Rascasse Audience Intelligence

Sparkling wine Audience in Brazil

A data profile of the people who buy, follow and care about Sparkling wine in Brazil — modelled from more than twelve digital signal sources. Sparkling wine has an estimated audience of 4,933,968 people in Brazil.

#2among Wine in Brazil#929among Topic in Brazil#111in Food & Beverages

The average Sparkling wine fan in Brazil is 43.0 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Food & Beverages · Type: Topic · Subtype: Wine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sparkling wine profile in Brazil.

Audience size
4.9M
in Brazil
Gender
65.2%♀
34.8% male
Age
43.0
average years
Country rank
#1366
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sparkling wine fans

65.2% are female, 34.8% are male, average age 43.0.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Sparkling wine audience in Brazil
MetricValue
Female65.2%
Male34.8%
Average age43.0
Estimated audience size4,933,968
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Sparkling wine audience in Brazil
Age bracketShare%
16-197%
20-2920%
30-3924%
40-4923%
50+26%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Sparkling wine audience comes from Brazil.

Worldwide audience distribution share by country for Sparkling wine
CountryShare
United States15.0%
Japan14.4%
Italy7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sparkling wine audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Sparkling wine fans by region: top regions in Brazil
#RegionReachAffinity×
01Santa Catarina~300K1.40×
02Rio Grande do Sul~400K1.36×
03Paraná~300K1.07×
04Sergipe~50K1.06×
05Amapá~20K1.05×
06Roraima~10K1.03×
07Alagoas~70K1.02×
08Mato Grosso do Sul~70K1.01×
09Rondônia~40K1.01×
10Acre~20K1.01×
11Rio Grande do Norte~80K1.00×
12Piauí~70K1.00×
13Amazonas~80K0.99×
14Federal District~80K0.99×
15Tocantins~30K0.99×
16Paraíba~100K0.98×
17Maranhão~100K0.97×
18Mato Grosso~90K0.97×
19Espírito Santo~100K0.96×
20Pará~200K0.95×
21Pernambuco~200K0.94×
22Goiás~200K0.93×
23Ceará~200K0.92×
24Rio de Janeiro~400K0.91×
25Bahia~300K0.90×
26São Paulo~1M0.85×
27Minas Gerais~400K0.84×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wine audiences in Brazil

See Sparkling wine audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Sparkling wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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