Italian cuisine Audience in Spain
Italian cuisine has an estimated audience of 6,380,806 people in Spain. 62.1% are female, 37.9% are male, average age 43.8. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Local food, Gourmet Foods, Take-out, Diners, Mediterranean cuisine.
The average Italian cuisine fan in Spain is 43.8 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Local food, Gourmet Foods, Take-out, with strongest over-indexing on Local food (2.66× the country average). Demographically, the Italian cuisine audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of Italian cuisine fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 43.8 |
| Estimated audience size | 6,380,806 |
Audience persona
The typical Italian cuisine fan in Spain is more female, around 43.8 years old, with strong Indulgence tendencies and a notable affinity for Local food.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 883,885 | 0.77× |
| Andalusia | 680,081 | 0.54× |
| Community of Madrid | 592,424 | 0.55× |
| Comunidad Valenciana | 402,620 | 0.56× |
| Extremadura | 232,036 | 1.69× |
| Region of Murcia | 226,914 | 1.04× |
| Canary Islands | 221,321 | 0.7× |
| Balearic Islands | 211,913 | 1.18× |
| Castilla-La Mancha | 202,185 | 0.78× |
| Principality of Asturias | 192,873 | 1.28× |
| Aragon | 174,738 | 1.04× |
| Cantabria | 171,928 | 2.14× |
| Castile and León | 171,271 | 0.61× |
| Navarre | 160,835 | 2.01× |
| Basque Autonomous Country | 156,134 | 0.65× |
| Galicia | 135,964 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Local food | 2.66× | Food & Beverages |
| Gourmet Foods | 2.5× | Food & Beverages |
| Take-out | 1.69× | Food & Beverages |
| Diners | 2.42× | Food & Beverages |
| Mediterranean cuisine | 2.62× | Food & Beverages |
| Eating | 1.51× | Food & Beverages |
| Fast casual restaurants | 2.42× | Food & Beverages |
| Eventos | 4.42× | |
| Breakfast | 2.01× | Food & Beverages |
| Spanish cuisine | 2.05× | Food & Beverages |
| Dinner | 1.98× | Food & Beverages |
| Healthy habits | 1.86× | Health |
| Desserts | 1.51× | Food & Beverages |
| Moda Feminina | 1.65× | Fashion & Accessoires |
| Lunch | 2.11× | Food & Beverages |
| Organic food | 1.53× | Food & Beverages |
| Kitchen utensil | 2.58× | Home & Garden |
| Seafood | 1.93× | Food & Beverages |
| Home Delivery | 2.73× | Food & Beverages |
| Vegetarian cuisine | 1.73× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.25 |
| Convenience Orientation | PREMIUM | 1.2 |
| Healthy Lifestyle | BALANCE | 1.18 |
| Sustainability | BALANCE | 1.15 |
| Design Affinity | PREMIUM | 1.14 |
| DIY Mentality | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| Italy | 9.2% |
| Japan | 8.4% |
See Italian cuisine audiences in other countries
More Cuisine audiences in Spain
- Vegetarian cuisine (5,485,464)
- Spanish cuisine (4,707,707)
- Mediterranean cuisine (3,498,934)
- Japanese cuisine (3,269,940)
- Mexican cuisine (2,768,518)
Frequently asked questions
How many fans does Italian cuisine have in Spain?
Italian cuisine has an estimated audience of 6,380,806 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Italian cuisine fans?
62.1% of Italian cuisine fans are female, 37.9% are male, with an average age of 43.8 years.
Which brands do Italian cuisine fans like most?
Italian cuisine fans show strongest brand affinity for Local food (2.66×), Gourmet Foods (2.5×), and Take-out (1.69×) over the country average.
Where do Italian cuisine fans live in Spain?
Italian cuisine fans in Spain are most concentrated in Catalonia (reach 883,885), Andalusia (reach 680,081), and Community of Madrid (reach 592,424). These three regions account for the largest share of the active audience.
What other brands do Italian cuisine fans also like?
Beyond Italian cuisine itself, the audience over-indexes on Gourmet Foods (2.5×), Take-out (1.69×), Diners (2.42×), and Mediterranean cuisine (2.62×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Italian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.