Rascasse Audience Intelligence

Fast casual restaurants Audience in Spain

A data profile of the people who buy, follow and care about Fast casual restaurants in Spain — modelled from more than twelve digital signal sources. Fast casual restaurants has an estimated audience of 3,560,006 people in Spain.

The average Fast casual restaurants fan in Spain is 44.7 years old, more female, and lives primarily in Andalusia.

The audience is concentrated in Andalusia, Catalonia, Community of Madrid.

Top brand affinities include Fast food restaurants, Diners, Organic food, with strongest over-indexing on Fast food restaurants (5.76× the country average).

Demographically, the Fast casual restaurants audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.

The typical Fast casual restaurants fan in Spain is more female, around 44.7 years old, with strong Design Affinity tendencies and a notable affinity for Fast food restaurants.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fast casual restaurants profile in Spain.

Audience size
3.6M
in Spain
Gender
57.2%
42.8% male
Age
44.7
average years
Country rank
#1002
Touchpoint in Spain
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fast casual restaurants fans

57.2% are female, 42.8% are male, average age 44.7.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Fast casual restaurants audience in Spain
MetricValue
Female57.2%
Male42.8%
Average age44.7
Estimated audience size3,560,006
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Fast casual restaurants audience in Spain
Age bracketShare%
16-196%
20-2916%
30-3921%
40-4926%
50+30%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Fast casual restaurants audience comes from Spain.

Worldwide audience distribution share by country for Fast casual restaurants
CountryShare
United States17.1%
Japan7.8%
Brazil5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fast casual restaurants audience in Spain is strongest.

Fig. 05

Top regions by affinity

Fast casual restaurants fans by region: top regions in Spain
#RegionReachAffinity×
01Cantabria~50K1.17×
02Extremadura~90K1.12×
03Principality of Asturias~90K1.06×
04Region of Murcia~100K1.03×
05Aragon~100K1.03×
06Balearic Islands~100K1.01×
07Castilla-La Mancha~100K1.00×
08Castile and León~200K0.97×
09Canary Islands~200K0.96×
10Basque Autonomous Country~100K0.96×
11Galicia~200K0.95×
12Comunidad Valenciana~400K0.92×
13Andalusia~600K0.88×
14Catalonia~600K0.87×
15Community of Madrid~500K0.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fast casual restaurants audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fast casual restaurants audience
#·InterestCategoryAffinity×
01Fast food restaurantsFood & Beverages5.76×
02FoodserviceFood & Beverages5.38×
03DinersFood & Beverages4.86×
04Mediterranean cuisineFood & Beverages2.97×
05Spanish cuisineFood & Beverages2.69×
06CookbookFood & Beverages2.61×
07Organic foodFood & Beverages2.58×
08Vegetarian cuisineFood & Beverages2.54×
09Italian cuisineFood & Beverages2.36×
10Organic productFood & Beverages2.36×
11FoodieFood & Beverages2.23×
12PastryFood & Beverages2.04×
13Take-outFood & Beverages2.02×
14Fast foodFood & Beverages1.98×
15RenovationHome & Garden1.94×
16Culinary artArts & Culture1.89×
17EatingFood & Beverages1.69×
18Personal careHealth1.63×
19KitchenHome & Garden1.61×
20Home improvementHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fast casual restaurants audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Fast casual restaurants audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.69×
IndulgenceJOY1.60×
Urban LifestyleOPEN1.55×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Fast casual restaurants audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.50×
Need for SecurityCONSERVATISM0.72×
Career OrientationPOWER0.81×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Fast casual restaurants have in Spain?

Fast casual restaurants has an estimated audience of 3,560,006 people in Spain, concentrated in Andalusia and Catalonia.

02

What is the gender split and age of Fast casual restaurants fans?

57.2% of Fast casual restaurants fans are female, 42.8% are male, with an average age of 44.7 years.

03

Which brands do Fast casual restaurants fans like most?

Fast casual restaurants fans show strongest brand affinity for Fast food restaurants (5.76×), Diners (4.86×), and Organic food (2.58×) over the country average.

04

Where do Fast casual restaurants fans live in Spain?

Fast casual restaurants fans in Spain are most concentrated in Andalusia (reach ~600K), Catalonia (reach ~600K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Fast casual restaurants fans also like?

Beyond Fast casual restaurants itself, the audience over-indexes on Diners (4.86×), Organic food (2.58×), Foodservice (5.38×), and Culinary art (1.89×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Fast casual restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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