A data profile of the people who buy, follow and care about Chef in Spain — modelled from more than twelve digital signal sources. Chef has an estimated audience of 3,327,646 people in Spain.
Chef has an estimated audience of 3,327,646 people in Spain. 66.9% are female, 33.1% are male, average age 43.3. Top brand affinities: IBEX 35, Caixabank, Real property, Robert De Niro, Al Pacino.
Top brand affinities include IBEX 35, Caixabank, Real property, with strongest over-indexing on IBEX 35 (2.63× the country average).
Demographically, the Chef audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Chef fan in Spain is more female, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for IBEX 35.
The key figures that characterise the Chef profile in Spain.
66.9% are female, 33.1% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 43.3 |
| Estimated audience size | 3,327,646 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 25% |
of the worldwide Chef audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 9.2% |
| United Kingdom | 4.4% |
The strongest cross-interests of the Chef audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Robert De Niro | Movies & TV | 4.96× | ||
| 02 | Al Pacino | Movies & TV | 4.96× | ||
| 03 | Arturo Pérez-Reverte | Literature | 3.64× | ||
| 04 | Satire | Literature | 3.55× | ||
| 05 | Betfair | Games | 3.02× | ||
| 06 | Refrigerator | Home & Garden | 2.80× | ||
| 07 | Real property | Home & Garden | 2.65× | ||
| 08 | IBEX 35 | Business & Career | 2.63× | ||
| 09 | Wine tasting | Food & Beverages | 2.51× | ||
| 10 | Dinner | Food & Beverages | 2.33× | ||
| 11 | Travel website | Travel & Leisure | 2.29× | ||
| 12 | Caixabank | Business & Career | 2.28× | ||
| 13 | Breakfast | Food & Beverages | 2.13× | ||
| 14 | Local food | Food & Beverages | 1.97× | ||
| 15 | Distilled beverage | Food & Beverages | 1.83× | ||
| 16 | Apartment | Business & Career | 1.75× | ||
| 17 | Julio Iglesias | Music & Radio | 1.73× | ||
| 18 | Aldi | Shopping | 1.70× | ||
| 19 | Take-out | Food & Beverages | 1.69× | ||
| 20 | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.50× | |
| Convenience Orientation | PREMIUM | 1.48× | |
| Indulgence | JOY | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Social Media Usage | JOY | 0.88× | |
| Need for Security | CONSERVATISM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Chef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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