Rascasse Audience Intelligence

Vegetable Audience in Germany

A data profile of the people who buy, follow and care about Vegetable in Germany — modelled from more than twelve digital signal sources. Vegetable has an estimated audience of 7,327,312 people in Germany.

#360among Topic in Germany#38in Food & Beverages

The average Vegetable fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Fruit, Lieferando.de, Vegetarian cuisine, with strongest over-indexing on Fruit (2.16× the country average).

Demographically, the Vegetable audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vegetable fan in Germany is more female, around 41.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Fruit.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vegetable profile in Germany.

Audience size
7.3M
in Germany
Gender
62.0%♀
38.0% male
Age
41.1
average years
Country rank
#593
Topic in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vegetable fans

62.0% are female, 38.0% are male, average age 41.1.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Vegetable audience in Germany
MetricValue
Female62.0%
Male38.0%
Average age41.1
Estimated audience size7,327,312
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Vegetable audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3921%
40-4925%
50+22%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Vegetable audience comes from Germany.

Worldwide audience distribution share by country for Vegetable
CountryShare
United States20.8%
Japan5.2%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vegetable audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vegetable fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~400K1.22×
02Baden-Württemberg~1M1.14×
03Bayern~1.5M1.09×
04Niedersachsen~800K1.06×
05Bremen~70K1.06×
06Nordrhein-Westfalen~1.5M1.05×
07Rheinland-Pfalz~400K1.03×
08Hessen~600K1.01×
09Hamburg~200K1.00×
10Sachsen~400K0.98×
11Thüringen~200K0.98×
12Saarland~90K0.96×
13Schleswig-Holstein~200K0.95×
14Brandenburg~200K0.93×
15Sachsen-Anhalt~200K0.93×
16Mecklenburg-Vorpommern~100K0.91×
Fig. 06

Affinity by region

Affinity by region — Vegetable, Germany
0.91×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vegetable audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vegetable audience
#·InterestCategoryAffinity×
01SaladFood & Beverages3.15×
02FruitFood & Beverages2.16×
03COSShopping1.98×
04ThermomixHome & Garden1.75×
05Healthy foodHealth1.69×
06RomanticismPolitics & Society1.68×
07Vegetarian cuisineFood & Beverages1.61×
08Ernsting's familyShopping1.61×
09Snack foodFood & Beverages1.60×
10Lieferando.deFood & Beverages1.59×
11TchiboShopping1.57×
12Child developmentBusiness & Career1.57×
13QVCMovies & TV1.55×
14HugendubelShopping1.54×
15ClimatePolitics & Society1.54×
16GrandparentKids & Family1.54×
17Danish designHome & Garden1.54×
18Organic farmingFood & Beverages1.53×
19GardenerHome & Garden1.53×
20Primary educationKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vegetable audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vegetable audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.35×
Pet OwnershipJOY1.22×
SustainabilityBALANCE1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vegetable audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.80×
Early Adopter MentalityPOWER0.83×
Need for SecurityCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vegetable have in Germany?

Vegetable has an estimated audience of 7,327,312 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Vegetable fans?

62.0% of Vegetable fans are female, 38.0% are male, with an average age of 41.1 years.

03

Which brands do Vegetable fans like most?

Vegetable fans show strongest brand affinity for Fruit (2.16×), Lieferando.de (1.59×), and Vegetarian cuisine (1.61×) over the country average.

04

Where do Vegetable fans live in Germany?

Vegetable fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Vegetable fans also like?

Beyond Vegetable itself, the audience over-indexes on Lieferando.de (1.59×), Vegetarian cuisine (1.61×), Tchibo (1.57×), and Hugendubel (1.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Vegetable audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vegetable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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