381,048), Auvergne-Rhône-Alpes (reach 1,014,974), and Provence-Alpes-Côte d'Azur (reach 778,114). These three regions account for the largest share of the active audience.
What other brands do Pizza fans also like?
Beyond Pizza itself, the audience over-indexes on Reading (1.57×), Design (1.6×), Mobile payment (2.83×), and Burger King (1.55×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.