A data profile of the people who buy, follow and care about Alcohol in United Kingdom — modelled from more than twelve digital signal sources. Alcohol has an estimated audience of 8,374,301 people in United Kingdom.
The average Alcohol fan in United Kingdom is 43.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Distilled beverage, Hobby, Wikipedia, with strongest over-indexing on Distilled beverage (2.1× the country average).
Demographically, the Alcohol audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Alcohol fan in United Kingdom is more female, around 43.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Distilled beverage.
The key figures that characterise the Alcohol profile in United Kingdom.
57.1% are female, 42.9% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 43.7 |
| Estimated audience size | 8,374,301 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Alcohol audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.9% |
| Japan | 9.9% |
| United Kingdom | 5.2% |
Where the Alcohol audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~500K | 1.48× | |
| 02 | Yorkshire and the Humber | ~900K | 1.34× | |
| 03 | North East | ~400K | 1.20× | |
| 04 | Northern Ireland | ~300K | 1.13× | |
| 05 | Wales | ~500K | 1.08× | |
| 06 | South East | ~1M | 0.99× | |
| 07 | Scotland | ~700K | 0.98× | |
| 08 | South West | ~600K | 0.86× | |
| 09 | East of England | ~600K | 0.83× | |
| 10 | East Midlands | ~500K | 0.83× | |
| 11 | England | ~6.5M | 0.81× | |
| 12 | North West | ~400K | 0.50× |
The strongest cross-interests of the Alcohol audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tequila | Food & Beverages | 3.87× | ||
| 02 | Scotch whisky | Food & Beverages | 2.51× | ||
| 03 | Adoption | Kids & Family | 2.30× | ||
| 04 | Fish and chips | Food & Beverages | 2.25× | ||
| 05 | Wikipedia | Internet & Social Media | 2.14× | ||
| 06 | Distilled beverage | Food & Beverages | 2.10× | ||
| 07 | Refrigerator | Home & Garden | 2.08× | ||
| 08 | Risk management | Business & Career | 2.01× | ||
| 09 | Mother's Day | Kids & Family | 2.00× | ||
| 10 | Satire | Literature | 1.97× | ||
| 11 | Hot tub | Home & Garden | 1.95× | ||
| 12 | Esso | Cars & Mobility | 1.83× | ||
| 13 | Volunteering | Politics & Society | 1.81× | ||
| 14 | Hobby | Home & Garden | 1.77× | ||
| 15 | Betfair | Games | 1.69× | ||
| 16 | William Hill (bookmaker) | Games | 1.67× | ||
| 17 | Internet & Social Media | 1.61× | |||
| 18 | Cocktail | Food & Beverages | 1.57× | ||
| 19 | Organic food | Food & Beverages | 1.53× | ||
| 20 | Aldi | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.39× | |
| Indulgence | JOY | 1.31× | |
| Healthy Lifestyle | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.84× | |
| Community Orientation | OPEN | 0.86× | |
| Design Affinity | PREMIUM | 0.90× |
Alcohol has an estimated audience of 8,374,301 people in United Kingdom, concentrated in England and South East.
57.1% of Alcohol fans are female, 42.9% are male, with an average age of 43.7 years.
Alcohol fans show strongest brand affinity for Distilled beverage (2.1×), Hobby (1.77×), and Wikipedia (2.14×) over the country average.
Alcohol fans in United Kingdom are most concentrated in England (reach ~6.5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Alcohol itself, the audience over-indexes on Hobby (1.77×), Wikipedia (2.14×), Refrigerator (2.08×), and Aldi (1.5×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Alcohol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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