A data profile of the people who buy, follow and care about Pasta in United Kingdom — modelled from more than twelve digital signal sources. Pasta has an estimated audience of 3,747,865 people in United Kingdom.
The average Pasta fan in United Kingdom is 43.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Kitchenware, Italian cuisine, Local food, with strongest over-indexing on Kitchenware (2.02× the country average).
Demographically, the Pasta audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Pasta fan in United Kingdom is more female, around 43.3 years old, with strong Indulgence tendencies and a notable affinity for Kitchenware.
The key figures that characterise the Pasta profile in United Kingdom.
69.0% are female, 31.0% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 43.3 |
| Estimated audience size | 3,747,865 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Pasta audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.1% |
| Italy | 11.7% |
| Japan | 5.4% |
Where the Pasta audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 1.56× | |
| 02 | West Midlands | ~200K | 1.41× | |
| 03 | Yorkshire and the Humber | ~400K | 1.32× | |
| 04 | East of England | ~400K | 1.13× | |
| 05 | South East | ~500K | 1.06× | |
| 06 | North East | ~100K | 0.99× | |
| 07 | Scotland | ~300K | 0.92× | |
| 08 | South West | ~300K | 0.91× | |
| 09 | Wales | ~200K | 0.84× | |
| 10 | East Midlands | ~200K | 0.76× | |
| 11 | Northern Ireland | ~80K | 0.70× | |
| 12 | North West | ~200K | 0.46× |
The strongest cross-interests of the Pasta audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kitchen cabinet | Home & Garden | 2.78× | ||
| 02 | Delivery order | Food & Beverages | 2.56× | ||
| 03 | Cooking show | Food & Beverages | 2.52× | ||
| 04 | Sunday Brunch | Kids & Family | 2.05× | ||
| 05 | Kitchenware | Home & Garden | 2.02× | ||
| 06 | Mediterranean cuisine | Food & Beverages | 1.99× | ||
| 07 | Home Delivery | Food & Beverages | 1.81× | ||
| 08 | Kitchen utensil | Home & Garden | 1.75× | ||
| 09 | Fast casual restaurants | Food & Beverages | 1.72× | ||
| 10 | Online grocer | Shopping | 1.63× | ||
| 11 | Chef | Food & Beverages | 1.61× | ||
| 12 | Sprint (running) | Sports | 1.61× | ||
| 13 | Italian cuisine | Food & Beverages | 1.60× | ||
| 14 | Dish (food) | Food & Beverages | 1.59× | ||
| 15 | Baby food | Kids & Family | 1.59× | ||
| 16 | Local food | Food & Beverages | 1.56× | ||
| 17 | Fast food restaurants | Food & Beverages | 1.55× | ||
| 18 | Kitchen stove | Home & Garden | 1.51× | ||
| 19 | Cookbook | Food & Beverages | 1.51× | ||
| 20 | Diners | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.30× | |
| Healthy Lifestyle | BALANCE | 1.14× | |
| Design Affinity | PREMIUM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Risk Appetite | THRILL | 0.84× | |
| Need for Security | CONSERVATISM | 0.84× |
Pasta has an estimated audience of 3,747,865 people in United Kingdom, concentrated in England and South East.
69.0% of Pasta fans are female, 31.0% are male, with an average age of 43.3 years.
Pasta fans show strongest brand affinity for Kitchenware (2.02×), Italian cuisine (1.6×), and Local food (1.56×) over the country average.
Pasta fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Pasta itself, the audience over-indexes on Italian cuisine (1.6×), Local food (1.56×), Cooking show (2.52×), and Mediterranean cuisine (1.99×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Pasta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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