A data profile of the people who buy, follow and care about Winery in Spain — modelled from more than twelve digital signal sources. Winery has an estimated audience of 3,078,679 people in Spain.
The average Winery fan in Spain is 47.0 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Wine cellar, Sparkling wine, White wine, with strongest over-indexing on Wine cellar (6.09× the country average).
Demographically, the Winery audience skews balanced with an average age of 47.0, and over-indexes on personality traits such as Indulgence, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Winery fan in Spain is balanced, around 47.0 years old, with strong Indulgence tendencies and a notable affinity for Wine cellar.
The key figures that characterise the Winery profile in Spain.
50.8% are female, 49.2% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 47.0 |
| Estimated audience size | 3,078,679 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 38% |
of the worldwide Winery audience comes from Spain.
| Country | Share |
|---|---|
| United States | 25.7% |
| Japan | 9.2% |
| Italy | 7.4% |
Where the Winery audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~200K | 2.26× | |
| 02 | Catalonia | ~1M | 1.88× | |
| 03 | Canary Islands | ~200K | 1.59× | |
| 04 | Comunidad Valenciana | ~400K | 1.15× | |
| 05 | Andalusia | ~700K | 1.14× | |
| 06 | La Rioja | ~20K | 1.12× | |
| 07 | Community of Madrid | ~500K | 0.99× | |
| 08 | Castilla-La Mancha | ~100K | 0.91× | |
| 09 | Basque Autonomous Country | ~100K | 0.91× | |
| 10 | Navarre | ~30K | 0.81× | |
| 11 | Region of Murcia | ~80K | 0.80× | |
| 12 | Cantabria | ~30K | 0.79× | |
| 13 | Aragon | ~60K | 0.76× | |
| 14 | Galicia | ~100K | 0.75× | |
| 15 | Extremadura | ~50K | 0.75× | |
| 16 | Castile and León | ~100K | 0.74× | |
| 17 | Principality of Asturias | ~50K | 0.72× |
The strongest cross-interests of the Winery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italian wine | Food & Beverages | 6.15× | ||
| 02 | Wine cellar | Food & Beverages | 6.09× | ||
| 03 | Enoteca | Food & Beverages | 5.87× | ||
| 04 | Sparkling wine | Food & Beverages | 5.16× | ||
| 05 | White wine | Food & Beverages | 5.10× | ||
| 06 | Enotourism | Travel & Leisure | 4.73× | ||
| 07 | Champagne | Food & Beverages | 4.70× | ||
| 08 | Red wine | Food & Beverages | 4.67× | ||
| 09 | Wine & Spirits | Food & Beverages | 4.65× | ||
| 10 | Vineyard | Food & Beverages | 4.58× | ||
| 11 | Grape | Food & Beverages | 3.78× | ||
| 12 | Dessert wine | Food & Beverages | 3.46× | ||
| 13 | Wine tasting | Food & Beverages | 3.37× | ||
| 14 | InfoJobs | Business & Career | 1.81× | ||
| 15 | Gourmet Foods | Food & Beverages | 1.70× | ||
| 16 | Wine | Food & Beverages | 1.67× | ||
| 17 | Distilled beverage | Food & Beverages | 1.64× | ||
| 18 | Catalan language | Politics & Society | 1.61× | ||
| 19 | Italian cuisine | Food & Beverages | 1.58× | ||
| 20 | Alcoholic beverages | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.20× | |
| Luxury Orientation | PREMIUM | 1.38× | |
| Quality Awareness | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.01× | |
| Social Media Usage | JOY | 1.02× | |
| Urban Lifestyle | OPEN | 1.04× |
Winery has an estimated audience of 3,078,679 people in Spain, concentrated in Catalonia and Andalusia.
50.8% of Winery fans are female, 49.2% are male, with an average age of 47.0 years.
Winery fans show strongest brand affinity for Wine cellar (6.09×), Sparkling wine (5.16×), and White wine (5.1×) over the country average.
Winery fans in Spain are most concentrated in Catalonia (reach ~1M), Andalusia (reach ~700K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Winery itself, the audience over-indexes on Sparkling wine (5.16×), White wine (5.1×), Red wine (4.67×), and Vineyard (4.58×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Winery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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