Cake Audience in France
Cake has an estimated audience of 7,800,186 people in France. 72.7% are female, 27.3% are male, average age 42.8. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: Tinder, Permanent residency, DoTerra, Public administration, Restorative dentistry.
The average Cake fan in France is 42.8 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include Tinder, Permanent residency, DoTerra, with strongest over-indexing on Tinder (29.59× the country average). Demographically, the Cake audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Cake fans
| Metric | Value |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
| Average age | 42.8 |
| Estimated audience size | 7,800,186 |
Audience persona
The typical Cake fan in France is more female, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Tinder.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,283,211 | 0.92× |
| Auvergne-Rhône-Alpes | 1,022,547 | 1.11× |
| Nouvelle-Aquitaine | 754,312 | 1.1× |
| Grand Est | 741,483 | 1.17× |
| Occitanie | 715,633 | 1.06× |
| Hauts-de-France | 679,707 | 0.99× |
| Provence-Alpes-Côte d'Azur | 567,585 | 0.98× |
| Pays de la Loire | 418,350 | 0.97× |
| Normandy | 366,234 | 0.96× |
| Bourgogne-Franche-Comté | 348,128 | 1.1× |
| Brittany | 330,088 | 0.87× |
| Centre-Val de Loire | 303,436 | 1.03× |
| Corsica | 28,134 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tinder | 29.59× | Internet & Social Media |
| Permanent residency | 21.53× | Business & Career |
| DoTerra | 94.39× | Beauty & Wellness |
| Public administration | 23.33× | Business & Career |
| Restorative dentistry | 52.28× | Health |
| Payot | 52.19× | Beauty & Wellness |
| Eye care professional | 55.87× | Beauty & Wellness |
| Cervical vertebrae | 57.51× | Health |
| Soy milk | 61.64× | Food & Beverages |
| Compression stockings | 81× | Health |
| Lions Clubs International | 20.8× | Business & Career |
| Muslim holidays | 22.37× | Politics & Society |
| Consumer debt | 63.45× | Business & Career |
| Kosher foods | 101.56× | Food & Beverages |
| Islamic architecture | 22.8× | Home & Garden |
| Inclusion (education) | 82.06× | Kids & Family |
| Lumbar vertebrae | 58.4× | Health |
| Rechargeable battery | 33.95× | Home & Garden |
| Improvisation | 12.27× | Music & Radio |
| Leather jacket | 38.94× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 7.99 |
| Mindfulness | BALANCE | 1.99 |
| Community Orientation | OPEN | 1.56 |
| Indulgence | JOY | 1.49 |
| DIY Mentality | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 8.3% |
| China | 7.0% |
See Cake audiences in other countries
More Sweet audiences in France
- Chocolate (8,523,701)
- Cookie (4,305,929)
- Flour (3,622,481)
- Cupcake (2,934,536)
- Wedding cake (2,317,902)
Frequently asked questions
How many fans does Cake have in France?
Cake has an estimated audience of 7,800,186 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Cake fans?
72.7% of Cake fans are female, 27.3% are male, with an average age of 42.8 years.
Which brands do Cake fans like most?
Cake fans show strongest brand affinity for Tinder (29.59×), Permanent residency (21.53×), and DoTerra (94.39×) over the country average.
Where do Cake fans live in France?
Cake fans in France are most concentrated in Île-de-France (reach 1,283,211), Auvergne-Rhône-Alpes (reach 1,022,547), and Nouvelle-Aquitaine (reach 754,312). These three regions account for the largest share of the active audience.
What other brands do Cake fans also like?
Beyond Cake itself, the audience over-indexes on Permanent residency (21.53×), DoTerra (94.39×), Public administration (23.33×), and Restorative dentistry (52.28×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.