Italian cuisine Audience in France
Italian cuisine has an estimated audience of 6,938,147 people in France. 58.0% are female, 42.0% are male, average age 42.1. Top regions: Île-de-France, Grand Est, Provence-Alpes-Côte d'Azur. Top brand affinities: Local food, Diners, Recipes, Eating, Gourmet Foods.
The average Italian cuisine fan in France is 42.1 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Grand Est, Provence-Alpes-Côte d'Azur. Top brand affinities include Local food, Diners, Recipes, with strongest over-indexing on Local food (3.14× the country average). Demographically, the Italian cuisine audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of Italian cuisine fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 42.1 |
| Estimated audience size | 6,938,147 |
Audience persona
The typical Italian cuisine fan in France is more female, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Local food.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,669,152 | 1.34× |
| Grand Est | 1,293,614 | 2.3× |
| Provence-Alpes-Côte d'Azur | 560,128 | 1.09× |
| Auvergne-Rhône-Alpes | 496,005 | 0.61× |
| Occitanie | 315,945 | 0.53× |
| Hauts-de-France | 263,912 | 0.43× |
| Bourgogne-Franche-Comté | 255,009 | 0.91× |
| Nouvelle-Aquitaine | 253,157 | 0.41× |
| Centre-Val de Loire | 252,168 | 0.97× |
| Normandy | 250,216 | 0.74× |
| Pays de la Loire | 220,189 | 0.57× |
| Brittany | 205,738 | 0.61× |
| Corsica | 85,795 | 2.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Local food | 3.14× | Food & Beverages |
| Diners | 2.96× | Food & Beverages |
| Recipes | 1.52× | Food & Beverages |
| Eating | 1.86× | Food & Beverages |
| Gourmet Foods | 3.15× | Food & Beverages |
| Take-out | 2.4× | Food & Beverages |
| Gastronomy | 1.92× | Food & Beverages |
| French cuisine | 2.01× | Food & Beverages |
| Mediterranean cuisine | 3.39× | Food & Beverages |
| Uniqlo | 2.02× | Shopping |
| Fast casual restaurants | 2.88× | Food & Beverages |
| Organic food | 1.8× | Food & Beverages |
| Fast food | 1.54× | Food & Beverages |
| Primark | 1.58× | Shopping |
| Meat | 1.71× | Food & Beverages |
| Dinner | 2.54× | Food & Beverages |
| Pizza | 1.89× | Food & Beverages |
| Kitchen | 1.56× | Home & Garden |
| Desserts | 1.59× | Food & Beverages |
| Cake | 1.71× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.21 |
| Mindfulness | BALANCE | 1.88 |
| Indulgence | JOY | 1.69 |
| Community Orientation | OPEN | 1.53 |
| Healthy Lifestyle | BALANCE | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| Italy | 9.2% |
| Japan | 8.4% |
See Italian cuisine audiences in other countries
More Cuisine audiences in France
- French cuisine (7,941,918)
- Vegetarian cuisine (4,744,804)
- Chinese cuisine (2,839,528)
- Mediterranean cuisine (2,783,399)
- Japanese cuisine (2,695,032)
Frequently asked questions
How many fans does Italian cuisine have in France?
Italian cuisine has an estimated audience of 6,938,147 people in France, concentrated in Île-de-France and Grand Est.
What is the gender split and age of Italian cuisine fans?
58.0% of Italian cuisine fans are female, 42.0% are male, with an average age of 42.1 years.
Which brands do Italian cuisine fans like most?
Italian cuisine fans show strongest brand affinity for Local food (3.14×), Diners (2.96×), and Recipes (1.52×) over the country average.
Where do Italian cuisine fans live in France?
Italian cuisine fans in France are most concentrated in Île-de-France (reach 1,669,152), Grand Est (reach 1,293,614), and Provence-Alpes-Côte d'Azur (reach 560,128). These three regions account for the largest share of the active audience.
What other brands do Italian cuisine fans also like?
Beyond Italian cuisine itself, the audience over-indexes on Diners (2.96×), Recipes (1.52×), Eating (1.86×), and Gourmet Foods (3.15×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Italian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.