A data profile of the people who buy, follow and care about Vegetable in Belgium — modelled from more than twelve digital signal sources. Vegetable has an estimated audience of 1,753,729 people in Belgium.
Vegetable has an estimated audience of 1,753,729 people in Belgium. 65.0% are female, 35.0% are male, average age 45.5. Top brand affinities: Fruit, Intermarché, Botany, Cheese, Milk.
Top brand affinities include Fruit, Intermarché, Botany, with strongest over-indexing on Fruit (2.28× the country average).
Demographically, the Vegetable audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Travelling, Urban Lifestyle.
The typical Vegetable fan in Belgium is more female, around 45.5 years old, with strong Travelling tendencies and a notable affinity for Fruit.
The key figures that characterise the Vegetable profile in Belgium.
65.0% are female, 35.0% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 45.5 |
| Estimated audience size | 1,753,729 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Vegetable audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 5.2% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Vegetable audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fruit | Food & Beverages | 2.28× | ||
| 02 | Butter | Food & Beverages | 1.77× | ||
| 03 | Salad | Food & Beverages | 1.74× | ||
| 04 | Botany | Home & Garden | 1.68× | ||
| 05 | Boulanger | Shopping | 1.67× | ||
| 06 | Sweetness | Food & Beverages | 1.64× | ||
| 07 | Flour | Food & Beverages | 1.62× | ||
| 08 | Fair trade | Business & Career | 1.62× | ||
| 09 | Herb | Food & Beverages | 1.60× | ||
| 10 | Intermarché | Shopping | 1.58× | ||
| 11 | Cheese | Food & Beverages | 1.56× | ||
| 12 | Milk | Food & Beverages | 1.55× | ||
| 13 | Spar (retailer) | Shopping | 1.55× | ||
| 14 | COS | Shopping | 1.54× | ||
| 15 | Pasta | Food & Beverages | 1.53× | ||
| 16 | Leonidas (chocolate maker) | Food & Beverages | 1.53× | ||
| 17 | Cereal | Food & Beverages | 1.53× | ||
| 18 | Crop | Home & Garden | 1.52× | ||
| 19 | Social Deal | Politics & Society | 1.51× | ||
| 20 | Garden centre | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.09× | |
| Urban Lifestyle | OPEN | 1.08× | |
| Patriotism | CONSERVATISM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.43× | |
| Social Media Usage | JOY | 0.83× | |
| Early Adopter Mentality | POWER | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Vegetable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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