A data profile of the people who buy, follow and care about Sparkling wine in United Kingdom — modelled from more than twelve digital signal sources. Sparkling wine has an estimated audience of 3,630,676 people in United Kingdom.
The average Sparkling wine fan in United Kingdom is 44.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include White wine, Prosecco, Wine tasting, with strongest over-indexing on White wine (5.65× the country average).
Demographically, the Sparkling wine audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Sparkling wine fan in United Kingdom is more female, around 44.2 years old, with strong Indulgence tendencies and a notable affinity for White wine.
The key figures that characterise the Sparkling wine profile in United Kingdom.
62.2% are female, 37.8% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 44.2 |
| Estimated audience size | 3,630,676 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Sparkling wine audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 14.4% |
| Italy | 7.7% |
Where the Sparkling wine audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.60× | |
| 02 | Yorkshire and the Humber | ~400K | 1.31× | |
| 03 | Scotland | ~300K | 1.02× | |
| 04 | Northern Ireland | ~100K | 1.01× | |
| 05 | England | ~2.5M | 1.00× | |
| 06 | South East | ~500K | 1.00× | |
| 07 | East of England | ~300K | 0.99× | |
| 08 | Wales | ~200K | 0.97× | |
| 09 | North East | ~100K | 0.95× | |
| 10 | South West | ~300K | 0.92× | |
| 11 | East Midlands | ~200K | 0.85× | |
| 12 | North West | ~300K | 0.68× |
The strongest cross-interests of the Sparkling wine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | White wine | Food & Beverages | 5.65× | ||
| 02 | French wine | Food & Beverages | 5.64× | ||
| 03 | Prosecco | Food & Beverages | 4.50× | ||
| 04 | Red wine | Food & Beverages | 4.18× | ||
| 05 | health | Health | 3.82× | ||
| 06 | Winery | Food & Beverages | 3.81× | ||
| 07 | Wine tasting | Food & Beverages | 3.68× | ||
| 08 | Wine & Spirits | Food & Beverages | 3.48× | ||
| 09 | Champagne | Food & Beverages | 3.08× | ||
| 10 | Grape | Food & Beverages | 2.99× | ||
| 11 | Healthy habits | Health | 2.37× | ||
| 12 | Gin | Food & Beverages | 2.09× | ||
| 13 | Whisky | Food & Beverages | 2.08× | ||
| 14 | Alcohol | Food & Beverages | 1.96× | ||
| 15 | Sunday | Home & Garden | 1.89× | ||
| 16 | Saturday | Home & Garden | 1.68× | ||
| 17 | Dunelm | Home & Garden | 1.66× | ||
| 18 | Week | Business & Career | 1.56× | ||
| 19 | Wine | Food & Beverages | 1.54× | ||
| 20 | Cocktail | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.79× | |
| Quality Awareness | PREMIUM | 1.60× | |
| Urban Lifestyle | OPEN | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.92× | |
| Early Adopter Mentality | POWER | 1.00× | |
| Risk Appetite | THRILL | 1.01× |
Sparkling wine has an estimated audience of 3,630,676 people in United Kingdom, concentrated in England and South East.
62.2% of Sparkling wine fans are female, 37.8% are male, with an average age of 44.2 years.
Sparkling wine fans show strongest brand affinity for White wine (5.65×), Prosecco (4.5×), and Wine tasting (3.68×) over the country average.
Sparkling wine fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Sparkling wine itself, the audience over-indexes on Prosecco (4.5×), Wine tasting (3.68×), Red wine (4.18×), and Sunday (1.89×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sparkling wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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