A data profile of the people who buy, follow and care about Fast casual restaurants in Spain — modelled from more than twelve digital signal sources. Fast casual restaurants has an estimated audience of 3,560,006 people in Spain.
The average Fast casual restaurants fan in Spain is 44.7 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Fast food restaurants, Diners, Organic food, with strongest over-indexing on Fast food restaurants (5.76× the country average).
Demographically, the Fast casual restaurants audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Design Affinity, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
The typical Fast casual restaurants fan in Spain is more female, around 44.7 years old, with strong Design Affinity tendencies and a notable affinity for Fast food restaurants.
The key figures that characterise the Fast casual restaurants profile in Spain.
57.2% are female, 42.8% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 44.7 |
| Estimated audience size | 3,560,006 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Fast casual restaurants audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.1% |
| Japan | 7.8% |
| Brazil | 5.6% |
Where the Fast casual restaurants audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Cantabria | ~50K | 1.17× | |
| 02 | Extremadura | ~90K | 1.12× | |
| 03 | Principality of Asturias | ~90K | 1.06× | |
| 04 | Region of Murcia | ~100K | 1.03× | |
| 05 | Aragon | ~100K | 1.03× | |
| 06 | Balearic Islands | ~100K | 1.01× | |
| 07 | Castilla-La Mancha | ~100K | 1.00× | |
| 08 | Castile and León | ~200K | 0.97× | |
| 09 | Canary Islands | ~200K | 0.96× | |
| 10 | Basque Autonomous Country | ~100K | 0.96× | |
| 11 | Galicia | ~200K | 0.95× | |
| 12 | Comunidad Valenciana | ~400K | 0.92× | |
| 13 | Andalusia | ~600K | 0.88× | |
| 14 | Catalonia | ~600K | 0.87× | |
| 15 | Community of Madrid | ~500K | 0.85× |
The strongest cross-interests of the Fast casual restaurants audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fast food restaurants | Food & Beverages | 5.76× | ||
| 02 | Foodservice | Food & Beverages | 5.38× | ||
| 03 | Diners | Food & Beverages | 4.86× | ||
| 04 | Mediterranean cuisine | Food & Beverages | 2.97× | ||
| 05 | Spanish cuisine | Food & Beverages | 2.69× | ||
| 06 | Cookbook | Food & Beverages | 2.61× | ||
| 07 | Organic food | Food & Beverages | 2.58× | ||
| 08 | Vegetarian cuisine | Food & Beverages | 2.54× | ||
| 09 | Italian cuisine | Food & Beverages | 2.36× | ||
| 10 | Organic product | Food & Beverages | 2.36× | ||
| 11 | Foodie | Food & Beverages | 2.23× | ||
| 12 | Pastry | Food & Beverages | 2.04× | ||
| 13 | Take-out | Food & Beverages | 2.02× | ||
| 14 | Fast food | Food & Beverages | 1.98× | ||
| 15 | Renovation | Home & Garden | 1.94× | ||
| 16 | Culinary art | Arts & Culture | 1.89× | ||
| 17 | Eating | Food & Beverages | 1.69× | ||
| 18 | Personal care | Health | 1.63× | ||
| 19 | Kitchen | Home & Garden | 1.61× | ||
| 20 | Home improvement | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.69× | |
| Indulgence | JOY | 1.60× | |
| Urban Lifestyle | OPEN | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.50× | |
| Need for Security | CONSERVATISM | 0.72× | |
| Career Orientation | POWER | 0.81× |
Fast casual restaurants has an estimated audience of 3,560,006 people in Spain, concentrated in Andalusia and Catalonia.
57.2% of Fast casual restaurants fans are female, 42.8% are male, with an average age of 44.7 years.
Fast casual restaurants fans show strongest brand affinity for Fast food restaurants (5.76×), Diners (4.86×), and Organic food (2.58×) over the country average.
Fast casual restaurants fans in Spain are most concentrated in Andalusia (reach ~600K), Catalonia (reach ~600K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Fast casual restaurants itself, the audience over-indexes on Diners (4.86×), Organic food (2.58×), Foodservice (5.38×), and Culinary art (1.89×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Fast casual restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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