Rascasse Audience Intelligence

Chef Audience in United States

Name: Chef — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Chef in United States — modelled from more than twelve digital signal sources. Chef has an estimated audience of 29,187,057 people in United States.

#674among Topic in United States #96in Food & Beverages

The average Chef fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Real property, Apartment, Office Depot, with strongest over-indexing on Real property (2× the country average).

Demographically, the Chef audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chef fan in United States is more female, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Real property.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chef profile in United States.

Audience size

29.2M

in United States

Gender

64.1%♀

35.9% male

Age

39.1

average years

Country rank

#971

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Chef fans

64.1% are female, 35.9% are male, average age 39.1.

Fig. 02

Gender split

64.1%

Female

35.9%

Male

Demographic split for Chef audience in United States
Metric	Value
Female	64.1%
Male	35.9%
Average age	39.1
Estimated audience size	29,187,057

Fig. 03

Age distribution

Age distribution of the Chef audience in United States
Age bracket	Share	%
16-19		19%
20-29		20%
30-39		20%
40-49		21%
50+		19%

Fig. 04

Worldwide distribution

21.9%

of the worldwide Chef audience comes from United States.

Worldwide audience distribution share by country for Chef
Country	Share
United States	21.9%
Italy	9.2%
United Kingdom	4.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chef audience in United States is strongest.

Fig. 05

Top regions by affinity

Chef fans by region: top regions in United States
#	Region	Reach	×
01	New York	~3M	1.78×
02	Louisiana	~500K	1.42×
03	Arizona	~800K	1.32×
04	California	~4M	1.24×
05	Arkansas	~300K	1.20×
06	Alaska	~70K	1.16×
07	Kansas	~300K	1.13×
08	Texas	~3M	1.12×
09	Hawaii	~100K	1.12×
10	New Mexico	~200K	1.10×
11	Nevada	~300K	1.09×
12	New Jersey	~800K	1.07×
13	Virginia	~800K	1.07×
14	Connecticut	~300K	1.07×
15	Alabama	~400K	1.06×
16	Florida	~2M	1.05×
17	Tennessee	~600K	1.04×
18	Maryland	~500K	1.04×
19	Georgia	~900K	1.03×
20	Washington	~600K	1.01×
21	Oregon	~300K	1.01×
22	Washington, District of Columbia	~90K	0.99×
23	Missouri	~500K	0.98×
24	Mississippi	~200K	0.97×
25	Idaho	~100K	0.97×
26	Illinois	~900K	0.96×
27	Pennsylvania	~900K	0.95×
28	Colorado	~400K	0.95×
29	North Carolina	~800K	0.94×
30	South Carolina	~400K	0.94×
31	Massachusetts	~500K	0.93×
32	Michigan	~700K	0.92×
33	Delaware	~70K	0.92×
34	Oklahoma	~300K	0.91×
35	Nebraska	~100K	0.91×
36	Indiana	~500K	0.90×
37	Rhode Island	~80K	0.90×
38	Montana	~70K	0.90×
39	Utah	~200K	0.89×
40	Vermont	~50K	0.89×
41	Ohio	~800K	0.88×
42	New Hampshire	~100K	0.87×
43	Wisconsin	~400K	0.85×
44	Minnesota	~400K	0.85×
45	Iowa	~200K	0.85×
46	West Virginia	~100K	0.85×
47	North Dakota	~50K	0.85×
48	Kentucky	~300K	0.84×
49	South Dakota	~60K	0.83×
50	Maine	~80K	0.81×

Affinity by region — Chef, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chef audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chef audience
#	Interest	Category	×
01	Kitchen knife	Home & Garden	2.82×
02	Office Depot	Shopping	2.53×
03	Cutlery	Home & Garden	2.49×
04	Real property	Home & Garden	2.00×
05	Paleolithic diet	Health	1.88×
06	Drill bit	Home & Garden	1.84×
07	Pastry	Food & Beverages	1.74×
08	Online food ordering	Food & Beverages	1.68×
09	Shrimp	Food & Beverages	1.68×
10	Non-alcoholic beverage	Food & Beverages	1.67×
11	Cookbook	Food & Beverages	1.65×
12	Labor Day	Politics & Society	1.64×
13	Dough	Food & Beverages	1.60×
14	New York Post	News	1.60×
15	Local food	Food & Beverages	1.59×
16	Political science	Business & Career	1.59×
17	Cabinetry	Home & Garden	1.56×
18	Apartment	Business & Career	1.51×
19	Luxury real estate	Business & Career	1.51×
20	Countertop	Home & Garden	1.50×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chef audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Chef audience · What stands out
Trait	Cluster	Score
Indulgence	JOY	1.39×
Design Affinity	PREMIUM	1.25×
Travelling	THRILL	1.20×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Chef audience · Rather not
Trait	Cluster	Score
Social Media Usage	JOY	0.87×
Pet Ownership	JOY	0.91×
Family Orientation	CONSERVATISM	0.92×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Chef have in United States?

Chef has an estimated audience of 29,187,057 people in United States, concentrated in California and New York.

What is the gender split and age of Chef fans?

64.1% of Chef fans are female, 35.9% are male, with an average age of 39.1 years.

Which brands do Chef fans like most?

Chef fans show strongest brand affinity for Real property (2×), Apartment (1.51×), and Office Depot (2.53×) over the country average.

Where do Chef fans live in United States?

Chef fans in United States are most concentrated in California (reach ~4M), New York (reach ~3M), and Texas (reach ~3M). These three regions account for the largest share of the active audience.

What other brands do Chef fans also like?

Beyond Chef itself, the audience over-indexes on Apartment (1.51×), Office Depot (2.53×), Local food (1.59×), and Pastry (1.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Chef audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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