A data profile of the people who buy, follow and care about Vegetable in Saudi Arabia — modelled from more than twelve digital signal sources. Vegetable has an estimated audience of 2,561,439 people in Saudi Arabia.
The average Vegetable fan in Saudi Arabia is 35.8 years old, more male, and lives primarily in Riyadh Region.
The audience is concentrated in Riyadh Region, Makkah Region, Al Madinah Region.
Top brand affinities include Fruit, Salad, McDonald's, with strongest over-indexing on Fruit (2.81× the country average).
Demographically, the Vegetable audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Vegetable fan in Saudi Arabia is more male, around 35.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Fruit.
The key figures that characterise the Vegetable profile in Saudi Arabia.
39.0% are female, 61.0% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 39.0% |
| Male | 61.0% |
| Average age | 35.8 |
| Estimated audience size | 2,561,439 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 34% | |
| 30-39 | 27% | |
| 40-49 | 15% | |
| 50+ | 9% |
of the worldwide Vegetable audience comes from Saudi Arabia.
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 5.3% |
| United Kingdom | 5.1% |
Where the Vegetable audience in Saudi Arabia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Eastern Province | ~9K | 1.51× | |
| 02 | Tabuk Region | ~50K | 1.26× | |
| 03 | Riyadh Region | ~900K | 1.15× | |
| 04 | Makkah Region | ~800K | 1.12× | |
| 05 | Northern Borders Region | ~20K | 1.00× | |
| 06 | Jizan Region | ~40K | 0.99× | |
| 07 | Al Madinah Region | ~80K | 0.95× | |
| 08 | Ha'il Region | ~30K | 0.95× | |
| 09 | Al Jawf Region | ~20K | 0.95× | |
| 10 | Al-Qassim Province | ~60K | 0.90× | |
| 11 | Najran Region | ~20K | 0.89× | |
| 12 | Al Bahah Region | ~10K | 0.89× | |
| 13 | 'Asir Region | ~60K | 0.85× |
The strongest cross-interests of the Vegetable audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fruit salad | Food & Beverages | 6.72× | ||
| 02 | Salad | Food & Beverages | 5.43× | ||
| 03 | Korean hip hop | Music & Radio | 3.48× | ||
| 04 | Fruit | Food & Beverages | 2.81× | ||
| 05 | Grilling | Food & Beverages | 1.99× | ||
| 06 | Meat | Food & Beverages | 1.87× | ||
| 07 | Juice | Food & Beverages | 1.82× | ||
| 08 | Men's clothing | Fashion & Accessoires | 1.78× | ||
| 09 | Adele | Music & Radio | 1.72× | ||
| 10 | Flower | Home & Garden | 1.68× | ||
| 11 | McDonald's | Food & Beverages | 1.65× | ||
| 12 | Breakfast | Food & Beverages | 1.65× | ||
| 13 | KFC | Food & Beverages | 1.64× | ||
| 14 | Snack food | Food & Beverages | 1.63× | ||
| 15 | Popular music | Music & Radio | 1.60× | ||
| 16 | Lunch | Food & Beverages | 1.60× | ||
| 17 | Cake | Food & Beverages | 1.57× | ||
| 18 | Starbucks | Food & Beverages | 1.53× | ||
| 19 | Eating | Food & Beverages | 1.53× | ||
| 20 | Tea | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 2.26× | |
| Convenience Orientation | PREMIUM | 1.69× | |
| Extroversion | THRILL | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.05× | |
| Spirituality | BALANCE | 1.09× | |
| Career Orientation | POWER | 1.10× |
Vegetable has an estimated audience of 2,561,439 people in Saudi Arabia, concentrated in Riyadh Region and Makkah Region.
39.0% of Vegetable fans are female, 61.0% are male, with an average age of 35.8 years.
Vegetable fans show strongest brand affinity for Fruit (2.81×), Salad (5.43×), and McDonald's (1.65×) over the country average.
Vegetable fans in Saudi Arabia are most concentrated in Riyadh Region (reach ~900K), Makkah Region (reach ~800K), and Al Madinah Region (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Vegetable itself, the audience over-indexes on Salad (5.43×), McDonald's (1.65×), Starbucks (1.53×), and Eating (1.53×) compared to the Saudi Arabia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Saudi Arabia who actively search for Vegetable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Saudi Arabia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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