A data profile of the people who buy, follow and care about Chef in India — modelled from more than twelve digital signal sources. Chef has an estimated audience of 3,336,616 people in India.
Chef has an estimated audience of 3,336,616 people in India. 41.2% are female, 58.8% are male, average age 32.1. Top brand affinities: Seafood, Embroidery, Meat, Local food, Pastry.
Top brand affinities include Seafood, Embroidery, Meat, with strongest over-indexing on Seafood (2.74× the country average).
Demographically, the Chef audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Chef fan in India is more male, around 32.1 years old, with strong Indulgence tendencies and a notable affinity for Seafood.
The key figures that characterise the Chef profile in India.
41.2% are female, 58.8% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 32.1 |
| Estimated audience size | 3,336,616 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 29% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide Chef audience comes from India.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 9.2% |
| United Kingdom | 4.4% |
The strongest cross-interests of the Chef audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jim Carrey | Movies & TV | 3.68× | ||
| 02 | Roman Reigns | Sports | 2.90× | ||
| 03 | Pastry | Food & Beverages | 2.76× | ||
| 04 | Seafood | Food & Beverages | 2.74× | ||
| 05 | Chess.com | Sports | 2.28× | ||
| 06 | Breakfast | Food & Beverages | 2.14× | ||
| 07 | One Piece | Movies & TV | 2.13× | ||
| 08 | Local food | Food & Beverages | 2.10× | ||
| 09 | Lunch | Food & Beverages | 2.09× | ||
| 10 | Meat | Food & Beverages | 2.05× | ||
| 11 | Real property | Home & Garden | 2.04× | ||
| 12 | Grilling | Food & Beverages | 1.94× | ||
| 13 | Videography | Internet & Social Media | 1.91× | ||
| 14 | Sewing machine | Home & Garden | 1.91× | ||
| 15 | Embroidery | Home & Garden | 1.85× | ||
| 16 | Skirt | Fashion & Accessoires | 1.75× | ||
| 17 | Soft drinks | Food & Beverages | 1.63× | ||
| 18 | Online food ordering | Food & Beverages | 1.61× | ||
| 19 | Earring | Fashion & Accessoires | 1.52× | ||
| 20 | Vegetable | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.65× | |
| Convenience Orientation | PREMIUM | 1.39× | |
| Quality Awareness | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.75× | |
| Family Orientation | CONSERVATISM | 0.78× | |
| Need for Security | CONSERVATISM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Chef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.