A data profile of the people who buy, follow and care about Alcohol in Mexico — modelled from more than twelve digital signal sources. Alcohol has an estimated audience of 4,448,438 people in Mexico.
The average Alcohol fan in Mexico is 34.2 years old, balanced, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Veracruz (state).
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (460.46× the country average).
Demographically, the Alcohol audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
The typical Alcohol fan in Mexico is balanced, around 34.2 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Alcohol profile in Mexico.
47.7% are female, 52.3% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 34.2 |
| Estimated audience size | 4,448,438 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 27% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 9% |
of the worldwide Alcohol audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 21.9% |
| Japan | 9.9% |
| United Kingdom | 5.2% |
Where the Alcohol audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Distrito Federal | ~800K | 1.39× | |
| 02 | Hidalgo | ~100K | 1.38× | |
| 03 | Puebla | ~300K | 1.33× | |
| 04 | Veracruz (state) | ~300K | 1.22× | |
| 05 | Tlaxcala | ~60K | 1.20× | |
| 06 | Guerrero | ~100K | 1.15× | |
| 07 | State of Mexico | ~600K | 1.02× | |
| 08 | Morelos | ~80K | 1.02× | |
| 09 | Chiapas | ~100K | 1.01× | |
| 10 | Jalisco | ~300K | 0.96× | |
| 11 | Michoacan de Ocampo | ~100K | 0.95× | |
| 12 | Yucatan | ~90K | 0.94× | |
| 13 | Campeche | ~30K | 0.94× | |
| 14 | Zacatecas | ~50K | 0.93× | |
| 15 | Baja California | ~200K | 0.92× | |
| 16 | Nuevo Leon | ~200K | 0.91× | |
| 17 | Chihuahua | ~100K | 0.91× | |
| 18 | Guanajuato | ~200K | 0.90× | |
| 19 | Coahuila de Zaragoza | ~100K | 0.89× | |
| 20 | Nayarit | ~40K | 0.86× | |
| 21 | Durango | ~50K | 0.84× | |
| 22 | Aguascalientes | ~50K | 0.83× | |
| 23 | Colima | ~20K | 0.81× | |
| 24 | Baja California Sur | ~30K | 0.79× |
The strongest cross-interests of the Alcohol audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 487.72× | ||
| 02 | Costa Rica | Travel & Leisure | 460.46× | ||
| 03 | Shopping and fashion | Shopping | 214.58× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 130.37× | ||
| 05 | Game consoles | Technology & Electronics | 127.92× | ||
| 06 | Valentine's Day | Kids & Family | 119.99× | ||
| 07 | Catholic Church | Politics & Society | 92.16× | ||
| 08 | Sarcasm | Politics & Society | 77.03× | ||
| 09 | Travel agency | Travel & Leisure | 64.65× | ||
| 10 | Broadcasting of sports events | Movies & TV | 63.27× | ||
| 11 | Mobile game | Games | 55.32× | ||
| 12 | Banana | Food & Beverages | 53.65× | ||
| 13 | El País | News | 49.52× | ||
| 14 | Love & Sex | Kids & Family | 47.09× | ||
| 15 | Dentistry | Business & Career | 45.39× | ||
| 16 | Pilsner | Food & Beverages | 39.89× | ||
| 17 | Papaya | Food & Beverages | 38.51× | ||
| 18 | Sexology | Kids & Family | 35.76× | ||
| 19 | Orange (fruit) | Food & Beverages | 35.76× | ||
| 20 | Freeware | Technology & Electronics | 28.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 19.22× | |
| Travelling | THRILL | 16.96× | |
| Urban Lifestyle | OPEN | 3.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.86× | |
| Pet Ownership | JOY | 0.87× | |
| Price Sensitivity | PREMIUM | 0.89× |
Alcohol has an estimated audience of 4,448,438 people in Mexico, concentrated in Distrito Federal and State of Mexico.
47.7% of Alcohol fans are female, 52.3% are male, with an average age of 34.2 years.
Alcohol fans show strongest brand affinity for Costa Rica (460.46×), Shopping and fashion (214.58×), and Game consoles (127.92×) over the country average.
Alcohol fans in Mexico are most concentrated in Distrito Federal (reach ~800K), State of Mexico (reach ~600K), and Veracruz (state) (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Alcohol itself, the audience over-indexes on Shopping and fashion (214.58×), Game consoles (127.92×), Catholic Church (92.16×), and Sarcasm (77.03×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Alcohol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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