A data profile of the people who buy, follow and care about Cake in India — modelled from more than twelve digital signal sources. Cake has an estimated audience of 7,416,207 people in India.
Cake has an estimated audience of 7,416,207 people in India. 43.4% are female, 56.6% are male, average age 32.1. Top brand affinities: Pastry, Birthday cake, Desserts, Hobby, Cheesecake.
Top brand affinities include Pastry, Birthday cake, Desserts, with strongest over-indexing on Pastry (4.4× the country average).
Demographically, the Cake audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Cake fan in India is more male, around 32.1 years old, with strong Quality Awareness tendencies and a notable affinity for Pastry.
The key figures that characterise the Cake profile in India.
43.4% are female, 56.6% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 32.1 |
| Estimated audience size | 7,416,207 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 29% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide Cake audience comes from India.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 8.3% |
| China | 7.0% |
The strongest cross-interests of the Cake audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Birthday cake | Food & Beverages | 5.11× | ||
| 02 | Cheesecake | Food & Beverages | 4.46× | ||
| 03 | Pastry | Food & Beverages | 4.40× | ||
| 04 | Chocolate cake | Food & Beverages | 3.88× | ||
| 05 | Ferrero Rocher | Food & Beverages | 3.60× | ||
| 06 | Baskin-Robbins | Food & Beverages | 3.23× | ||
| 07 | Cupcake | Food & Beverages | 3.22× | ||
| 08 | Candy | Food & Beverages | 2.47× | ||
| 09 | Seafood | Food & Beverages | 2.13× | ||
| 10 | Breakfast | Food & Beverages | 2.11× | ||
| 11 | Bakery | Food & Beverages | 2.10× | ||
| 12 | Desserts | Food & Beverages | 1.92× | ||
| 13 | Baking | Food & Beverages | 1.89× | ||
| 14 | Videography | Internet & Social Media | 1.81× | ||
| 15 | Flower | Home & Garden | 1.62× | ||
| 16 | True Detective | Movies & TV | 1.61× | ||
| 17 | Skirt | Fashion & Accessoires | 1.58× | ||
| 18 | Vegetable | Food & Beverages | 1.56× | ||
| 19 | Hobby | Home & Garden | 1.55× | ||
| 20 | Drawing | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.33× | |
| Convenience Orientation | PREMIUM | 1.26× | |
| Sustainability | BALANCE | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.67× | |
| Need for Security | CONSERVATISM | 0.67× | |
| Travelling | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.