A data profile of the people who buy, follow and care about Cake in Portugal — modelled from more than twelve digital signal sources. Cake has an estimated audience of 2,875,345 people in Portugal.
Cake has an estimated audience of 2,875,345 people in Portugal. 74.8% are female, 25.2% are male, average age 46.2. Top brand affinities: Desserts, Flower, Bakery, Lingerie, Black Friday (shopping).
Top brand affinities include Desserts, Flower, Bakery, with strongest over-indexing on Desserts (1.56× the country average).
Demographically, the Cake audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Indulgence, Family Orientation.
The typical Cake fan in Portugal is more female, around 46.2 years old, with strong Indulgence tendencies and a notable affinity for Desserts.
The key figures that characterise the Cake profile in Portugal.
74.8% are female, 25.2% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 46.2 |
| Estimated audience size | 2,875,345 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 36% |
of the worldwide Cake audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 8.3% |
| China | 7.0% |
The strongest cross-interests of the Cake audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cheesecake | Food & Beverages | 2.12× | ||
| 02 | Gourmet Foods | Food & Beverages | 1.91× | ||
| 03 | Bakery | Food & Beverages | 1.83× | ||
| 04 | Cupcake | Food & Beverages | 1.79× | ||
| 05 | Microwave oven | Home & Garden | 1.75× | ||
| 06 | Baking | Food & Beverages | 1.72× | ||
| 07 | Snack food | Food & Beverages | 1.68× | ||
| 08 | Grocery store | Food & Beverages | 1.66× | ||
| 09 | Costume jewelry | Fashion & Accessoires | 1.59× | ||
| 10 | Shampoo | Beauty & Wellness | 1.57× | ||
| 11 | Desserts | Food & Beverages | 1.56× | ||
| 12 | Breakfast | Food & Beverages | 1.54× | ||
| 13 | Flower | Home & Garden | 1.52× | ||
| 14 | Lingerie | Fashion & Accessoires | 1.52× | ||
| 15 | Lunch | Food & Beverages | 1.52× | ||
| 16 | Local food | Food & Beverages | 1.52× | ||
| 17 | Fast casual restaurants | Food & Beverages | 1.52× | ||
| 18 | Black Friday (shopping) | Shopping | 1.51× | ||
| 19 | EDreams | Travel & Leisure | 1.51× | ||
| 20 | Fast food restaurants | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.52× | |
| Family Orientation | CONSERVATISM | 1.31× | |
| Community Orientation | OPEN | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.95× | |
| Risk Appetite | THRILL | 0.97× | |
| Social Media Usage | JOY | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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