Rascasse Audience Intelligence

Fruit Audience in Germany

A data profile of the people who buy, follow and care about Fruit in Germany — modelled from more than twelve digital signal sources. Fruit has an estimated audience of 8,784,139 people in Germany.

#268among Topic in Germany#29in Food & Beverages

The average Fruit fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kitchen, Tagesschau, Ryanair, with strongest over-indexing on Kitchen (2.84× the country average).

Demographically, the Fruit audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Sustainability, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fruit fan in Germany is more female, around 40.0 years old, with strong Sustainability tendencies and a notable affinity for Kitchen.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fruit profile in Germany.

Audience size
8.8M
in Germany
Gender
64.0%♀
36.0% male
Age
40.0
average years
Country rank
#436
Topic in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fruit fans

64.0% are female, 36.0% are male, average age 40.0.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Fruit audience in Germany
MetricValue
Female64.0%
Male36.0%
Average age40.0
Estimated audience size8,784,139
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Fruit audience in Germany
Age bracketShare%
16-1915%
20-2920%
30-3922%
40-4924%
50+18%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Fruit audience comes from Germany.

Worldwide audience distribution share by country for Fruit
CountryShare
United States19.5%
Japan5.8%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fruit audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fruit fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~1.5M1.09×
02Brandenburg~300K1.09×
03Sachsen~500K1.07×
04Thüringen~200K1.06×
05Nordrhein-Westfalen~2M1.05×
06Bayern~1.5M1.02×
07Sachsen-Anhalt~200K1.02×
08Berlin~400K1.01×
09Bremen~80K1.01×
10Niedersachsen~900K1.00×
11Rheinland-Pfalz~400K1.00×
12Hessen~600K0.96×
13Saarland~100K0.96×
14Mecklenburg-Vorpommern~200K0.93×
15Hamburg~200K0.90×
16Schleswig-Holstein~300K0.89×
Fig. 06

Affinity by region

Affinity by region — Fruit, Germany
0.89×1.00×1.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fruit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fruit audience
#·InterestCategoryAffinity×
01Arnold SchwarzeneggerMovies & TV3.65×
02AllgäuTravel & Leisure3.34×
03KitchenHome & Garden2.84×
04Tour de FranceSports2.84×
05PillowHome & Garden2.65×
06Ornamental plantHome & Garden2.59×
07SatireLiterature2.49×
08FressnapfShopping2.29×
09VolunteeringPolitics & Society2.22×
10KitchenwareHome & Garden2.19×
11RyanairTravel & Leisure2.16×
12VegetableFood & Beverages2.16×
13Local foodFood & Beverages1.89×
14DessertsFood & Beverages1.82×
15HugendubelShopping1.81×
16TagesschauMovies & TV1.79×
17Netto Marken-DiscountShopping1.69×
18Organic foodFood & Beverages1.64×
19Müller (company)Food & Beverages1.57×
20Do it yourself (DIY)Home & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fruit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fruit audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.66×
IndulgenceJOY1.58×
Design AffinityPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fruit audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.92×
Career OrientationPOWER0.96×
Family OrientationCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fruit have in Germany?

Fruit has an estimated audience of 8,784,139 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fruit fans?

64.0% of Fruit fans are female, 36.0% are male, with an average age of 40.0 years.

03

Which brands do Fruit fans like most?

Fruit fans show strongest brand affinity for Kitchen (2.84×), Tagesschau (1.79×), and Ryanair (2.16×) over the country average.

04

Where do Fruit fans live in Germany?

Fruit fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Fruit fans also like?

Beyond Fruit itself, the audience over-indexes on Tagesschau (1.79×), Ryanair (2.16×), Netto Marken-Discount (1.69×), and Ornamental plant (2.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Fruit audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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