Chef Audience in United States

Chef has an estimated audience of 29,187,057 people in United States. 64.1% are female, 35.9% are male, average age 39.1. Top regions: California, New York, Texas. Top brand affinities: Google Maps, Capital One, Indeed.com, Singer-songwriter, MSN.

The average Chef fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (3.29× the country average). Demographically, the Chef audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Extroversion, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Chef fans

Demographic split for Chef audience in United States
MetricValue
Female64.1%
Male35.9%
Average age39.1
Estimated audience size29,187,057

Audience persona

The typical Chef fan in United States is more female, around 39.1 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Chef in United States
RegionReachAffinity
California4,180,5251.3×
New York3,171,4451.94×
Texas2,946,1331.17×
Florida2,149,3441.09×
Georgia980,0921.09×
Illinois967,4410.99×
Pennsylvania952,4160.97×
North Carolina855,4340.97×
New Jersey822,8831.11×
Ohio815,6410.91×
Arizona796,6091.34×
Virginia787,7781.11×
Michigan720,6160.94×
Tennessee623,9921.07×
Washington608,7451.04×
Massachusetts552,2460.96×
Maryland529,1361.05×
Louisiana518,7481.38×
Indiana482,0850.9×
Missouri466,8840.99×
Colorado447,1830.97×
Alabama428,2211.05×
South Carolina410,3710.93×
Wisconsin366,6460.83×
Minnesota364,4600.87×
Oregon344,0891.03×
Connecticut321,5181.1×
Nevada310,2451.1×
Kentucky299,5720.82×
Oklahoma298,4040.92×
Arkansas279,0491.16×
Kansas261,9361.14×
Utah224,8960.86×
Mississippi223,0910.93×
Iowa198,6290.83×
New Mexico156,2121.07×
Hawaii134,4571.07×
Idaho133,7880.91×
Nebraska128,0010.87×
West Virginia109,7890.81×
New Hampshire96,5320.84×
Washington, District of Columbia88,3731.01×
Maine82,4300.79×
Rhode Island82,0450.88×
Montana68,9960.85×
Alaska68,2761.09×
Delaware67,5370.84×
South Dakota50,5470.75×
North Dakota45,7150.76×
Vermont43,8580.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chef audience
BrandAffinityCategory
Google Maps3.29×Internet & Social Media
Capital One3.29×Business & Career
Indeed.com3.29×Business & Career
Singer-songwriter3.16×Music & Radio
MSN2.57×News
CarGurus3.29×Cars & Mobility
Google News3.29×News
Enterprise Rent-A-Car3.29×Cars & Mobility
Beetlejuice2.63×Movies & TV
Planet Fitness2.11×Sports
AccuWeather3.29×Home & Garden
Diane Keaton3.09×Movies & TV
Diabetes mellitus awareness3.29×Health
Staples (Canada)2.52×Business & Career
Circle K3.29×Shopping
Aaron Rodgers3×Sports
Do it yourself (DIY)1.57×Home & Garden
DeviantArt3.29×Internet & Social Media
Texas Roadhouse1.84×Food & Beverages
Dollar General1.77×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chef audience
TraitClusterScore
ExtroversionTHRILL1.25
Design AffinityPREMIUM1.24
Healthy LifestyleBALANCE1.22
Luxury OrientationPREMIUM1.19
IndulgenceJOY1.18
Sports ActivityPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for Chef
CountryShare
United States22.0%
Italy9.2%
United Kingdom4.4%

See Chef audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Chef have in United States?

Chef has an estimated audience of 29,187,057 people in United States, concentrated in California and New York.

What is the gender split and age of Chef fans?

64.1% of Chef fans are female, 35.9% are male, with an average age of 39.1 years.

Which brands do Chef fans like most?

Chef fans show strongest brand affinity for Google Maps (3.29×), Capital One (3.29×), and Indeed.com (3.29×) over the country average.

Where do Chef fans live in United States?

Chef fans in United States are most concentrated in California (reach 4,180,525), New York (reach 3,171,445), and Texas (reach 2,946,133). These three regions account for the largest share of the active audience.

What other brands do Chef fans also like?

Beyond Chef itself, the audience over-indexes on Capital One (3.29×), Indeed.com (3.29×), Singer-songwriter (3.16×), and MSN (2.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.