A data profile of the people who buy, follow and care about Pasta in France — modelled from more than twelve digital signal sources. Pasta has an estimated audience of 2,651,680 people in France.
The average Pasta fan in France is 42.4 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes.
Top brand affinities include Clothing, Reading, Consumer electronics, with strongest over-indexing on Clothing (1.56× the country average).
Demographically, the Pasta audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Travelling, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Pasta fan in France is more female, around 42.4 years old, with strong Travelling tendencies and a notable affinity for Clothing.
The key figures that characterise the Pasta profile in France.
63.0% are female, 37.0% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 42.4 |
| Estimated audience size | 2,651,680 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Pasta audience comes from France.
| Country | Share |
|---|---|
| United States | 20.1% |
| Italy | 11.7% |
| Japan | 5.4% |
Where the Pasta audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~700K | 3.41× | |
| 02 | Île-de-France | ~800K | 1.75× | |
| 03 | Corsica | ~20K | 1.50× | |
| 04 | Auvergne-Rhône-Alpes | ~400K | 1.25× | |
| 05 | Grand Est | ~200K | 0.90× | |
| 06 | Occitanie | ~200K | 0.72× | |
| 07 | Hauts-de-France | ~100K | 0.61× | |
| 08 | Normandy | ~80K | 0.60× | |
| 09 | Nouvelle-Aquitaine | ~100K | 0.58× | |
| 10 | Bourgogne-Franche-Comté | ~60K | 0.53× | |
| 11 | Centre-Val de Loire | ~50K | 0.52× | |
| 12 | Pays de la Loire | ~70K | 0.48× | |
| 13 | Brittany | ~60K | 0.47× |
The strongest cross-interests of the Pasta audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BTS | Music & Radio | 3.83× | ||
| 02 | Cooking show | Food & Beverages | 2.96× | ||
| 03 | Take-out | Food & Beverages | 2.58× | ||
| 04 | Kitchenware | Home & Garden | 2.50× | ||
| 05 | Gourmet Foods | Food & Beverages | 2.39× | ||
| 06 | Mappy | Internet & Social Media | 2.00× | ||
| 07 | Internet & Social Media | 1.81× | |||
| 08 | Children's clothing | Fashion & Accessoires | 1.73× | ||
| 09 | Men's clothing | Fashion & Accessoires | 1.72× | ||
| 10 | Burger King | Food & Beverages | 1.66× | ||
| 11 | H&M | Shopping | 1.62× | ||
| 12 | Consumer electronics | Technology & Electronics | 1.57× | ||
| 13 | Clothing | Fashion & Accessoires | 1.56× | ||
| 14 | Reading | Literature | 1.56× | ||
| 15 | Fitness and wellness | Sports | 1.56× | ||
| 16 | Design | Home & Garden | 1.56× | ||
| 17 | AliExpress | Shopping | 1.53× | ||
| 18 | Canada | Travel & Leisure | 1.52× | ||
| 19 | Photography | Arts & Culture | 1.51× | ||
| 20 | Fast food | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.56× | |
| Indulgence | JOY | 1.42× | |
| Healthy Lifestyle | BALANCE | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.90× | |
| Patriotism | CONSERVATISM | 0.90× | |
| Need for Security | CONSERVATISM | 0.91× |
Pasta has an estimated audience of 2,651,680 people in France, concentrated in Île-de-France and Provence-Alpes-Côte d'Azur.
63.0% of Pasta fans are female, 37.0% are male, with an average age of 42.4 years.
Pasta fans show strongest brand affinity for Clothing (1.56×), Reading (1.56×), and Consumer electronics (1.57×) over the country average.
Pasta fans in France are most concentrated in Île-de-France (reach ~800K), Provence-Alpes-Côte d'Azur (reach ~700K), and Auvergne-Rhône-Alpes (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Pasta itself, the audience over-indexes on Reading (1.56×), Consumer electronics (1.57×), Fitness and wellness (1.56×), and Design (1.56×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Pasta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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