Rascasse Audience Intelligence

Chef Audience in Germany

A data profile of the people who buy, follow and care about Chef in Germany — modelled from more than twelve digital signal sources. Chef has an estimated audience of 3,185,661 people in Germany.

#1202among Topic in Germany#98in Food & Beverages

The average Chef fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kitchen, Tagesschau, Netto Marken-Discount, with strongest over-indexing on Kitchen (2.75× the country average).

Demographically, the Chef audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Chef fan in Germany is more female, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Kitchen.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chef profile in Germany.

Audience size
3.2M
in Germany
Gender
65.1%♀
34.9% male
Age
38.3
average years
Country rank
#1963
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chef fans

65.1% are female, 34.9% are male, average age 38.3.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for Chef audience in Germany
MetricValue
Female65.1%
Male34.9%
Average age38.3
Estimated audience size3,185,661
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Chef audience in Germany
Age bracketShare%
16-1918%
20-2922%
30-3923%
40-4923%
50+14%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Chef audience comes from Germany.

Worldwide audience distribution share by country for Chef
CountryShare
United States21.9%
Italy9.2%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chef audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chef fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~300K1.17×
02Schleswig-Holstein~100K1.07×
03Bayern~500K1.06×
04Hamburg~80K1.04×
05Rheinland-Pfalz~200K1.03×
06Nordrhein-Westfalen~700K1.02×
07Baden-Württemberg~400K1.01×
08Niedersachsen~300K1.00×
09Thüringen~80K1.00×
10Bremen~30K0.99×
11Sachsen~200K0.98×
12Sachsen-Anhalt~80K0.96×
13Berlin~100K0.95×
14Brandenburg~90K0.94×
15Mecklenburg-Vorpommern~60K0.92×
16Saarland~40K0.91×
Fig. 06

Affinity by region

Affinity by region — Chef, Germany
0.91×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chef audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chef audience
#·InterestCategoryAffinity×
01HackersMovies & TV9.33×
02Sophia BushMovies & TV9.33×
03Italo discoMusic & Radio4.75×
04PandoraFashion & Accessoires3.45×
05Pedro PascalMovies & TV3.25×
06Real propertyHome & Garden3.15×
07Sparkling wineFood & Beverages3.15×
08Gourmet FoodsFood & Beverages3.06×
09NintendoGames2.90×
10Western UnionBusiness & Career2.78×
11KitchenHome & Garden2.75×
12PillowHome & Garden2.58×
13Local foodFood & Beverages2.27×
14FocusNews2.18×
15Fast foodFood & Beverages2.10×
16Ornamental plantHome & Garden2.02×
17Italian cuisineFood & Beverages1.92×
18Netto Marken-DiscountShopping1.87×
19TagesschauMovies & TV1.64×
20Organic foodFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chef audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chef audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.98×
Design AffinityPREMIUM1.40×
Community OrientationOPEN1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chef audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.93×
Sports ActivityPOWER0.94×
Career OrientationPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chef have in Germany?

Chef has an estimated audience of 3,185,661 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Chef fans?

65.1% of Chef fans are female, 34.9% are male, with an average age of 38.3 years.

03

Which brands do Chef fans like most?

Chef fans show strongest brand affinity for Kitchen (2.75×), Tagesschau (1.64×), and Netto Marken-Discount (1.87×) over the country average.

04

Where do Chef fans live in Germany?

Chef fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Chef fans also like?

Beyond Chef itself, the audience over-indexes on Tagesschau (1.64×), Netto Marken-Discount (1.87×), Fast food (2.1×), and Western Union (2.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Chef audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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