Fruit Audience in Germany

Demographics of Fruit fans

Audience persona

The typical Fruit fan in Germany is more female, around 40.0 years old, with strong Sustainability tendencies and a notable affinity for Satire.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Fruit audiences in other countries

• Fruit — United States
• Fruit — United Kingdom
• Fruit — France
• Fruit — Italy
• Fruit — Spain
• Fruit — Brazil
• Fruit — Japan
• Fruit — South Korea
• Fruit — India

More Food & Beverages audiences in Germany

• Food and drink (39,623,635)
• Entertainment (39,502,829)
• Business and industry (39,157,865)
• Shopping and fashion (38,134,645)
• Arts and music (37,163,288)

Frequently asked questions

How many fans does Fruit have in Germany?

Fruit has an estimated audience of 8,784,139 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Fruit fans?

64.0% of Fruit fans are female, 36.0% are male, with an average age of 40.0 years.

Which brands do Fruit fans like most?

Fruit fans show strongest brand affinity for Satire (6.5×), Tagesschau (2.69×), and Western Union (4.51×) over the country average.

Where do Fruit fans live in Germany?

Fruit fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,112,154), Bayern (reach 1,475,901), and Baden-Württemberg (reach 1,378,385). These three regions account for the largest share of the active audience.

What other brands do Fruit fans also like?

Beyond Fruit itself, the audience over-indexes on Tagesschau (2.69×), Western Union (4.51×), German television comedy (6.13×), and Ryanair (2.35×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.