A data profile of the people who buy, follow and care about Home Delivery in Spain — modelled from more than twelve digital signal sources. Home Delivery has an estimated audience of 2,228,481 people in Spain.
The average Home Delivery fan in Spain is 42.5 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Delivery order, Lunch, Cheeseburger, with strongest over-indexing on Delivery order (16.13× the country average).
Demographically, the Home Delivery audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Home Delivery fan in Spain is more female, around 42.5 years old, with strong Indulgence tendencies and a notable affinity for Delivery order.
The key figures that characterise the Home Delivery profile in Spain.
57.7% are female, 42.3% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 42.5 |
| Estimated audience size | 2,228,481 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 20% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 22% |
of the worldwide Home Delivery audience comes from Spain.
| Country | Share |
|---|---|
| United States | 10.8% |
| Brazil | 8.7% |
| India | 5.9% |
Where the Home Delivery audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~20K | 1.22× | |
| 02 | Andalusia | ~500K | 1.11× | |
| 03 | Cantabria | ~30K | 1.05× | |
| 04 | Region of Murcia | ~80K | 1.04× | |
| 05 | Navarre | ~30K | 1.04× | |
| 06 | Galicia | ~100K | 1.03× | |
| 07 | Extremadura | ~50K | 1.02× | |
| 08 | Principality of Asturias | ~50K | 0.99× | |
| 09 | Balearic Islands | ~60K | 0.97× | |
| 10 | Aragon | ~60K | 0.97× | |
| 11 | Castilla-La Mancha | ~90K | 0.96× | |
| 12 | Castile and León | ~90K | 0.94× | |
| 13 | Canary Islands | ~100K | 0.93× | |
| 14 | Basque Autonomous Country | ~80K | 0.92× | |
| 15 | Comunidad Valenciana | ~200K | 0.88× | |
| 16 | Catalonia | ~300K | 0.84× | |
| 17 | Community of Madrid | ~300K | 0.83× |
The strongest cross-interests of the Home Delivery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Delivery order | Food & Beverages | 16.13× | ||
| 02 | Cheeseburger | Food & Beverages | 14.25× | ||
| 03 | Fried chicken | Food & Beverages | 13.63× | ||
| 04 | Chicken (food) | Food & Beverages | 12.22× | ||
| 05 | Fish and chips | Food & Beverages | 11.66× | ||
| 06 | Pizza delivery | Food & Beverages | 9.09× | ||
| 07 | French fries | Food & Beverages | 8.22× | ||
| 08 | Lunch | Food & Beverages | 7.75× | ||
| 09 | Chocolate cake | Food & Beverages | 7.66× | ||
| 10 | Online food ordering | Food & Beverages | 7.50× | ||
| 11 | German cuisine | Food & Beverages | 6.90× | ||
| 12 | Gourmet Foods | Food & Beverages | 5.24× | ||
| 13 | Fast casual restaurants | Food & Beverages | 4.91× | ||
| 14 | Take-out | Food & Beverages | 4.53× | ||
| 15 | Diners | Food & Beverages | 4.39× | ||
| 16 | Hamburger | Food & Beverages | 4.31× | ||
| 17 | Local food | Food & Beverages | 4.02× | ||
| 18 | Dinner | Food & Beverages | 3.77× | ||
| 19 | Foodie | Food & Beverages | 3.26× | ||
| 20 | Eating | Food & Beverages | 2.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.62× | |
| Urban Lifestyle | OPEN | 2.02× | |
| Luxury Orientation | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.57× | |
| Need for Security | CONSERVATISM | 0.62× | |
| Spirituality | BALANCE | 0.74× |
Home Delivery has an estimated audience of 2,228,481 people in Spain, concentrated in Andalusia and Catalonia.
57.7% of Home Delivery fans are female, 42.3% are male, with an average age of 42.5 years.
Home Delivery fans show strongest brand affinity for Delivery order (16.13×), Lunch (7.75×), and Cheeseburger (14.25×) over the country average.
Home Delivery fans in Spain are most concentrated in Andalusia (reach ~500K), Catalonia (reach ~300K), and Community of Madrid (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Home Delivery itself, the audience over-indexes on Lunch (7.75×), Cheeseburger (14.25×), Online food ordering (7.5×), and Take-out (4.53×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Home Delivery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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