A data profile of the people who buy, follow and care about Alcohol in Spain — modelled from more than twelve digital signal sources. Alcohol has an estimated audience of 3,197,719 people in Spain.
Alcohol has an estimated audience of 3,197,719 people in Spain. 53.9% are female, 46.1% are male, average age 44.2. Top brand affinities: Distilled beverage, Tequila, Sparkling wine, Brewing, Cocktail.
Top brand affinities include Distilled beverage, Tequila, Sparkling wine, with strongest over-indexing on Distilled beverage (2.47× the country average).
Demographically, the Alcohol audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Alcohol fan in Spain is balanced, around 44.2 years old, with strong Indulgence tendencies and a notable affinity for Distilled beverage.
The key figures that characterise the Alcohol profile in Spain.
53.9% are female, 46.1% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 44.2 |
| Estimated audience size | 3,197,719 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Alcohol audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.9% |
| Japan | 9.9% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Alcohol audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gangs of New York | Movies & TV | 8.38× | ||
| 02 | Tequila | Food & Beverages | 4.78× | ||
| 03 | Sparkling wine | Food & Beverages | 3.31× | ||
| 04 | Al Pacino | Movies & TV | 3.29× | ||
| 05 | Scotch whisky | Food & Beverages | 3.22× | ||
| 06 | Robert De Niro | Movies & TV | 3.08× | ||
| 07 | Brewing | Food & Beverages | 3.04× | ||
| 08 | Distilled beverage | Food & Beverages | 2.47× | ||
| 09 | Brewery | Food & Beverages | 2.25× | ||
| 10 | Cholesterol | Food & Beverages | 2.17× | ||
| 11 | Cocktail | Food & Beverages | 2.01× | ||
| 12 | Winery | Food & Beverages | 2.00× | ||
| 13 | Sustainable energy | Home & Garden | 1.97× | ||
| 14 | Wine tasting | Food & Beverages | 1.84× | ||
| 15 | First class travel | Travel & Leisure | 1.80× | ||
| 16 | Real property | Home & Garden | 1.70× | ||
| 17 | Wedding dress | Fashion & Accessoires | 1.69× | ||
| 18 | Travel website | Travel & Leisure | 1.58× | ||
| 19 | Renewable energy | Business & Career | 1.54× | ||
| 20 | Innovation | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.56× | |
| Convenience Orientation | PREMIUM | 1.31× | |
| Community Orientation | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.78× | |
| Mindfulness | BALANCE | 0.84× | |
| Creativity | OPEN | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Alcohol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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