Sparkling wine Audience in France

Sparkling wine has an estimated audience of 6,300,712 people in France. 50.6% are female, 49.4% are male, average age 42.5. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.

The average Sparkling wine fan in France is 42.5 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Demographically, the Sparkling wine audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Category: Food & Beverages · Type: Topic · Subtype: Wine

Demographics of Sparkling wine fans

Demographic split for Sparkling wine audience in France
MetricValue
Female50.6%
Male49.4%
Average age42.5
Estimated audience size6,300,712

Top regions in France

Top regions ranked by reach for Sparkling wine in France
RegionReachAffinity
Île-de-France1,488,5301.32×
Auvergne-Rhône-Alpes676,5290.91×
Nouvelle-Aquitaine666,2641.2×
Grand Est520,3951.02×
Occitanie443,0900.81×
Hauts-de-France439,2140.79×
Provence-Alpes-Côte d'Azur404,6710.87×
Pays de la Loire238,6170.68×
Normandy180,7710.59×
Bourgogne-Franche-Comté172,7200.68×
Centre-Val de Loire159,4090.67×
Brittany148,6380.48×
Corsica92,9752.97×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sparkling wine audience
TraitClusterScore
PatriotismCONSERVATISM38.02
Urban LifestyleOPEN8.03
MindfulnessBALANCE1.9
IndulgenceJOY1.73
Community OrientationOPEN1.6
ExtroversionTHRILL1.06

Worldwide distribution

Worldwide audience distribution share by country for Sparkling wine
CountryShare
United States15.0%
Japan14.4%
Italy7.7%

See Sparkling wine audiences in other countries

More Wine audiences in France

How to read this data

Audience size is the estimated number of people in France who actively search for Sparkling wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.