A data profile of the people who buy, follow and care about Fruit in Ireland — modelled from more than twelve digital signal sources. Fruit has an estimated audience of 1,077,926 people in Ireland.
Fruit has an estimated audience of 1,077,926 people in Ireland. 64.8% are female, 35.2% are male, average age 43.6. Top brand affinities: Vegetable, Cheese, Strawberry, Salad, Steak.
Top brand affinities include Vegetable, Cheese, Strawberry, with strongest over-indexing on Vegetable (2.05× the country average).
Demographically, the Fruit audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Fruit fan in Ireland is more female, around 43.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Vegetable.
The key figures that characterise the Fruit profile in Ireland.
64.8% are female, 35.2% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 43.6 |
| Estimated audience size | 1,077,926 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Fruit audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.8% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Fruit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Strawberry | Food & Beverages | 2.78× | ||
| 02 | Salad | Food & Beverages | 2.11× | ||
| 03 | Vegetable | Food & Beverages | 2.05× | ||
| 04 | Chocolate cake | Food & Beverages | 1.79× | ||
| 05 | Turmeric | Food & Beverages | 1.78× | ||
| 06 | El Corte Inglés | Shopping | 1.78× | ||
| 07 | Blender | Home & Garden | 1.76× | ||
| 08 | Medicinal plants | Health | 1.64× | ||
| 09 | Steak | Food & Beverages | 1.63× | ||
| 10 | Cheese | Food & Beverages | 1.61× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 1.61× | ||
| 12 | Pasta | Food & Beverages | 1.59× | ||
| 13 | Maine Coon | Pets & Animals | 1.57× | ||
| 14 | Urban agriculture | Business & Career | 1.56× | ||
| 15 | Cheesecake | Food & Beverages | 1.55× | ||
| 16 | Black cat | Pets & Animals | 1.55× | ||
| 17 | British Shorthair | Pets & Animals | 1.54× | ||
| 18 | Laundry | Home & Garden | 1.52× | ||
| 19 | Malta | Travel & Leisure | 1.52× | ||
| 20 | Target Corporation | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.31× | |
| Tradition | CONSERVATISM | 1.22× | |
| Career Orientation | POWER | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.87× | |
| Early Adopter Mentality | POWER | 0.93× | |
| Risk Appetite | THRILL | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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