A data profile of the people who buy, follow and care about Chef in Canada — modelled from more than twelve digital signal sources. Chef has an estimated audience of 3,613,991 people in Canada.
The average Chef fan in Canada is 38.3 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, Local food, Grilling, with strongest over-indexing on Real property (2.07× the country average).
Demographically, the Chef audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Chef fan in Canada is more female, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Real property.
The key figures that characterise the Chef profile in Canada.
64.8% are female, 35.2% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 38.3 |
| Estimated audience size | 3,613,991 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Chef audience comes from Canada.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 9.2% |
| United Kingdom | 4.4% |
Where the Chef audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2.5M | 1.50× | |
| 02 | British Columbia | ~700K | 1.38× | |
| 03 | Alberta | ~500K | 1.12× | |
| 04 | Manitoba | ~100K | 1.04× | |
| 05 | Saskatchewan | ~100K | 0.97× | |
| 06 | Nova Scotia | ~100K | 0.93× | |
| 07 | New Brunswick | ~80K | 0.91× | |
| 08 | Quebec | ~700K | 0.87× | |
| 09 | Prince Edward Island | ~10K | 0.73× | |
| 10 | Newfoundland and Labrador | ~40K | 0.72× |
The strongest cross-interests of the Chef audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 2.07× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 2.04× | ||
| 03 | Smoked meat | Food & Beverages | 2.04× | ||
| 04 | Online food ordering | Food & Beverages | 2.01× | ||
| 05 | Fast casual restaurants | Food & Beverages | 1.94× | ||
| 06 | Mineral water | Food & Beverages | 1.81× | ||
| 07 | Cappuccino | Food & Beverages | 1.79× | ||
| 08 | Local food | Food & Beverages | 1.77× | ||
| 09 | Bored Panda | Internet & Social Media | 1.70× | ||
| 10 | Espresso | Food & Beverages | 1.67× | ||
| 11 | Blanket | Home & Garden | 1.66× | ||
| 12 | Microwave oven | Home & Garden | 1.65× | ||
| 13 | Street food | Food & Beverages | 1.64× | ||
| 14 | Western Union | Business & Career | 1.60× | ||
| 15 | Grilling | Food & Beverages | 1.59× | ||
| 16 | Kitchenware | Home & Garden | 1.59× | ||
| 17 | Steakhouse | Food & Beverages | 1.59× | ||
| 18 | Christmas decoration | Home & Garden | 1.57× | ||
| 19 | Gin | Food & Beverages | 1.53× | ||
| 20 | Bakery | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.48× | |
| Design Affinity | PREMIUM | 1.23× | |
| DIY Mentality | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.84× | |
| Social Media Usage | JOY | 0.88× | |
| Need for Security | CONSERVATISM | 0.89× |
Chef has an estimated audience of 3,613,991 people in Canada, concentrated in Ontario and Quebec.
64.8% of Chef fans are female, 35.2% are male, with an average age of 38.3 years.
Chef fans show strongest brand affinity for Real property (2.07×), Local food (1.77×), and Grilling (1.59×) over the country average.
Chef fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~700K), and British Columbia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Chef itself, the audience over-indexes on Local food (1.77×), Grilling (1.59×), Online food ordering (2.01×), and Fast casual restaurants (1.94×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Chef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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