A data profile of the people who buy, follow and care about Chef in United Kingdom — modelled from more than twelve digital signal sources. Chef has an estimated audience of 5,827,315 people in United Kingdom.
The average Chef fan in United Kingdom is 41.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Kitchen, Hobby, with strongest over-indexing on Wikipedia (2.64× the country average).
Demographically, the Chef audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Chef fan in United Kingdom is more female, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Chef profile in United Kingdom.
65.8% are female, 34.2% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 41.0 |
| Estimated audience size | 5,827,315 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Chef audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 9.2% |
| United Kingdom | 4.4% |
Where the Chef audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~4.5M | 1.58× | |
| 02 | Yorkshire and the Humber | ~600K | 1.34× | |
| 03 | West Midlands | ~300K | 1.32× | |
| 04 | North East | ~300K | 1.11× | |
| 05 | South East | ~800K | 1.08× | |
| 06 | Northern Ireland | ~200K | 0.96× | |
| 07 | South West | ~400K | 0.93× | |
| 08 | East of England | ~500K | 0.89× | |
| 09 | East Midlands | ~300K | 0.81× | |
| 10 | Wales | ~300K | 0.79× | |
| 11 | Scotland | ~400K | 0.70× | |
| 12 | North West | ~300K | 0.56× |
The strongest cross-interests of the Chef audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diabetes mellitus awareness | Health | 3.08× | ||
| 02 | Drinking establishment | Food & Beverages | 2.99× | ||
| 03 | Tax refund | Business & Career | 2.91× | ||
| 04 | Wikipedia | Internet & Social Media | 2.64× | ||
| 05 | Fish and chips | Food & Beverages | 2.56× | ||
| 06 | Local food | Food & Beverages | 2.38× | ||
| 07 | Refrigerator | Home & Garden | 2.35× | ||
| 08 | Hot tub | Home & Garden | 2.17× | ||
| 09 | Satire | Literature | 2.13× | ||
| 10 | Mother's Day | Kids & Family | 2.11× | ||
| 11 | Esso | Cars & Mobility | 2.00× | ||
| 12 | Hobby | Home & Garden | 1.95× | ||
| 13 | Distilled beverage | Food & Beverages | 1.90× | ||
| 14 | Kitchen | Home & Garden | 1.80× | ||
| 15 | Volunteering | Politics & Society | 1.79× | ||
| 16 | William Hill (bookmaker) | Games | 1.76× | ||
| 17 | Internet & Social Media | 1.73× | |||
| 18 | Aldi | Shopping | 1.67× | ||
| 19 | Organic food | Food & Beverages | 1.61× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.48× | |
| Healthy Lifestyle | BALANCE | 1.38× | |
| Design Affinity | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.87× | |
| Community Orientation | OPEN | 0.92× | |
| Mindfulness | BALANCE | 0.95× |
Chef has an estimated audience of 5,827,315 people in United Kingdom, concentrated in England and South East.
65.8% of Chef fans are female, 34.2% are male, with an average age of 41.0 years.
Chef fans show strongest brand affinity for Wikipedia (2.64×), Kitchen (1.8×), and Hobby (1.95×) over the country average.
Chef fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~800K), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Chef itself, the audience over-indexes on Kitchen (1.8×), Hobby (1.95×), Local food (2.38×), and Distilled beverage (1.9×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Chef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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