A data profile of the people who buy, follow and care about Vegetable in Ireland — modelled from more than twelve digital signal sources. Vegetable has an estimated audience of 1,024,424 people in Ireland.
Vegetable has an estimated audience of 1,024,424 people in Ireland. 62.9% are female, 37.1% are male, average age 44.3. Top brand affinities: Fruit, Meat, NCT (band), Herb, Botany.
Top brand affinities include Fruit, Meat, NCT (band), with strongest over-indexing on Fruit (2.05× the country average).
Demographically, the Vegetable audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Design Affinity, Patriotism.
The typical Vegetable fan in Ireland is more female, around 44.3 years old, with strong Design Affinity tendencies and a notable affinity for Fruit.
The key figures that characterise the Vegetable profile in Ireland.
62.9% are female, 37.1% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 44.3 |
| Estimated audience size | 1,024,424 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide Vegetable audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 5.2% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Vegetable audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Strawberry | Food & Beverages | 2.40× | ||
| 02 | Salad | Food & Beverages | 2.24× | ||
| 03 | Fruit | Food & Beverages | 2.05× | ||
| 04 | Nut (fruit) | Food & Beverages | 2.02× | ||
| 05 | Pork | Food & Beverages | 1.97× | ||
| 06 | Herb | Food & Beverages | 1.96× | ||
| 07 | Beef | Food & Beverages | 1.72× | ||
| 08 | Botany | Home & Garden | 1.70× | ||
| 09 | Grilling | Food & Beverages | 1.67× | ||
| 10 | Bee | Pets & Animals | 1.66× | ||
| 11 | NCT (band) | Music & Radio | 1.65× | ||
| 12 | Meat | Food & Beverages | 1.64× | ||
| 13 | Vegetarian cuisine | Food & Beverages | 1.63× | ||
| 14 | Cereal | Food & Beverages | 1.60× | ||
| 15 | Seafood | Food & Beverages | 1.60× | ||
| 16 | Street food | Food & Beverages | 1.60× | ||
| 17 | Fertilizer | Home & Garden | 1.59× | ||
| 18 | Juice | Food & Beverages | 1.58× | ||
| 19 | Snack food | Food & Beverages | 1.52× | ||
| 20 | Circle K | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.20× | |
| Patriotism | CONSERVATISM | 1.01× | |
| Need for Security | CONSERVATISM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.87× | |
| Travelling | THRILL | 0.87× | |
| Convenience Orientation | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Vegetable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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