A data profile of the people who buy, follow and care about Organic food in Belgium — modelled from more than twelve digital signal sources. Organic food has an estimated audience of 2,054,566 people in Belgium.
The average Organic food fan in Belgium is 45.2 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, Hainaut, East Flanders.
Top brand affinities include Colruyt (supermarket), Aldi, IKEA, with strongest over-indexing on Colruyt (supermarket) (1.57× the country average).
Demographically, the Organic food audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Organic food fan in Belgium is more female, around 45.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Colruyt (supermarket).
The key figures that characterise the Organic food profile in Belgium.
64.3% are female, 35.7% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 45.2 |
| Estimated audience size | 2,054,566 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Organic food audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.8% |
| Italy | 5.0% |
Where the Organic food audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~200K | 1.21× | |
| 02 | Luxembourg | ~60K | 1.10× | |
| 03 | Walloon Brabant | ~60K | 1.06× | |
| 04 | Province of Namur | ~100K | 1.02× | |
| 05 | Limburg | ~90K | 0.97× | |
| 06 | Flemish Brabant | ~200K | 0.96× | |
| 07 | Liege | ~200K | 0.96× | |
| 08 | Antwerp | ~200K | 0.95× | |
| 09 | Hainaut | ~200K | 0.95× | |
| 10 | West Flanders | ~200K | 0.95× | |
| 11 | East Flanders | ~200K | 0.93× |
The strongest cross-interests of the Organic food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Organic farming | Food & Beverages | 2.60× | ||
| 02 | Vegetable | Food & Beverages | 2.21× | ||
| 03 | Culinary art | Arts & Culture | 2.21× | ||
| 04 | Recipes | Food & Beverages | 2.02× | ||
| 05 | Health & wellness | Health | 1.92× | ||
| 06 | Gastronomy | Food & Beverages | 1.74× | ||
| 07 | Veganism | Food & Beverages | 1.73× | ||
| 08 | DreamLand | Food & Beverages | 1.69× | ||
| 09 | Aldi | Shopping | 1.65× | ||
| 10 | Grand'Place | Shopping | 1.63× | ||
| 11 | Well-being | Health | 1.62× | ||
| 12 | IKEA | Home & Garden | 1.58× | ||
| 13 | Colruyt (supermarket) | Food & Beverages | 1.57× | ||
| 14 | Kruidvat | Shopping | 1.57× | ||
| 15 | Albert Heijn | Shopping | 1.56× | ||
| 16 | Kitchen | Home & Garden | 1.55× | ||
| 17 | Water | Food & Beverages | 1.54× | ||
| 18 | Carrefour | Shopping | 1.53× | ||
| 19 | Woman | Kids & Family | 1.52× | ||
| 20 | Airbnb | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.45× | |
| Patriotism | CONSERVATISM | 1.30× | |
| Travelling | THRILL | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.84× | |
| Pet Ownership | JOY | 0.87× | |
| Design Affinity | PREMIUM | 0.94× |
Organic food has an estimated audience of 2,054,566 people in Belgium, concentrated in Antwerp and Hainaut.
64.3% of Organic food fans are female, 35.7% are male, with an average age of 45.2 years.
Organic food fans show strongest brand affinity for Colruyt (supermarket) (1.57×), Aldi (1.65×), and IKEA (1.58×) over the country average.
Organic food fans in Belgium are most concentrated in Antwerp (reach ~200K), Hainaut (reach ~200K), and East Flanders (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Organic food itself, the audience over-indexes on Aldi (1.65×), IKEA (1.58×), Kruidvat (1.57×), and Grand'Place (1.63×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Organic food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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