Vegetable Audience in Germany
Vegetable has an estimated audience of 7,327,312 people in Germany. 62.0% are female, 38.0% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fruit, Lieferando.de, Vegetarian cuisine, Tchibo, Salad.
The average Vegetable fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fruit, Lieferando.de, Vegetarian cuisine, with strongest over-indexing on Fruit (2.16× the country average). Demographically, the Vegetable audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Vegetable fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 41.1 |
| Estimated audience size | 7,327,312 |
Audience persona
The typical Vegetable fan in Germany is more female, around 41.1 years old, with strong Sustainability tendencies and a notable affinity for Fruit.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,737,407 | 1.08× |
| Bayern | 1,320,237 | 1.12× |
| Baden-Württemberg | 1,176,021 | 1.18× |
| Niedersachsen | 767,577 | 1.08× |
| Hessen | 554,773 | 0.99× |
| Rheinland-Pfalz | 377,017 | 1.03× |
| Sachsen | 355,890 | 0.99× |
| Berlin | 308,729 | 0.94× |
| Schleswig-Holstein | 247,713 | 0.94× |
| Brandenburg | 212,290 | 0.93× |
| Thüringen | 182,080 | 0.98× |
| Sachsen-Anhalt | 172,994 | 0.91× |
| Hamburg | 166,840 | 1.01× |
| Mecklenburg-Vorpommern | 123,871 | 0.89× |
| Saarland | 83,337 | 0.93× |
| Bremen | 63,046 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fruit | 2.16× | Food & Beverages |
| Lieferando.de | 1.59× | Food & Beverages |
| Vegetarian cuisine | 1.61× | Food & Beverages |
| Tchibo | 1.57× | Shopping |
| Salad | 3.15× | Food & Beverages |
| Organic farming | 1.53× | Food & Beverages |
| QVC | 1.55× | Movies & TV |
| Snack food | 1.6× | Food & Beverages |
| Climate | 1.54× | Politics & Society |
| Child development | 1.57× | Business & Career |
| Ernsting's family | 1.61× | Shopping |
| Gardener | 1.53× | Home & Garden |
| COS | 1.98× | Shopping |
| Thermomix | 1.75× | Home & Garden |
| Healthy food | 1.69× | Health |
| Primary education | 1.51× | Kids & Family |
| Grandparent | 1.54× | Kids & Family |
| Romanticism | 1.68× | Politics & Society |
| Danish design | 1.54× | Home & Garden |
| Pet sitting | 1.53× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.69 |
| DIY Mentality | THRILL | 1.54 |
| Design Affinity | PREMIUM | 1.52 |
| Indulgence | JOY | 1.51 |
| Healthy Lifestyle | BALANCE | 1.49 |
| Sports Activity | POWER | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 5.2% |
| United Kingdom | 5.0% |
See Vegetable audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Vegetable have in Germany?
Vegetable has an estimated audience of 7,327,312 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vegetable fans?
62.0% of Vegetable fans are female, 38.0% are male, with an average age of 41.1 years.
Which brands do Vegetable fans like most?
Vegetable fans show strongest brand affinity for Fruit (2.16×), Lieferando.de (1.59×), and Vegetarian cuisine (1.61×) over the country average.
Where do Vegetable fans live in Germany?
Vegetable fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,737,407), Bayern (reach 1,320,237), and Baden-Württemberg (reach 1,176,021). These three regions account for the largest share of the active audience.
What other brands do Vegetable fans also like?
Beyond Vegetable itself, the audience over-indexes on Lieferando.de (1.59×), Vegetarian cuisine (1.61×), Tchibo (1.57×), and Salad (3.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vegetable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.