Alcohol Audience in Mexico
Alcohol has an estimated audience of 4,448,438 people in Mexico. 47.7% are female, 52.3% are male, average age 34.2. Top regions: Distrito Federal, State of Mexico, Veracruz (state). Top brand affinities: Sarcasm, MSN, Banana, Catholic Church, Pedro Pascal.
The average Alcohol fan in Mexico is 34.2 years old, balanced, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Veracruz (state). Top brand affinities include Sarcasm, MSN, Banana, with strongest over-indexing on Sarcasm (2.99× the country average). Demographically, the Alcohol audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Travelling, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Alcohol fans
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 34.2 |
| Estimated audience size | 4,448,438 |
Audience persona
The typical Alcohol fan in Mexico is balanced, around 34.2 years old, with strong Travelling tendencies and a notable affinity for Sarcasm.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 814,522 | 1.39× |
| State of Mexico | 625,148 | 1.02× |
| Veracruz (state) | 320,005 | 1.22× |
| Puebla | 315,922 | 1.34× |
| Jalisco | 315,865 | 0.96× |
| Nuevo Leon | 243,050 | 0.91× |
| Guanajuato | 187,856 | 0.89× |
| Baja California | 170,478 | 0.92× |
| Hidalgo | 149,452 | 1.39× |
| Michoacan de Ocampo | 145,172 | 0.94× |
| Chihuahua | 139,339 | 0.9× |
| Chiapas | 135,226 | 1.01× |
| Guerrero | 130,468 | 1.16× |
| Coahuila de Zaragoza | 118,653 | 0.89× |
| Yucatan | 86,345 | 0.93× |
| Morelos | 78,399 | 1.02× |
| Tlaxcala | 62,279 | 1.22× |
| Zacatecas | 51,877 | 0.92× |
| Durango | 50,612 | 0.82× |
| Aguascalientes | 45,917 | 0.81× |
| Nayarit | 36,335 | 0.85× |
| Campeche | 31,602 | 0.93× |
| Baja California Sur | 27,236 | 0.77× |
| Colima | 22,097 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sarcasm | 2.99× | Politics & Society |
| MSN | 2.63× | News |
| Banana | 2.75× | Food & Beverages |
| Catholic Church | 2.36× | Politics & Society |
| Pedro Pascal | 2.64× | Movies & TV |
| Travel agency | 2.6× | Travel & Leisure |
| Game consoles | 1.84× | Technology & Electronics |
| El País | 2.48× | News |
| Freeware | 2.5× | Technology & Electronics |
| Papaya | 3.39× | Food & Beverages |
| Dentistry | 2.42× | Business & Career |
| Sexology | 2.91× | Kids & Family |
| Broadcasting of sports events | 2.99× | Movies & TV |
| Bruce Willis | 2.55× | Movies & TV |
| Wattpad | 2.36× | Internet & Social Media |
| Office 365 | 2.22× | Technology & Electronics |
| High school | 2.66× | Business & Career |
| Pilsner | 3.41× | Food & Beverages |
| Avocado | 2.63× | Food & Beverages |
| captain america | 2.52× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.18 |
| Spirituality | BALANCE | 1.15 |
| Indulgence | JOY | 1.08 |
| Risk Appetite | THRILL | 1.03 |
| Urban Lifestyle | OPEN | 1.02 |
| Extroversion | THRILL | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Japan | 9.9% |
| United Kingdom | 5.2% |
See Alcohol audiences in other countries
More Food & Beverages audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Alcohol have in Mexico?
Alcohol has an estimated audience of 4,448,438 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Alcohol fans?
47.7% of Alcohol fans are female, 52.3% are male, with an average age of 34.2 years.
Which brands do Alcohol fans like most?
Alcohol fans show strongest brand affinity for Sarcasm (2.99×), MSN (2.63×), and Banana (2.75×) over the country average.
Where do Alcohol fans live in Mexico?
Alcohol fans in Mexico are most concentrated in Distrito Federal (reach 814,522), State of Mexico (reach 625,148), and Veracruz (state) (reach 320,005). These three regions account for the largest share of the active audience.
What other brands do Alcohol fans also like?
Beyond Alcohol itself, the audience over-indexes on MSN (2.63×), Banana (2.75×), Catholic Church (2.36×), and Pedro Pascal (2.64×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Alcohol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.