A data profile of the people who buy, follow and care about Cake in Belgium — modelled from more than twelve digital signal sources. Cake has an estimated audience of 1,673,093 people in Belgium.
The average Cake fan in Belgium is 43.9 years old, more female, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, West Flanders.
Top brand affinities include Do it yourself (DIY), Cupcake, Desserts, with strongest over-indexing on Do it yourself (DIY) (1.56× the country average).
Demographically, the Cake audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Design Affinity, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Cake fan in Belgium is more female, around 43.9 years old, with strong Design Affinity tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Cake profile in Belgium.
71.6% are female, 28.4% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 71.6% |
| Male | 28.4% |
| Average age | 43.9 |
| Estimated audience size | 1,673,093 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 34% |
of the worldwide Cake audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 8.3% |
| China | 7.0% |
Where the Cake audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Flanders | ~200K | 1.24× | |
| 02 | West Flanders | ~200K | 1.21× | |
| 03 | Flemish Brabant | ~200K | 1.20× | |
| 04 | Antwerp | ~200K | 1.19× | |
| 05 | Limburg | ~80K | 1.07× | |
| 06 | Brussels | ~100K | 1.05× | |
| 07 | Hainaut | ~200K | 0.90× | |
| 08 | Liege | ~100K | 0.85× | |
| 09 | Walloon Brabant | ~30K | 0.80× | |
| 10 | Luxembourg | ~30K | 0.78× | |
| 11 | Province of Namur | ~60K | 0.75× |
The strongest cross-interests of the Cake audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cupcake | Food & Beverages | 3.54× | ||
| 02 | Pastry | Food & Beverages | 2.17× | ||
| 03 | Local food | Food & Beverages | 2.08× | ||
| 04 | Natural skin care | Beauty & Wellness | 2.08× | ||
| 05 | Sephora | Shopping | 1.96× | ||
| 06 | Confectionery | Food & Beverages | 1.86× | ||
| 07 | Bakery | Food & Beverages | 1.84× | ||
| 08 | Desserts | Food & Beverages | 1.81× | ||
| 09 | Boulanger | Shopping | 1.81× | ||
| 10 | Baking | Food & Beverages | 1.68× | ||
| 11 | Primark | Shopping | 1.63× | ||
| 12 | Hair care | Beauty & Wellness | 1.63× | ||
| 13 | Lunch | Food & Beverages | 1.60× | ||
| 14 | Candy | Food & Beverages | 1.59× | ||
| 15 | Personal care | Health | 1.57× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.56× | ||
| 17 | Organic food | Food & Beverages | 1.56× | ||
| 18 | Skin care | Beauty & Wellness | 1.54× | ||
| 19 | Organic farming | Food & Beverages | 1.54× | ||
| 20 | Breakfast | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.34× | |
| Tradition | CONSERVATISM | 1.31× | |
| Price Sensitivity | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.90× | |
| Need for Security | CONSERVATISM | 0.94× | |
| Early Adopter Mentality | POWER | 1.03× |
Cake has an estimated audience of 1,673,093 people in Belgium, concentrated in East Flanders and Antwerp.
71.6% of Cake fans are female, 28.4% are male, with an average age of 43.9 years.
Cake fans show strongest brand affinity for Do it yourself (DIY) (1.56×), Cupcake (3.54×), and Desserts (1.81×) over the country average.
Cake fans in Belgium are most concentrated in East Flanders (reach ~200K), Antwerp (reach ~200K), and West Flanders (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Cake itself, the audience over-indexes on Cupcake (3.54×), Desserts (1.81×), Pastry (2.17×), and Local food (2.08×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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