Sparkling wine Audience in Germany
Sparkling wine has an estimated audience of 2,709,945 people in Germany. 55.0% are female, 45.0% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Wine & Spirits, Red wine, Lillet, Champagne, Winery.
The average Sparkling wine fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Wine & Spirits, Red wine, Lillet, with strongest over-indexing on Wine & Spirits (9.75× the country average). Demographically, the Sparkling wine audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Wine
Demographics of Sparkling wine fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 40.9 |
| Estimated audience size | 2,709,945 |
Audience persona
The typical Sparkling wine fan in Germany is balanced, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Wine & Spirits.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 583,650 | 0.98× |
| Bayern | 508,070 | 1.17× |
| Baden-Württemberg | 382,991 | 1.04× |
| Niedersachsen | 258,952 | 0.98× |
| Hessen | 198,804 | 0.96× |
| Berlin | 183,464 | 1.51× |
| Sachsen | 148,234 | 1.12× |
| Rheinland-Pfalz | 114,550 | 0.84× |
| Schleswig-Holstein | 90,841 | 0.93× |
| Hamburg | 79,457 | 1.3× |
| Brandenburg | 68,607 | 0.82× |
| Sachsen-Anhalt | 64,471 | 0.92× |
| Thüringen | 61,466 | 0.89× |
| Mecklenburg-Vorpommern | 47,102 | 0.91× |
| Saarland | 24,754 | 0.74× |
| Bremen | 20,488 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wine & Spirits | 9.75× | Food & Beverages |
| Red wine | 10.11× | Food & Beverages |
| Lillet | 11.91× | Food & Beverages |
| Champagne | 9.15× | Food & Beverages |
| Winery | 7.69× | Food & Beverages |
| Prosecco | 13.44× | Food & Beverages |
| Wine tasting | 6.49× | Food & Beverages |
| White wine | 7.6× | Food & Beverages |
| Aperol | 10.38× | Food & Beverages |
| Tagesschau | 1.95× | Movies & TV |
| REWE | 2.18× | Shopping |
| Bild | 1.91× | News |
| Riesling | 13.88× | Food & Beverages |
| Wine cellar | 7.32× | Food & Beverages |
| Obi (store) | 1.94× | Shopping |
| Spiegel Online | 1.93× | News |
| Design | 1.5× | Home & Garden |
| 1.92× | Internet & Social Media | |
| Edeka | 1.91× | Shopping |
| Politics and social issues | 1.62× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.52 |
| Design Affinity | PREMIUM | 1.44 |
| Sports Activity | POWER | 1.33 |
| Travelling | THRILL | 1.29 |
| Quality Awareness | PREMIUM | 1.28 |
| Luxury Orientation | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 14.4% |
| Italy | 7.7% |
See Sparkling wine audiences in other countries
More Wine audiences in Germany
- Red wine (2,426,422)
- Champagne (2,357,308)
- White wine (1,965,635)
- Prosecco (1,031,961)
- Pecorino (grape) (1,023,256)
Frequently asked questions
How many fans does Sparkling wine have in Germany?
Sparkling wine has an estimated audience of 2,709,945 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sparkling wine fans?
55.0% of Sparkling wine fans are female, 45.0% are male, with an average age of 40.9 years.
Which brands do Sparkling wine fans like most?
Sparkling wine fans show strongest brand affinity for Wine & Spirits (9.75×), Red wine (10.11×), and Lillet (11.91×) over the country average.
Where do Sparkling wine fans live in Germany?
Sparkling wine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 583,650), Bayern (reach 508,070), and Baden-Württemberg (reach 382,991). These three regions account for the largest share of the active audience.
What other brands do Sparkling wine fans also like?
Beyond Sparkling wine itself, the audience over-indexes on Red wine (10.11×), Lillet (11.91×), Champagne (9.15×), and Winery (7.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sparkling wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.