Rascasse Audience Intelligence

Sparkling wine Audience in Germany

A data profile of the people who buy, follow and care about Sparkling wine in Germany — modelled from more than twelve digital signal sources. Sparkling wine has an estimated audience of 2,709,945 people in Germany.

#1among Wine in Germany#1459among Topic in Germany#122in Food & Beverages

The average Sparkling wine fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Wine & Spirits, Red wine, Champagne, with strongest over-indexing on Wine & Spirits (9.75× the country average).

Demographically, the Sparkling wine audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sparkling wine fan in Germany is balanced, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Wine & Spirits.

Category: Food & Beverages · Type: Topic · Subtype: Wine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sparkling wine profile in Germany.

Audience size
2.7M
in Germany
Gender
55.0%♀
45.0% male
Age
40.9
average years
Country rank
#2410
Topic in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sparkling wine fans

55.0% are female, 45.0% are male, average age 40.9.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Sparkling wine audience in Germany
MetricValue
Female55.0%
Male45.0%
Average age40.9
Estimated audience size2,709,945
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Sparkling wine audience in Germany
Age bracketShare%
16-1913%
20-2920%
30-3922%
40-4925%
50+20%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Sparkling wine audience comes from Germany.

Worldwide audience distribution share by country for Sparkling wine
CountryShare
United States15.0%
Japan14.4%
Italy7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sparkling wine audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sparkling wine fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.36×
02Hamburg~70K1.22×
03Bayern~500K1.11×
04Sachsen~100K1.08×
05Baden-Württemberg~400K1.01×
06Thüringen~70K1.01×
07Bremen~20K0.99×
08Hessen~200K0.98×
09Sachsen-Anhalt~70K0.98×
10Niedersachsen~300K0.97×
11Mecklenburg-Vorpommern~50K0.96×
12Nordrhein-Westfalen~600K0.95×
13Schleswig-Holstein~90K0.94×
14Rheinland-Pfalz~100K0.91×
15Saarland~30K0.89×
16Brandenburg~70K0.88×
Fig. 06

Affinity by region

Affinity by region — Sparkling wine, Germany
0.88×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sparkling wine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sparkling wine audience
#·InterestCategoryAffinity×
01RieslingFood & Beverages13.88×
02ProseccoFood & Beverages13.44×
03LilletFood & Beverages11.91×
04Little Red Riding HoodLiterature11.84×
05AperolFood & Beverages10.38×
06Red wineFood & Beverages10.11×
07Wine & SpiritsFood & Beverages9.75×
08ChampagneFood & Beverages9.15×
09WineryFood & Beverages7.69×
10White wineFood & Beverages7.60×
11Wine cellarFood & Beverages7.32×
12Wine tastingFood & Beverages6.49×
13REWEShopping2.18×
14TagesschauMovies & TV1.95×
15Obi (store)Shopping1.94×
16WhatsAppInternet & Social Media1.92×
17BildNews1.91×
18EdekaShopping1.91×
19Politics and social issuesPolitics & Society1.62×
20DesignHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sparkling wine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sparkling wine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.99×
SpiritualityBALANCE2.11×
Quality AwarenessPREMIUM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sparkling wine audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.18×
Family OrientationCONSERVATISM1.30×
IndividualismJOY1.31×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sparkling wine have in Germany?

Sparkling wine has an estimated audience of 2,709,945 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sparkling wine fans?

55.0% of Sparkling wine fans are female, 45.0% are male, with an average age of 40.9 years.

03

Which brands do Sparkling wine fans like most?

Sparkling wine fans show strongest brand affinity for Wine & Spirits (9.75×), Red wine (10.11×), and Champagne (9.15×) over the country average.

04

Where do Sparkling wine fans live in Germany?

Sparkling wine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Sparkling wine fans also like?

Beyond Sparkling wine itself, the audience over-indexes on Red wine (10.11×), Champagne (9.15×), Winery (7.69×), and Prosecco (13.44×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wine audiences in Germany

See Sparkling wine audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sparkling wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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