Chef Audience in Germany
Chef has an estimated audience of 3,185,661 people in Germany. 65.1% are female, 34.9% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Tagesschau, Dailymotion, Real property, Pets.
The average Chef fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Tagesschau, Dailymotion, with strongest over-indexing on Western Union (6.43× the country average). Demographically, the Chef audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Chef fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 38.3 |
| Estimated audience size | 3,185,661 |
Audience persona
The typical Chef fan in Germany is more female, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 736,014 | 1.06× |
| Bayern | 558,457 | 1.09× |
| Baden-Württemberg | 444,263 | 1.02× |
| Niedersachsen | 308,890 | 1× |
| Hessen | 301,394 | 1.24× |
| Rheinland-Pfalz | 162,556 | 1.02× |
| Sachsen | 150,070 | 0.96× |
| Berlin | 142,695 | 1× |
| Schleswig-Holstein | 122,557 | 1.07× |
| Brandenburg | 92,250 | 0.93× |
| Hamburg | 80,059 | 1.11× |
| Sachsen-Anhalt | 75,130 | 0.91× |
| Thüringen | 74,273 | 0.91× |
| Mecklenburg-Vorpommern | 53,551 | 0.88× |
| Saarland | 32,838 | 0.84× |
| Bremen | 25,951 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 6.43× | Business & Career |
| Tagesschau | 2.57× | Movies & TV |
| Dailymotion | 7.63× | Movies & TV |
| Real property | 4.73× | Home & Garden |
| Pets | 1.77× | Pets & Animals |
| Satire | 4.08× | Literature |
| Spiegel Online | 1.91× | News |
| Local food | 2.79× | Food & Beverages |
| Netto Marken-Discount | 1.9× | Shopping |
| Do it yourself (DIY) | 1.84× | Home & Garden |
| Automobiles | 1.64× | Cars & Mobility |
| Transfermarkt | 2.2× | Sports |
| Fast food | 2.23× | Food & Beverages |
| REWE | 1.66× | Shopping |
| Cooking | 1.52× | Food & Beverages |
| German television comedy | 4.08× | Movies & TV |
| Gourmet Foods | 3.83× | Food & Beverages |
| Italo disco | 5.85× | Music & Radio |
| Hackers | 9.33× | Movies & TV |
| Musical instrument | 2.08× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.97 |
| DIY Mentality | THRILL | 1.44 |
| Design Affinity | PREMIUM | 1.44 |
| Price Sensitivity | PREMIUM | 1.42 |
| Healthy Lifestyle | BALANCE | 1.29 |
| Sports Activity | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 9.2% |
| United Kingdom | 4.4% |
See Chef audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Chef have in Germany?
Chef has an estimated audience of 3,185,661 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chef fans?
65.1% of Chef fans are female, 34.9% are male, with an average age of 38.3 years.
Which brands do Chef fans like most?
Chef fans show strongest brand affinity for Western Union (6.43×), Tagesschau (2.57×), and Dailymotion (7.63×) over the country average.
Where do Chef fans live in Germany?
Chef fans in Germany are most concentrated in Nordrhein-Westfalen (reach 736,014), Bayern (reach 558,457), and Baden-Württemberg (reach 444,263). These three regions account for the largest share of the active audience.
What other brands do Chef fans also like?
Beyond Chef itself, the audience over-indexes on Tagesschau (2.57×), Dailymotion (7.63×), Real property (4.73×), and Pets (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.