A data profile of the people who buy, follow and care about Italian cuisine in Spain — modelled from more than twelve digital signal sources. Italian cuisine has an estimated audience of 6,380,806 people in Spain.
The average Italian cuisine fan in Spain is 43.8 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Local food, Gourmet Foods, Take-out, with strongest over-indexing on Local food (2.66× the country average).
Demographically, the Italian cuisine audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Italian cuisine fan in Spain is more female, around 43.8 years old, with strong Indulgence tendencies and a notable affinity for Local food.
The key figures that characterise the Italian cuisine profile in Spain.
62.1% are female, 37.9% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 43.8 |
| Estimated audience size | 6,380,806 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Italian cuisine audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.3% |
| Italy | 9.2% |
| Japan | 8.4% |
Where the Italian cuisine audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Cantabria | ~90K | 1.12× | |
| 02 | Navarre | ~90K | 1.11× | |
| 03 | Extremadura | ~100K | 1.07× | |
| 04 | Balearic Islands | ~200K | 1.03× | |
| 05 | Principality of Asturias | ~200K | 1.03× | |
| 06 | Region of Murcia | ~200K | 1.00× | |
| 07 | Aragon | ~200K | 1.00× | |
| 08 | Castilla-La Mancha | ~300K | 0.98× | |
| 09 | Canary Islands | ~300K | 0.96× | |
| 10 | Castile and León | ~300K | 0.96× | |
| 11 | Basque Autonomous Country | ~200K | 0.95× | |
| 12 | Galicia | ~300K | 0.94× | |
| 13 | Catalonia | ~1M | 0.90× | |
| 14 | Comunidad Valenciana | ~600K | 0.90× | |
| 15 | Andalusia | ~1M | 0.86× | |
| 16 | Community of Madrid | ~900K | 0.84× |
The strongest cross-interests of the Italian cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eventos | Topic | 4.42× | ||
| 02 | Home Delivery | Food & Beverages | 2.73× | ||
| 03 | Local food | Food & Beverages | 2.66× | ||
| 04 | Mediterranean cuisine | Food & Beverages | 2.62× | ||
| 05 | Kitchen utensil | Home & Garden | 2.58× | ||
| 06 | Gourmet Foods | Food & Beverages | 2.50× | ||
| 07 | Diners | Food & Beverages | 2.42× | ||
| 08 | Fast casual restaurants | Food & Beverages | 2.42× | ||
| 09 | Lunch | Food & Beverages | 2.11× | ||
| 10 | Spanish cuisine | Food & Beverages | 2.05× | ||
| 11 | Breakfast | Food & Beverages | 2.01× | ||
| 12 | Dinner | Food & Beverages | 1.98× | ||
| 13 | Seafood | Food & Beverages | 1.93× | ||
| 14 | Healthy habits | Health | 1.86× | ||
| 15 | Vegetarian cuisine | Food & Beverages | 1.73× | ||
| 16 | Take-out | Food & Beverages | 1.69× | ||
| 17 | Moda Feminina | Fashion & Accessoires | 1.65× | ||
| 18 | Organic food | Food & Beverages | 1.53× | ||
| 19 | Eating | Food & Beverages | 1.51× | ||
| 20 | Desserts | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.56× | |
| Quality Awareness | PREMIUM | 1.30× | |
| Healthy Lifestyle | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.67× | |
| Social Media Usage | JOY | 0.74× | |
| Need for Security | CONSERVATISM | 0.74× |
Italian cuisine has an estimated audience of 6,380,806 people in Spain, concentrated in Andalusia and Catalonia.
62.1% of Italian cuisine fans are female, 37.9% are male, with an average age of 43.8 years.
Italian cuisine fans show strongest brand affinity for Local food (2.66×), Gourmet Foods (2.5×), and Take-out (1.69×) over the country average.
Italian cuisine fans in Spain are most concentrated in Andalusia (reach ~1M), Catalonia (reach ~1M), and Community of Madrid (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Italian cuisine itself, the audience over-indexes on Gourmet Foods (2.5×), Take-out (1.69×), Diners (2.42×), and Mediterranean cuisine (2.62×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Italian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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