A data profile of the people who buy, follow and care about Pizza in France — modelled from more than twelve digital signal sources. Pizza has an estimated audience of 6,501,228 people in France.
The average Pizza fan in France is 40.4 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Consumer electronics, Reading, Design, with strongest over-indexing on Consumer electronics (1.67× the country average).
Demographically, the Pizza audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Pizza fan in France is balanced, around 40.4 years old, with strong Quality Awareness tendencies and a notable affinity for Consumer electronics.
The key figures that characterise the Pizza profile in France.
54.1% are female, 45.9% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 40.4 |
| Estimated audience size | 6,501,228 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 24% |
of the worldwide Pizza audience comes from France.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 6.9% |
| Japan | 6.3% |
Where the Pizza audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~800K | 1.61× | |
| 02 | Auvergne-Rhône-Alpes | ~1M | 1.33× | |
| 03 | Occitanie | ~700K | 1.22× | |
| 04 | Île-de-France | ~1.5M | 1.19× | |
| 05 | Corsica | ~30K | 1.05× | |
| 06 | Nouvelle-Aquitaine | ~600K | 1.04× | |
| 07 | Grand Est | ~500K | 0.97× | |
| 08 | Bourgogne-Franche-Comté | ~200K | 0.86× | |
| 09 | Normandy | ~300K | 0.80× | |
| 10 | Hauts-de-France | ~400K | 0.77× | |
| 11 | Centre-Val de Loire | ~200K | 0.75× | |
| 12 | Pays de la Loire | ~300K | 0.73× | |
| 13 | Brittany | ~200K | 0.69× |
The strongest cross-interests of the Pizza audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile payment | Business & Career | 2.83× | ||
| 02 | Investment strategy | Business & Career | 2.66× | ||
| 03 | The Village (2004 film) | Movies & TV | 2.60× | ||
| 04 | La Vie Claire | Food & Beverages | 2.35× | ||
| 05 | Seven (Korean singer) | Music & Radio | 2.23× | ||
| 06 | POV (TV series) | Movies & TV | 1.90× | ||
| 07 | Pizza Hut | Food & Beverages | 1.89× | ||
| 08 | Jimmy Cliff | Music & Radio | 1.87× | ||
| 09 | Bonnie Tyler | Music & Radio | 1.70× | ||
| 10 | Consumer electronics | Technology & Electronics | 1.67× | ||
| 11 | Dental consonant | Health | 1.65× | ||
| 12 | Carrefour Drive | Shopping | 1.65× | ||
| 13 | Revolut | Business & Career | 1.64× | ||
| 14 | KFC | Food & Beverages | 1.62× | ||
| 15 | Design | Home & Garden | 1.60× | ||
| 16 | Reading | Literature | 1.57× | ||
| 17 | Burger King | Food & Beverages | 1.55× | ||
| 18 | Mappy | Internet & Social Media | 1.55× | ||
| 19 | Sumup | Business & Career | 1.54× | ||
| 20 | Domino's Pizza | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.12× | |
| Risk Appetite | THRILL | 1.06× | |
| DIY Mentality | THRILL | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.67× | |
| Tradition | CONSERVATISM | 0.68× | |
| Design Affinity | PREMIUM | 0.71× |
Pizza has an estimated audience of 6,501,228 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
54.1% of Pizza fans are female, 45.9% are male, with an average age of 40.4 years.
Pizza fans show strongest brand affinity for Consumer electronics (1.67×), Reading (1.57×), and Design (1.6×) over the country average.
Pizza fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~1M), and Provence-Alpes-Côte d'Azur (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Pizza itself, the audience over-indexes on Reading (1.57×), Design (1.6×), Mobile payment (2.83×), and Burger King (1.55×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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