A data profile of the people who buy, follow and care about Fruit in Austria — modelled from more than twelve digital signal sources. Fruit has an estimated audience of 1,222,257 people in Austria.
The average Fruit fan in Austria is 40.9 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Billa (supermarket), WhatsApp, Austrian Airlines, with strongest over-indexing on Billa (supermarket) (1.77× the country average).
Demographically, the Fruit audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Fruit fan in Austria is more female, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Fruit profile in Austria.
63.9% are female, 36.1% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 40.9 |
| Estimated audience size | 1,222,257 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Fruit audience comes from Austria.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.8% |
| United Kingdom | 4.5% |
Where the Fruit audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~200K | 1.14× | |
| 02 | Lower Austria | ~200K | 1.05× | |
| 03 | Vorarlberg | ~40K | 1.01× | |
| 04 | Carinthia (state) | ~60K | 0.98× | |
| 05 | Vienna | ~200K | 0.97× | |
| 06 | Styria | ~100K | 0.97× | |
| 07 | Tyrol | ~80K | 0.97× | |
| 08 | Burgenland | ~30K | 0.97× | |
| 09 | Salzburg | ~80K | 0.96× |
The strongest cross-interests of the Fruit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italian cuisine | Food & Beverages | 2.36× | ||
| 02 | Vegetable | Food & Beverages | 2.03× | ||
| 03 | Distilled beverage | Food & Beverages | 2.03× | ||
| 04 | Toys | Games | 2.00× | ||
| 05 | Lingerie | Fashion & Accessoires | 1.98× | ||
| 06 | Local food | Food & Beverages | 1.96× | ||
| 07 | Breakfast | Food & Beverages | 1.93× | ||
| 08 | Hobby | Home & Garden | 1.90× | ||
| 09 | Sunglasses | Fashion & Accessoires | 1.83× | ||
| 10 | C&A | Shopping | 1.78× | ||
| 11 | Billa (supermarket) | Shopping | 1.77× | ||
| 12 | Hair products | Beauty & Wellness | 1.75× | ||
| 13 | Blues music | Music & Radio | 1.73× | ||
| 14 | Desserts | Food & Beverages | 1.72× | ||
| 15 | Politics | Politics & Society | 1.66× | ||
| 16 | Flower | Home & Garden | 1.60× | ||
| 17 | Hornbach | Shopping | 1.58× | ||
| 18 | Organic farming | Food & Beverages | 1.54× | ||
| 19 | Austrian Airlines | Travel & Leisure | 1.52× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.47× | |
| Community Orientation | OPEN | 1.45× | |
| Mindfulness | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Need for Security | CONSERVATISM | 0.85× | |
| Social Media Usage | JOY | 1.03× |
Fruit has an estimated audience of 1,222,257 people in Austria, concentrated in Vienna and Lower Austria.
63.9% of Fruit fans are female, 36.1% are male, with an average age of 40.9 years.
Fruit fans show strongest brand affinity for Billa (supermarket) (1.77×), WhatsApp (1.51×), and Austrian Airlines (1.52×) over the country average.
Fruit fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Fruit itself, the audience over-indexes on WhatsApp (1.51×), Austrian Airlines (1.52×), Hobby (1.9×), and Hornbach (1.58×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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