Chef Audience in Germany
Chef has an estimated audience of 3,185,661 people in Germany. 65.1% are female, 34.9% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Israel, Birthday Gifts, Preacher (comics), Christmas Gift.
The average Chef fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Israel, Birthday Gifts, with strongest over-indexing on Unique Gifts (1.97× the country average). Demographically, the Chef audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Chef fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 38.3 |
| Estimated audience size | 3,185,661 |
Audience persona
The typical Chef fan in Germany is more female, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 736,014 | 1.06× |
| Bayern | 558,457 | 1.09× |
| Baden-Württemberg | 444,263 | 1.02× |
| Niedersachsen | 308,890 | 1× |
| Hessen | 301,394 | 1.24× |
| Rheinland-Pfalz | 162,556 | 1.02× |
| Sachsen | 150,070 | 0.96× |
| Berlin | 142,695 | 1× |
| Schleswig-Holstein | 122,557 | 1.07× |
| Brandenburg | 92,250 | 0.93× |
| Hamburg | 80,059 | 1.11× |
| Sachsen-Anhalt | 75,130 | 0.91× |
| Thüringen | 74,273 | 0.91× |
| Mecklenburg-Vorpommern | 53,551 | 0.88× |
| Saarland | 32,838 | 0.84× |
| Bremen | 25,951 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 1.97× | Shopping |
| Israel | 2.8× | Travel & Leisure |
| Birthday Gifts | 1.72× | Kids & Family |
| Preacher (comics) | 6.52× | Literature |
| Christmas Gift | 1.51× | Kids & Family |
| Cachorro | 1.96× | Pets & Animals |
| Home Delivery | 1.52× | Food & Beverages |
| Kodi (software) | 1.55× | Technology & Electronics |
| Esra Erol | 2.6× | Movies & TV |
| Information sensitivity | 2.43× | Technology & Electronics |
| Samanyolu Haber | 1.99× | Movies & TV |
| Pratt & Whitney | 5.16× | Cars & Mobility |
| Hardik Pandya | 6.12× | Sports |
| Klezmer | 7.07× | Music & Radio |
| Kissin' Dynamite | 3.3× | Music & Radio |
| Scratching post | 2.48× | Pets & Animals |
| Ipekyol | 1.68× | Shopping |
| Heftig | 8.51× | Internet & Social Media |
| Keeper (password manager) | 1.65× | Technology & Electronics |
| Volvo V60 | 1.79× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.97 |
| DIY Mentality | THRILL | 1.44 |
| Design Affinity | PREMIUM | 1.44 |
| Price Sensitivity | PREMIUM | 1.42 |
| Healthy Lifestyle | BALANCE | 1.29 |
| Sports Activity | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 9.2% |
| United Kingdom | 4.4% |
See Chef audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Chef have in Germany?
Chef has an estimated audience of 3,185,661 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chef fans?
65.1% of Chef fans are female, 34.9% are male, with an average age of 38.3 years.
Which brands do Chef fans like most?
Chef fans show strongest brand affinity for Unique Gifts (1.97×), Israel (2.8×), and Birthday Gifts (1.72×) over the country average.
Where do Chef fans live in Germany?
Chef fans in Germany are most concentrated in Nordrhein-Westfalen (reach 736,014), Bayern (reach 558,457), and Baden-Württemberg (reach 444,263). These three regions account for the largest share of the active audience.
What other brands do Chef fans also like?
Beyond Chef itself, the audience over-indexes on Israel (2.8×), Birthday Gifts (1.72×), Preacher (comics) (6.52×), and Christmas Gift (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.